Heather Cole

VP, Research Director, Forrester

Heather brings more than 20 years of hands-on B2B experience in a variety of disciplines including sales enablement, sales operations, field marketing and sales leadership. She has a passion for helping organizations define and execute on effective sales enablement strategies and has hands on expertise in developing sales learning, asset and communications programs for global B2B organizations.

Prior to joining SiriusDecisions in the Sales Enablement Research Service, Heather was the director of sales learning and enablement for Wolters Kluwer, where she led the enterprise sales effectiveness strategy focused on generating defined business results from enablement activities. Her focus included role-based learning programs, onboarding, asset development, field enablement support center, messaging and field communication, as well as their annual kickoff meeting and leadership summits.

Heather also led several sales and marketing functions in the document technology industry in director roles at Ricoh, IKON and Pitney Bowes including enablement, field marketing, training and pre-sales discovery services.

Heather earned her BSBA from St. Louis University with a double degree in economics and international business.