VP, Principal Analyst, Forrester

With more than 20 years of marketing experience, Vicki joins SiriusDecisions as a marketing executive and technology consultant with extensive B2B technology marketing experience across a range of disciplines including strategy, planning, demand generation, events, reputation, teleservices, content creation and marketing operations. She has also led many large professional services projects in the technology, financial services, healthcare, higher education and nonprofit industries through implementation and optimization of their marketing automaton platforms.

Before joining SiriusDecisions, Vicki was a principal consultant in the professional services organization at Marketo. Vicki has extensive experience in assisting clients with setting strategy and tactical construction of demand generation programs, nurture approaches and programs, lead scoring setup and diagnosis, waterfall setup and analysis, and full solution reporting and analytics in Marketo. Earlier in her career, Vicki managed marketing and teleservices teams for multiple B2B technology organizations.

Vicki earned a Bachelor of Business Administration from the University of Georgia.