Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Stephen Powers
  • For Application Development & Delivery Professionals

    Blog:Behind The Scenes Of The WCM Wave For Digital Customer Experience

    David Aponovich and I recently published a Forrester Wave™ on web content management for digital customer experience. In this videocast, David and I talk about how we did the research that went...

    • For Application Development & Delivery Professionals

      Blog:Developers Hold The Key To Your Business’ Brand

      By now, you all know that in order for your company to win, it needs to be customer obsessed. But how do you support that obsession from a technical standpoint? It takes innovation, and the key to...

      • For Application Development & Delivery Professionals

        Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

        Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

        In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

        • Downloads: 1116
      • For Application Development & Delivery Professionals

        Blog:The Great Race to Develop a Digital Experience Delivery Backbone

        “A unified platform for content, community and commerce.” “A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.”...

        • For Application Development & Delivery Professionals

          Blog:The North Plains/Xinet Acquisition: Not A DAM Game-Changer

          Guest post from Researcher Anjali Yakkundi North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow...

          • For Application Development & Delivery Professionals

            Report:Unify The Digital Experience Across Touchpoints

            Create A Consistent Experience To Engage Customers

            Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

            • Downloads: 1554
          • For Application Development & Delivery Professionals

            Charts & Figures:Many Roles Contribute To The Business Case

          • For Application Development & Delivery Professionals

            Charts & Figures:Total Economic Impact™ Value Delivery Process

          • For Application Development & Delivery Professionals

            Charts & Figures:Sample Investment Cost Categories

          • For Application Development & Delivery Professionals

            Blog:What Is IT’s Role In Digital Customer Experience Strategies?

                This is a guest post from Anjali Yakkundi, a researcher serving application development & delivery professionals.  Organizations today often take a broad focus on digital customer...

            • For Application Development & Delivery Professionals

              Report:Predictions 2014: Digital Experience Delivery Matures With Smart Investment

              AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

              Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

              • Downloads: 359
            • For Application Development & Delivery Professionals

              Report:Content And Commerce: The Odd Couple Or The Power Couple?

              How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

              Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

              • Downloads: 355
            • For Application Development & Delivery Professionals

              Blog:Four Points To Ponder In A Digitally Disruptive World

              It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

              • For Application Development & Delivery Professionals

                Blog:Content, Commerce, And The Sitecore News

                In-line editing? Check. Personalization? Check. Testing and optimization? Check. As the web content management market matures, functional differentiators have become tougher to find. One of the...

                • For Application Development & Delivery Professionals

                  Report:Refocus The Digital Experience Technology Investment Discussion

                  Business Case: The Digital Experience Delivery Playbook

                  As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

                  • Downloads: 613
                • For Application Development & Delivery Professionals

                  Blog:Drive Customer Experiences With Better Technology

                  The Age of the Customer is upon us and as a result, market leading strategies for mobile, big data, and customer experience are now required to satisfy an increasingly demanding client...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

                    Choosing Between eCommerce And Web Content Management Solutions

                    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

                    • Downloads: 514
                  • For Application Development & Delivery Professionals

                    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

                    Adobe Offers A Leading Combination Of Strategy And Resources

                    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

                    • Downloads: 2467
                  • For Application Development & Delivery Professionals

                    Blog:Forrester’s First Digital Asset Management (DAM) Wave Uncovers A Market In Transition

                    Guest post by Anjali Yakkundi DAM has long been stuck in the shadow of its more mature enterprise content management (ECM) and web content management (WCM) counterparts. But if our inquiry numbers...

                    • For Application Development & Delivery Professionals

                      Blog:The Revival Of Digital Asset Management

                        This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

                      • For Application Development & Delivery Professionals

                        Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

                        Executive Overview: The Digital Experience Delivery Playbook

                        Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

                        • Downloads: 2070
                      • For Application Development & Delivery Professionals

                        Charts & Figures:Multiple Groups Own Digital Experience Technology Budgets

                        Business Case: The Digital Experience Delivery Playbook

                      • For Application Development & Delivery Professionals

                        Charts & Figures:Key Elements Of A Business Technology Business Case

                      • For Application Development & Delivery Professionals

                        Charts & Figures:Example Digital Experience Technology Business Benefits

                      • For Customer Experience Professionals

                        Report:Contextualization

                        Delivering Relevant Experiences In The Multichannel World

                        Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

                        • Downloads: 666