Senior Director, Data Innovation, Gamut Media

Rachel Clayton oversees Gamut and CoxReps’ data strategy, partnerships and integrations.

Clayton is charged with recommending data strategy for both companies and arming sellers with access to actionable data for all phases of the sales cycle and campaign execution using a wide suite of tools from top-tier data partners like Simmons, Nielsen, Comscore, Domo, Snowflake, Kantar, and others.

Clayton is a company veteran serving for nearly 15 years in various research leadership roles from television to digital to consumer insights.

Clayton is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. A proud Pittsburgh native and an avid runner, Rachel currently resides in Virginia with her husband, Phil, and two daughters.