Data Strategy & Insights

October 13 – 15, 2020  |  Live Virtual Experience

Huw Griffiths

Chief Product Officer, UM

As Global Chief Product Officer at UM, Huw is responsible for research, analytics, and tools capabilities. Throughout his career, Huw has worked on notable companies such as American Express, Spotify, Microsoft, Sony, Apple, GE, and Dell. Huw’s proven track record has helped UM clients realize campaign effectiveness and ROI while garnering prestigious industry praise.


Prior to joining UM, Huw served as the US Director of Metrics and Analytics at Omnicom Media Group where he led their advanced analytics modeling group, Brand-Science. As Director of Metrics for Omnicom’s media shop OMD, Huw launched and ran OMD Metrics in the US, the econometric modeling group that became the foundation for Brand- Science. Huw was previously West Coast VP for MMA (a pioneer of marketing mix modeling) and began his career at Millward Brown in the UK. A native of The Forest of Dean in England, Huw earned a mathematics degree from Oxford University.