VP of Marketing, Confirmit
In Beth’s current role as VP, Marketing at Confirmit, she is responsible for a team of data driven marketers who are responsible for the company’s sales and marketing tech stack and optimizing campaigns for maximum effectiveness based on real-time data analysis and past program performance. Beth’s team is also responsible for event planning, email and social media marketing. Additionally she manages Confirmit’s global analyst relations program.
Prior to joining Confirmit, Beth developed her marketing skillset by working in a consulting role focused on mergers and acquisitions of marketing technology companies. Additionally, she has deep experience in financial services marketing specializing in insurance and consulting.
Beth holds an MBA and BS in Business from Northeastern University in Boston. She is a huge Red Sox fan, but don’t expect her to list the lineup for you, she’s too busy raising two young children to watch most games.