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Ted   Schadler

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler

Vice President, Principal Analyst Serving Application Development & Delivery Professionals

Ted serves Digital Business Professionals. He has 29 years of experience in the technology industry, analyzing the effects of disruptive technologies on people and on businesses. His research agenda focuses on digital transformation, digital innovation, digital experience platforms, and digital experience service providers. His current interests and collaborations include digital experience architectures, rebuilding the web for our mobile world, personalization, digital customer experience, and digital insights.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Companies have a choice: to be present in a customers’ hand — or lose the mobile moment to a competitor or other distraction. This book gives companies the guidance and tools to serve customers in their immediate context and moments of need: Continuously identify mobile moments, design mobile engagement, engineer solutions, and analyze to optimize outcomes. Now that it’s clear that most customers won’t download your app, it’s just as true for the mobile web — even more so for most brands.

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). In this groundbreaking and still-current work, Ted analyzes how important it is in the age of the customer for companies to empower employees with the tools and confidence to directly engage customers.

Previous Work Experience

Ted’s work at Forrester spans 20 years, starting with the early days of the internet, open source, and web services. In 1999, Ted launched Forrester’s TechRankings™ product, now the Forrester Wave™. In 2003, Ted won the Forrester Bill Bluestein award, which is granted annually to one of Forrester’s most influential analysts. In 2005, Ted analyzed the impact of technology on customers’ online and mobile behavior. He ran Forrester’s data business during this period. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. Since 2014, Ted has focused on digital business and digital experience delivery.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, after dropping out of MIT’s Ph.D. physics program, Ted was a singer, songwriter, and bass player for Crash Davenport, a Baltimore-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: The Top 10 Technology Trends To Watch: 2018 To 2020

    Ten Trends Will Help You Maximize The Value Of Business Technology

    October 19, 2017 Brian Hopkins, Bobby Cameron, Ted Schadler, Rusty Warner

    Maximizing the value of your business technology investments requires an understanding of trends — not just as interesting reading but as vital clues to your firm's future success and, possibly, even survival. CIOs must demand trend analysis that goes deeper than trite statements about artificial intelligence, digital platforms, or meshes. Our 2018 to 2020 trends do exactly that. Read this report to understand the top 10 trends and how they will change the nature of your business.

  • For CIO Professionals

    REPORT: Insights-Driven Businesses Set The Pace For Global Growth

    The Vision Report Of The Insights-Driven Business Playbook

    October 18, 2017 Brian Hopkins, James McCormick, Ted Schadler

    A new kind of company — we call them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive advantage through software. Read this report to find out how insights-driven business are different from most data-aware firms and how CIOs can help redirect their firm's data ambitions toward effective insights and action.

  • For Application Development & Delivery Professionals

    REPORT: Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook

    October 18, 2017Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths simultaneously: 1) Make urgent investments immediately with cloud or software extensions and 2) deliver important agility and long-term benefits with a modern digital experience platform. This report outlines the key milestones necessary for application development and delivery (AD&D) professionals to execute on a digital experience delivery strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook

    October 3, 2017Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess how digital interactions benefit customers and deliver value to the firm using metrics of profitable growth like increased basket size, percentage of service delivered digitally, and mobile onboarding. Then, prioritize investments based on the total technology cost and time to deliver. Is it an extension or a new platform investment? This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook

    September 29, 2017Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and $200 million. To help define the strategy, application development and delivery (AD&D) professionals should follow the lead of customer experience teams: 1) Start with a customer journey map; 2) apply cloud-hosted, mobile-first, and insights-driven thinking; and 3) implement a digital experience platform to serve customers along every step of their journey. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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