Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Stephen Powers
  • For Application Development & Delivery Professionals

    Blog:What Is IT’s Role In Digital Customer Experience Strategies?

        This is a guest post from Anjali Yakkundi, a researcher serving application development & delivery professionals.  Organizations today often take a broad focus on digital customer...

    • For Application Development & Delivery Professionals

      Blog:Ignore Digital Experience Delivery Technologies At Your Own Peril

      Ignore digital experience delivery platforms in 2015, and you’ll spend all of 2016 playing catch up.   Since 2013, no fewer than eight vendors announced enterprise-class solutions vying to...

      • For Application Development & Delivery Professionals

        Report:Content And Commerce: The Odd Couple Or The Power Couple?

        How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

        Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

        • Downloads: 352
      • For Application Development & Delivery Professionals

        Blog:Content, Commerce, And The Sitecore News

        In-line editing? Check. Personalization? Check. Testing and optimization? Check. As the web content management market matures, functional differentiators have become tougher to find. One of the...

        • For Application Development & Delivery Professionals

          Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

          Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

          In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

          • Downloads: 1062
        • For Application Development & Delivery Professionals

          Blog:An Interactive Discussion About Digital Customer Experience Strategies

          Over the past year, we’ve been discussing — through our research and client interactions — the issues involved with digital customer experiences. What’s interesting about this...

          • For Application Development & Delivery Professionals

            Blog:Podcast: The Intersection of Customer Experience and Business Technology

            As organizations continue their journey in the Age of the Customer, business technology leaders have a challenge ahead of them. As my colleague Harley Manning wrote in his blog earlier this week,...

            • For Application Development & Delivery Professionals

              Charts & Figures:Key Elements Of A Business Technology Business Case

            • For Application Development & Delivery Professionals

              Blog:Developers Hold The Key To Your Business’ Brand

              By now, you all know that in order for your company to win, it needs to be customer obsessed. But how do you support that obsession from a technical standpoint? It takes innovation, and the key to...

              • For Application Development & Delivery Professionals

                Charts & Figures:Multiple Groups Own Digital Experience Technology Budgets

                Business Case: The Digital Experience Delivery Playbook

              • For Application Development & Delivery Professionals

                Report:Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

                Vision: The Digital Experience Delivery Playbook

                Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

                • Downloads: 237
              • For Application Development & Delivery Professionals

                Blog:The Revival Of Digital Asset Management

                  This is a guest post from Anjali Yakkundi, a Researcher at Forrester Research. It originally appeared on destinationCRM.    By now, everyone knows that engaging and dynamic customer...

                • For Customer Experience Professionals

                  Report:Contextualization

                  Delivering Relevant Experiences In The Multichannel World

                  Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

                  • Downloads: 662
                • For Application Development & Delivery Professionals

                  Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

                  Adobe Offers A Leading Combination Of Strategy And Resources

                  Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

                  • Downloads: 2451
                • For Application Development & Delivery Professionals

                  Charts & Figures:Total Economic Impact™ Value Delivery Process

                • For Application Development & Delivery Professionals

                  Blog:Four Points To Ponder In A Digitally Disruptive World

                  It’s amazing how quickly the world of digital experiences is changing technology, and vice-versa. I’ve covered web content management (WCM) since I joined Forrester in 2006, and that...

                  • For Application Development & Delivery Professionals

                    Report:Drive Unified Digital Customer Experiences With Better Technology Strategies

                    Executive Overview: The Digital Experience Delivery Playbook

                    Digital customer experience has become a key business differentiator and application development and delivery (AD&D) leaders of front-office, Web, mobile, and digital development must step up to...

                    • Downloads: 2059
                  • For Application Development & Delivery Professionals

                    Report:Predictions 2014: Digital Experience Delivery Matures With Smart Investment

                    AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

                    Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

                    • Downloads: 354
                  • For Application Development & Delivery Professionals

                    Blog:The Great Race to Develop a Digital Experience Delivery Backbone

                    “A unified platform for content, community and commerce.” “A complete set of integrated solutions helps you maximize and measure your impact in more ways than ever before.”...

                    • For Application Development & Delivery Professionals

                      Report:Unify The Digital Experience Across Touchpoints

                      Create A Consistent Experience To Engage Customers

                      Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

                      • Downloads: 1549
                    • For Application Development & Delivery Professionals

                      Blog:Behind The Scenes Of The WCM Wave For Digital Customer Experience

                      David Aponovich and I recently published a Forrester Wave™ on web content management for digital customer experience. In this videocast, David and I talk about how we did the research that went...

                      • For Application Development & Delivery Professionals

                        Charts & Figures:Many Roles Contribute To The Business Case

                      • For Application Development & Delivery Professionals

                        Blog:The North Plains/Xinet Acquisition: Not A DAM Game-Changer

                        Guest post from Researcher Anjali Yakkundi North Plains, a legacy pure-play digital asset management (DAM) vendor based out of Toronto, Ontario, announced today that it has agreed to buy fellow...

                        • For Application Development & Delivery Professionals

                          Blog:Forrester’s First Digital Asset Management (DAM) Wave Uncovers A Market In Transition

                          Guest post by Anjali Yakkundi DAM has long been stuck in the shadow of its more mature enterprise content management (ECM) and web content management (WCM) counterparts. But if our inquiry numbers...

                          • For Application Development & Delivery Professionals

                            Report:Refocus The Digital Experience Technology Investment Discussion

                            Business Case: The Digital Experience Delivery Playbook

                            As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

                            • Downloads: 600