Data Strategy & Insights

October 13 – 15, 2020  |  Live Virtual Experience

Vipul Parmar

Global Head of Data Management, WPP

My career in data has predominantly been in the Telecoms industry where passion for data stemmed from using data in ways that improved business performance and customer experience.

I have led numerous analytics and data warehouse teams and I have been involved in a number of large scale mergers and acquisitions managing the movement of millions of customers to new billing and service systems. I have established data governance and quality framework’s, more recently around the adherence to the GDPR.I have also managed the forensic data analysis of a high profile cyber-attack as well as support the authorities in their criminal investigations. After that, I was ready for a new challenge, centered around data but in a different industry which is what attracted me to WPP, I saw the opportunity in executing our data strategy.