Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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  • Enterprise Architecture
  • Packaged Solutions
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 308
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 304
  • For Enterprise Architecture Professionals

    Report:The Right Performance Management Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture professionals themselves find it difficult to articulate...

    • Downloads: 555
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 573
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Digitizing Operational Processes, Q2 2015

    A Digital Business Needs Operational Excellence To Drive Customer Experience

    As enterprises look to become customer-obsessed, digital initiatives have risen in priority. Investment in new mobile and online solutions has improved digital connections with customers — but...

    • Downloads: 244
  • For Enterprise Architecture Professionals

    Report:Brief: Tibco's BT Moment Of Truth

    Vista Deal Signals Enterprise Software Firms Must Urgently Shift To Business Technology Agenda

    After an impressive growth spurt during 2010 and 2011, Tibco Software hit a wall. It grew past $1 billion in sales, but growth has slowed and stockholders are getting impatient. The solution? Get rid...

    • Downloads: 82
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: ECM Business Content Services, Q3 2015

    Our Evaluation Of 11 ECM Vendors And How They Stack Up

    In Forrester's 31-criteria evaluation of enterprise content management (ECM) business content services vendors, we identified the 11 most significant software providers — including Alfresco...

    • For Enterprise Architecture Professionals

      Report:The Things We Do For… Data

      Many Apps Give You Something For Nothing — Well, Not Quite Nothing

      Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

      • Downloads: 227
    • For Enterprise Architecture Professionals

      Report:Smart Process Apps: To Combine Social And Dynamic Case Management

      Fill Gaping Hole In Process Needs

      Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

      • Downloads: 456
    • For Enterprise Architecture Professionals

      Report:Benchmarking Your Records Management Program

      Forrester Research And ARMA International Records Management Online Survey, Q3 2012

      Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

      • Downloads: 392
    • For Enterprise Architecture Professionals

      Report:Forge EA-Business Partnerships To Support The Mobile Mind Shift

      EA Practices Should Recalibrate For "Outside-In" Architecture

      Enterprise architects are frustrated by a lack of clear business strategy that they can use for alignment; but they are not alone in their frustration. The pace of digital disruption only seems to...

      • Downloads: 192
    • For Enterprise Architecture Professionals

      Report:Assess ECM Suites, Platforms, And Point Solutions To Solve Content Challenges

      Tools And Technology: The Content Management Playbook

      Employees, customers, and partners are working with content via an increasingly broad set of applications on diverse devices. They use enterprise content management (ECM) tools to capture, organize,...

      • Downloads: 434
    • For Enterprise Architecture Professionals

      Report:Smart Process Apps — One Year Later

      About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

      • Downloads: 388
    • For Enterprise Architecture Professionals

      Report:Records Managers Must Focus On Business Needs, Budgets, And Technology To Succeed

      Forrester Research And ARMA International Records Management Online Survey, Q3 2013

      This report outlines the results of the fifth annual joint survey conducted by Forrester Research and ARMA International on records management (RM) trends. RM decision-makers have reported consistent...

      • Downloads: 235
    • For Enterprise Architecture Professionals

      Report:Correspondence Management — A Reclamation Project For Many But A Superfund Site For Most

      Ten Best Practices To Achieve 50% Adoption By 2020

      Enterprises have been glacially slow to convert customer correspondence produced from core systems to electronic delivery, despite potential bottom-line and customer experience benefits. To reach...

      • Downloads: 42
    • For Enterprise Architecture Professionals

      Report:Fix The Data Problems That Destroy Your Customer Effectiveness

      Marketing, sales, and customer service professionals consider customer relationship management (CRM) applications the single source of truth about a customer. However, poor quality customer...

      • Downloads: 214
    • For Enterprise Architecture Professionals

      Report:Use A Metrics Framework To Drive BPM Excellence

      Performance Management: The Business Process Management Playbook

      Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics offers...

      • Downloads: 960
    • For Enterprise Architecture Professionals

      Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

      Tools And Technology: Business Processes Management Playbook

      The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

      • Downloads: 418
    • For Enterprise Architecture Professionals

      Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

      Landscape Report: Content Management Playbook

      This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

      • Downloads: 1298
    • For Enterprise Architecture Professionals

      Report:Are You Using Data To Win? Discover Your Data Management Maturity

      Benchmarks: The Data Management Playbook

      Enterprise architects need to marshal resources to meet the business requirement for fast, accurate data delivery and, at the same time, modernize the platform from the outside in. Forrester...

      • Downloads: 370
    • For Enterprise Architecture Professionals

      Report:Q&A: The Top Five Strategic Big Data Questions

      Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

      • Downloads: 597
    • For Enterprise Architecture Professionals

      Report:Brief: IBM Big Data Cloud Services Are A Big Bet

      Try Out IBM's Tools, But Demand More Before You Commit

      On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

      • Downloads: 365
    • For Enterprise Architecture Professionals

      Report:Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

      From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

      • Downloads: 175
    • For Enterprise Architecture Professionals

      Report:Market Overview: Database-As-A-Service

      New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

      Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

      • Downloads: 236
    • For Enterprise Architecture Professionals

      Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

      Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

      Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

      • Downloads: 191