Cole is a researcher serving B2C marketing professionals and CMOs. He collaborates closely with analysts to help marketers make strategic decisions pertaining to customer loyalty, mobile marketing, and marketing technology.
Cole was previously a research associate on the B2C marketing team, supporting research on marketing technology, consumer privacy, performance media, mobile engagement, and customer loyalty.
Before joining Forrester, Cole worked in research psychology, specializing in human cognitive development across the lifespan. His research has been published in several academic journals.