Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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26 results in Reports

  • Enterprise Architecture
  • Packaged Solutions
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Integration-Platform-As-A-Service

    For Now, Most Enterprises Will Need To Make A Tactical Choice

    The need to integrate systems of engagement, the demand for greater agility, and execution in the cloud are driving the disruption of the integration landscape. Enterprise architecture (EA)...

    • Downloads: 227
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Digitizing Operational Processes, Q2 2015

    A Digital Business Needs Operational Excellence To Drive Customer Experience

    As enterprises look to become customer-obsessed, digital initiatives have risen in priority. Investment in new mobile and online solutions has improved digital connections with customers — but...

    • Downloads: 357
  • For Enterprise Architecture Professionals

    Report:Brief: Major Players Are Targeting The Chinese Cloud Market For Core Business Apps

    From early 2013 through January 2014, several major global and Chinese players in the mission-critical enterprise application software market — such as Infor, Kingdee, SAP, and Yonyou —...

    • Downloads: 180
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: ECM Business Content Services, Q3 2015

    Our Evaluation Of 11 ECM Vendors And How They Stack Up

    In Forrester's 31-criteria evaluation of enterprise content management (ECM) business content services vendors, we identified the 11 most significant software providers — including Alfresco...

    • Downloads: 293
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 329
  • For Enterprise Architecture Professionals

    Report:Getting Down To Basics On Smart Process Apps

    Smart process applications represent a new category of software applications that are designed to support collaborative business activities, both the internal, operational collaboration that is part...

    • Downloads: 179
  • For Enterprise Architecture Professionals

    Report:Brief: IBM Big Data Cloud Services Are A Big Bet

    Try Out IBM's Tools, But Demand More Before You Commit

    On April 28th, IBM made a series of announcements that began bringing together its big data and cloud strategies. As firms plan to meet age-of-the-customer demands for agility and cost effective big...

    • Downloads: 371
  • For Enterprise Architecture Professionals

    Report:Records Managers Must Focus On Business Needs, Budgets, And Technology To Succeed

    Forrester Research And ARMA International Records Management Online Survey, Q3 2013

    This report outlines the results of the fifth annual joint survey conducted by Forrester Research and ARMA International on records management (RM) trends. RM decision-makers have reported consistent...

    • Downloads: 236
  • For Enterprise Architecture Professionals

    Report:Cloud Platforms Will Turn Enterprise Architecture Inside Out

    Enterprise Architects Need New Practices, And Changes To Existing Ones, For The Digital Business Era

    Firms have adopted cloud services in an ad hoc fashion, driven by opportunity and expediency more than by strategy. Cloud use cases and the architectural decisions surrounding them are different from...

    • Downloads: 330
  • For Enterprise Architecture Professionals

    Report:Assess ECM Suites, Platforms, And Point Solutions To Solve Content Challenges

    Tools And Technology: The Content Management Playbook

    Employees, customers, and partners are working with content via an increasingly broad set of applications on diverse devices. They use enterprise content management (ECM) tools to capture, organize,...

    • Downloads: 464
  • For Enterprise Architecture Professionals

    Report:Fix The Data Problems That Destroy Your Customer Effectiveness

    Marketing, sales, and customer service professionals consider customer relationship management (CRM) applications the single source of truth about a customer. However, poor quality customer...

    • Downloads: 246
  • For Enterprise Architecture Professionals

    Report:Market Overview: Database-As-A-Service

    New Business Initiatives Drive The Need For On-Demand, Self-Service Databases

    Business leaders demand next-generation applications and new insights to drive more intelligent engagement and better decisions. To get there, enterprise architects need to design an agile technical...

    • Downloads: 317
  • For Enterprise Architecture Professionals

    Report:Five Key Trends That Are Shaping How We Manage Enterprise Content

    Landscape Report: Content Management Playbook

    This updated landscape report, part of the Content Management playbook, identifies the current inflection points in the enterprise content management (ECM) market. Five key trends are shaping how...

    • Downloads: 1338
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Document Output For Customer Communications Management, Q1 2014

    Vendors Target Interactive Use Cases And Corporate Solutions

    Customer communications management is a frequent topic of inquiries by Forrester clients who are looking for direction on how to update their technology for new business demands and usage patterns...

    • Downloads: 863
  • For Enterprise Architecture Professionals

    Report:Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

    • Downloads: 613
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps — One Year Later

    About a year ago, a group of Forrester analysts covering mobility, social, and business process trends started seeing the emergence of a new software category — which we call smart process apps...

    • Downloads: 398
  • For Enterprise Architecture Professionals

    Report:Brief: Ten Trends Will Reshape Customer Communications Management

    Enterprise architects face unprecedented pressure from the business to secure technology to help reduce print costs, prepare for mobile payment growth, and revise language used in customer...

    • Downloads: 271
  • For Enterprise Architecture Professionals

    Report:TechRadar™: Customer-Centric BPM Technology, Q4 2014

    The shift to customer centricity has disrupted an aging business process management (BPM) software market with deep roots in the back office and a mixed track record for driving efficiency and worker...

    • Downloads: 480
  • For Enterprise Architecture Professionals

    Report:Smart Process Apps: To Combine Social And Dynamic Case Management

    Fill Gaping Hole In Process Needs

    Enterprises need to shift from isolated enterprise social projects to a process-oriented view that drives business outcomes. Smart process apps — an emerging $34 billion software category...

    • Downloads: 462
  • For Enterprise Architecture Professionals

    Report:Knowledge Work Pushes The Dynamic Case Management Market

    Vendors Advance Their Design Time And Runtime Features

    There are fewer production workers who perform repetitive tasks. Work is becoming more knowledge-based and much less structured. As a result, the dynamic case management (DCM) market is expanding to...

    • Downloads: 324
  • For Enterprise Architecture Professionals

    Report:Q&A: The Top Five Strategic Big Data Questions

    Big-data-related inquiries have mushroomed in the past year. Forrester's data indicates that most organizations are either experimenting with big data technology or have already started. This report...

    • Downloads: 607
  • For Enterprise Architecture Professionals

    Report:Key Emerging Technologies Bring Opportunity To Chinese Businesses

    Chinese Enterprise Architects Must Lead Tech Research And Guide Usage To Realize Business Benefits

    Emerging technologies such as big data, mobility, and cloud are powering the age of the customer and creating a market where innovators disrupt traditional leaders and startups have greater...

    • Downloads: 198
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 229
  • For Enterprise Architecture Professionals

    Report:Correspondence Management — A Reclamation Project For Many But A Superfund Site For Most

    Ten Best Practices To Achieve 50% Adoption By 2020

    Enterprises have been glacially slow to convert customer correspondence produced from core systems to electronic delivery, despite potential bottom-line and customer experience benefits. To reach...

    • Downloads: 82
  • For Enterprise Architecture Professionals

    Report:Brief: Tibco's BT Moment Of Truth

    Vista Deal Signals Enterprise Software Firms Must Urgently Shift To Business Technology Agenda

    After an impressive growth spurt during 2010 and 2011, Tibco Software hit a wall. It grew past $1 billion in sales, but growth has slowed and stockholders are getting impatient. The solution? Get rid...

    • Downloads: 85