VP, Senior Research Director, Forrester
Jennifer is a seasoned marketing executive with 20 years of experience in creating and executing marketing strategies for B2B companies in a variety of industries. She is a results-oriented strategist who employs integrated, multi-channel inbound and outbound marketing campaigns to generate demand, increase brand identity and awareness, and drive business growth. Jennifer’s expertise includes team building and leadership for global teams, demand creation, marketing strategy and planning, corporate communications, messaging, digital marketing, customer relationship management, event marketing, and website strategy and design.
Before joining SiriusDecisions, Jennifer led the marketing organization at Alteryx, a business intelligence software company. Before that, Jennifer held the position of marketing integration executive at IBM following its acquisition of Telelogic, a worldwide leader in software development tools. Jennifer was vice president of marketing communications at Telelogic, where she was responsible for corporate marketing, worldwide field marketing and demand creation as well as brand and event management. She led the integration of Telelogic’s worldwide marketing organization into IBM Rational Software, including the reallocation of resources and transfer of all marketing processes and systems, establishing IBM-recognized best practices for future acquisitions. Post-acquisition, Jennifer led IBM Rational’s demand creation, brand and event teams.
Jennifer has also held a variety of executive-level marketing leadership positions at both well-established and early-stage entrepreneurial companies, including JD Edwards, PeopleSoft and Bombardier Aerospace.
Jennifer received a BA from Central Connecticut State University.