Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Christian Kane
  • Past 18 months
  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 102
  • For Infrastructure & Operations Professionals

    Blog:Introducing The Enterprise Mobile Management (EMM) Wave

    Last week we published the new Forrester Wave™: Enterprise Mobile Management, Q3 2014, evaluating 15 of the vendors emerging to help organizations transform and enable their workforce with a...

    • For Infrastructure & Operations Professionals

      Report:Develop Your Workforce Enablement Balanced Scorecard

      Performance Management: The Workforce Enablement Playbook

      This report outlines Forrester's solution for developing effective metrics to measure the performance of your workforce enablement initiatives. Identifying and implementing a comprehensive, relevant...

      • Downloads: 332
    • For Infrastructure & Operations Professionals

      Report:Brief: The Future Of Mobile Device Management

      Enterprise Mobile Management Solutions Must Support, Secure, And Improve Employee Experience

      Mobile device management (MDM) is the common technology used by enterprises to enable their workforce to obtain the right access on their mobile devices. However, early solutions were only able to...

      • Downloads: 534
    • For Infrastructure & Operations Professionals

      Report:Brief: California's Employee Reimbursement Ruling Won't Stem BYOD

      On August 12, 2014, a California appellate court ruled that a company whose employees were required to use personally owned mobile phones to make voice calls for company business must reimburse them...

      • Downloads: 72
    • For Infrastructure & Operations Professionals

      Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

      I&O's Key Agenda Requires Evolutionary Changes

      In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

      • Downloads: 279
    • For Infrastructure & Operations Professionals

      Report:Ten Ways Technology Will Drive Workforce Success In 2015

      Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

      • Downloads: 175
    • For Infrastructure & Operations Professionals

      Report:The Forrester Wave™: Enterprise Mobile Management, Q3 2014

      The 15 Providers That Matter Most And How They Stack Up

      Infrastructure and operations (I&O) professionals face a difficult mandate: Enable the workforce to navigate the ever-changing landscape of mobile scenarios while continually ensuring that their...

      • Downloads: 532
    • For Infrastructure & Operations Professionals

      Charts & Figures:The Modern Workplace Is Rife With Distractions

    • For Infrastructure & Operations Professionals

      Report:Redefine Your Workforce Enablement Policy To Empower Employees

      Policy And Procedures: The Workforce Enablement Playbook

      To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

      • Downloads: 654
    • For Infrastructure & Operations Professionals

      Report:I&O Skills And Staffing In A Consumerized World

      Organization: The Workforce Enablement Playbook

      The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

      • Downloads: 257
    • For Infrastructure & Operations Professionals

      Report:Brief: Master Mobile Device Life-Cycle Management

      How To Apply Device Life-Cycle Thinking To The IDEA Framework

      Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

      • Downloads: 81
    • For Infrastructure & Operations Professionals

      Report:Quick Take: VMware Acquires AirWatch To Solidify Its Mobile Strategy

      On January 22, 2014, VMware announced its intentions to acquire mobile management vendor AirWatch for approximately $1.5 billion. This move represents the third major mobile device management (MDM)...

      • Downloads: 147
    • For Infrastructure & Operations Professionals

      Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

      Executive Overview: The Workforce Enablement Playbook

      Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

      • Downloads: 475