Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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    • For CMO Professionals

      Blog:Going Green, Embracing the Groundswell, etc, First Take

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        • For Infrastructure & Operations Professionals

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            • For Security & Risk Professionals

              Blog:Announcing The Social Risk & Compliance (SRC) Solutions Wave

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              • For Security & Risk Professionals

                Charts & Figures:Asian MSSP BPO Services

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                • For CMO Professionals

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                      • For B2C Marketing Professionals

                        Report:Context In Email Marketing Pays Off

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                        • Downloads: 177
                      • For B2B Marketing Professionals

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                          • For B2C Marketing Professionals

                            Blog:What Is A Boomerang?

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                            • For CMO Professionals

                              Blog:Would You Like Fries with Your News?

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                              • For Infrastructure & Operations Professionals

                                Blog:Indian Organizations Embrace Mobile Applications For Employee Enablement, But Must Also Target External Customers

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                                • For CMO Professionals

                                  Blog:What th-?

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                                  • For Customer Insights Professionals

                                    Report:Brief: Applying Customer Insight To Your Digital Strategy

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                                    • Downloads: 246
                                  • For Enterprise Architecture Professionals

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                                    Benchmarks: The Content Management Playbook

                                  • For Infrastructure & Operations Professionals

                                    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

                                    Securing The Right Partnership Model Will Be Critical To Success

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                                    • Downloads: 485
                                  • Blog:What Does "Heartbleed" Mean To Consumers?

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                                      Blog:Not Many Palms In Emerging Markets

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                                      • For Application Development & Delivery Professionals

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