SVP, Insights, Analytics & Sales Data Strategy, National CineMedia

Manu Singh has spent her career leading organizations efforts across strategy, analytics, and data insights to deliver on outcomes-based consumer engagement. As Senior Vice President of Data Strategy, Analytics & Programmatic at National Cinemedia (NCM) Manu leads the company’s marketing, sales, and advertising research team, including NCM’s proprietary Behind The Screens community of over 9,000 movie fans.

Before joining NCM, she was GM at Knotel, a leading global flexible workspace platform, where she oversaw sales and revenue strategy. Prior to that, Singh served as Head of Revenue Strategy/Audience Research, Digital Insights & Enterprise Data Strategy at Discovery, Inc., where she managed all aspects of business analytics, data strategy, user metrics, audience measurement, and campaign evaluation. Earlier in her career she worked at WebMD in various enterprise, marketing, and data leadership positions and at NBCUniversal Media, LLC & GE, where she worked across their portfolio leading teams in the areas of cross platform research, enterprise marketing, and consumer insights. Singh got her start in media as an analyst at Nielsen Media Research.