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For Customer Insights Professionals
Adopt Contextual Privacy To Gain A Market Advantage
"Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...
- Downloads: 489
For CMO Professionals
Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...
- Downloads: 250
For Marketing Leadership Professionals
Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange
Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...
- Downloads: 509
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...