Kerry Cunningham

VP, Principal Analyst, Forrester

Kerry Cunningham has more than 25 years of experience in B2B demand generation and management, spanning a broad array of industries and markets.

Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of B2B products, solutions and services. For more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations. Most recently, Kerry co-authored the SiriusDecisions Demand Unit Waterfall and has continued to drive the buying groups revolution in B2B, helping organizations identify and adopt best practices and technologies to drive next-level performance.

Kerry brings to his work with B2B organizations a unique combination of academic and real-world expertise in marketing, organizational design and management, including expertise in cross-cultural organizational design and change management, employee selection and retention, and performance management.

Kerry has a BA in psychology and journalism from Indiana University Bloomington and an MS in in psychology from San Francisco State University.