Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Vikram Sehgal
  • For Marketing Leadership Professionals

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    Report:Forrester Research Online Holiday Retail Sales Forecast, 2014 (US)

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  • For Marketing Leadership Professionals

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    • Downloads: 2
  • For Marketing Leadership Professionals

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    • Downloads: 4
  • Report:Forrester Research Online Retail Forecast, 2011 To 2016 (Asia Pacific)

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    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

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    Online retail spending by category in Mexico, Brazil, and Argentina. Includes online buyers and online spending per buyer by categories such as computer hardware and software, consumer...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US)

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    • Downloads: 13
  • For eBusiness & Channel Strategy Professionals

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    • For Marketing Leadership Professionals

      Report:Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

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      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)

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      Web-Influenced Retail Sales Forecast (US): Total offline retail sales that are influenced by online (including mobile) research. Offline-influenced retail sales by 30 retail categories such as...

      • Downloads: 6
    • For Data Insights Professionals

      Blog:The Future Of European Digital Banking: Mobile, Tablet, Or Both?

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      • For Data Insights Professionals

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          Report:Forrester Research Web-Influenced Retail Sales Forecast, 2013 To 2018 (US)

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          While online retail sales continue to grow, the impact of the Web on overall retail is much larger. With the proliferation of smartphones, the large installed base of tablets, and general...

          • Downloads: 14
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

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          • Downloads: 20
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2014 To 2019 (Latin America)

          ForecastView Spreadsheet

          eCommerce in the Latin American markets covered in this forecast (Mexico, Brazil, and Argentina) will continue to enjoy robust growth for years to come. Compound annual growth rates (CAGRs) of online...

          • Downloads: 7
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Web-Influenced Retail Sales Forecast, 2012 To 2017 (US)

          ForecastView Spreadsheet

          Total offline retail sales that are influenced by online (including mobile) research. Offline-influenced retail sales by 30 retail categories such as PCs, apparel, housewares, and consumer...

          • Downloads: 10
        • For Marketing Leadership Professionals

          Report:Forrester Research Online Display Advertising Forecast, 2014 To 2019 (US)

          ForecastView Spreadsheet

          While various forms of interactive marketing and channels are taking hold, marketers are distributing their advertising budgets in order to find the most effective form of advertising to meet their...

          • Downloads: 7