Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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376 results in Reports

  • Infrastructure & Operations
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Salesforce Wear Opens Up New Enterprise Wearables Opportunities

    Salesforce Wear Developer Pack Will Drive Enterprise Adoption Of Both Wearables And Salesforce1

    On June 10, 2014, salesforce.com announced Salesforce Wear, a bundle of free tools aimed at expanding the mobile potential of the Salesforce platform with wearables. This program offers support for...

    • Downloads: 210
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

    A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

    • Downloads: 189
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Service Management: Progression, Deceleration, Or Stagnation?

    "How do we stack up against our peers?" is perhaps the most common question asked of Forrester, and never has this information been more important for service management and automation (SMA)...

    • Downloads: 530
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Brocade Launches Networking's First Commercial Open Source Software

    Brocade Releases The Vyatta Controller Built On OpenDaylight Source Code

    On September 22, 2014, Brocade released its software-defined controller, Vyatta Controller, which officially brings open source software (OSS) from the networking shadows into the mainstream network...

    • Downloads: 76
  • For Infrastructure & Operations Professionals

    Report:Navigating Diversity In Operating Systems And Browsers

    Heterogeneity Is Here — And Mobility Is Driving It Further

    Infrastructure and operations (I&O) professionals face a splintered landscape of operating systems (OSes) and browsers, which complicates investment decisions tied to what they deploy and support for...

    • Downloads: 341
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 140
  • For Infrastructure & Operations Professionals

    Report:Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

    • Downloads: 392
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 472
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 796
  • For Infrastructure & Operations Professionals

    Report:The Forrester Cloud Computing Maturity Assessment: Q2 2015

    This tool accompanies the assessment report in the cloud computing playbook. It offers clients the ability to measure their own cloud maturity.

    • Downloads: 59
  • For Infrastructure & Operations Professionals

    Report:Forrester's IT Infrastructure Maturity Assessment

    Forrester's IT infrastructure maturity assessment evaluates your current and desired state maturity across 24 key IT infrastructure elements within four top-level domains: oversight, people, process,...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:IT Will Skip Windows 8 As The Enterprise Standard

    But Workers Should Have The Freedom To Use Windows 8 Devices

    Windows 8 is the boldest release of the OS since Windows 95. Microsoft chose to discard the Start button in favor of a new look designed to tie together the PC, tablet, and, smartphone experience....

    • Downloads: 432
  • For Infrastructure & Operations Professionals

    Report:Market Overview: IT Service Management SaaS Tools Update, 2014

    Growing Vendors Offer Alternatives, Established Vendors Ride The SaaS Momentum

    IT service management (ITSM) software-as-a-service (SaaS) solutions have been widely adopted by IT infrastructure and operations (I&O) organizations around the globe to help deliver technology...

    • Downloads: 754
  • For Infrastructure & Operations Professionals

    Report:Three Forcing Functions That Will Extend Your Data Center's Network Services Beyond Its Walls

    Combining Network LAN, WAN, And Layer 4 To Layer 7 Services Into A Horizontally And Vertically Integrated Business Platform

    Five years after introducing network fabrics, the networking industry has hit the reset button. Vendors haven't come any closer to helping customers build networks that can instantly mesh users,...

    • Downloads: 303
  • For Infrastructure & Operations Professionals

    Report:Brief: Leverage Best Practices For Your Private Cloud Implementation

    Lesson Learned From Early Adopters In China

    Many Chinese organizations have launched private cloud projects but lack specific implementation guidance on how to ensure that these initiatives will deliver the right outcomes. They are also...

    • Downloads: 90
  • For Infrastructure & Operations Professionals

    Report:Brief: New Memory Innovations Will Power Extreme Service Performance

    Flash Is Already Being Usurped In The Insatiable Quest For Speed

    Customer expectations for performance have skyrocketed, placing new demands on your infrastructure. Memory and storage bottlenecks have been critical limitations, but that is about to change. Recent...

    • Downloads: 26
  • For Infrastructure & Operations Professionals

    Report:Cloud Services Are Transforming Your Industry — Act Now To Thrive

    Executive Overview: The Cloud Computing Playbook For 2015

    Cloud computing can be a game-changer for your enterprise — but it's also rife with misinformation. A confusing array of cloud definitions and erroneously identified "cloud" solutions are but a...

    • Downloads: 148
  • For Infrastructure & Operations Professionals

    Report:Get Organized To Stop The Communications And Collaboration Infrastructure Civil War

    In the American Civil War, many combatants on both sides had attended the US Military Academy at West Point as cadets. The war pitted not only brother against brother but also cadet against cadet,...

    • Downloads: 453
  • For Infrastructure & Operations Professionals

    Report:From Singapore To Tokyo: Choosing A Data Center Location In Asia Pacific

    Use A Structured Approach To Select The Site That Best Meets Your Needs

    Asia Pacific-based organizations and multinational corporations (MNCs) entering the region are fueling demand for data center resources, space, and power. A number of factors are accelerating this...

    • Downloads: 189
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of IT Service Management: 2012 To 2013

    Forrester Research, in conjunction with itSMF-USA, conducted its second annual survey to understand the state of IT service management (ITSM) in 2012 and its direction in 2013 — a critical...

    • Downloads: 1126
  • For Infrastructure & Operations Professionals

    Report:Quick Take: BMC Software — A New Company With A Well-Known Name

    Will The New Executives, New Branding, And Diligent Focus On Customer Experience Be Enough To Retain And Win Customers?

    Last week, BMC Software held its global users' conference, BMC Engage. The event attracted over 800 BMC customers, 157 implementation and technology partners, 42 showcase booths, and 20 industry...

    • Downloads: 101
  • For Infrastructure & Operations Professionals

    Report:Four Ways Connected Devices Improve Patient Care

    How Mobile And Connected Devices Help To Reshape The Healthcare Customer Experience

    Systemic changes to the healthcare system are creating new challenges — and emerging technology is opening the door to new strategies to meet them. Busy doctors spend too much time on...

    • Downloads: 339
  • For Infrastructure & Operations Professionals

    Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

    Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

    Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

    • Downloads: 156
  • For Infrastructure & Operations Professionals

    Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

    Drive Seamless Communication And Collaboration Among All Participants

    Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

    • Downloads: 72
  • For Infrastructure & Operations Professionals

    Report:OpenStack Is Ready — Are You?

    Learn From The Lessons Of The OpenStack Masters To Help You Succeed With The Popular Private Cloud Platform

    OpenStack is an open source cloud platform that has become a compatibility standard for the private cloud market. Despite its headway into the Fortune 100 and long list of notable vendor supporters,...

    • Downloads: 368