Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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15 results in Reports

  • Infrastructure & Operations
  • Sourcing & Procurement
  • For Infrastructure & Operations Professionals

    Report:To Get Applications To The Cloud, Blend Strategic Rightsourcing With Multisourcing

    Processes: The Cloud Computing Playbook

    Cloud services are rapidly growing in the enterprise. While these services offer flexible new options to CIOs and other business and technology leaders, they also pose new challenges to sourcing and...

    • Downloads: 289
  • For Infrastructure & Operations Professionals

    Report:The State And Direction Of Software Asset Management: 2012 To 2013

    Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

    The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

    • Downloads: 691
  • For Infrastructure & Operations Professionals

    Report:Hosted Virtual Desktops Versus Physical PCs: Understanding The Operational Cost Differences

    When considering hosted virtual desktops (also known as virtual desktop infrastructure, or VDI) as an alternative or in addition to physical PCs, it's difficult to find reliable information about the...

    • Downloads: 973
  • For Infrastructure & Operations Professionals

    Report:North American Global Infrastructure Outsourcing Market Overview

    Infrastructure Outsourcers Adapt To The BT Agenda

    As enterprises continue to pursue the BT agenda, various sourcing options continue to be critical to your mission. The 10-year outsourcing contract has largely disappeared, but what has emerged in...

    • Downloads: 287
  • For Infrastructure & Operations Professionals

    Report:Meet The Multisourcing Challenge

    Redesign Your Service Integration And Management (SIAM) Capabilities To Deliver Innovation For Customers

    Multisourcing is a reality, but most firms still struggle with service integration and management (SIAM) in multisourced environments. Infrastructure and operations (I&O) teams and their partners...

    • Downloads: 91
  • For Infrastructure & Operations Professionals

    Report:Identify The Right Sourcing Model For Your Services

    Your Sourcing Model Is The Basis For Successful Service Provisioning

    Leveraging a variety of sourcing models is no longer optional. You must create a cohesive plan that contains the right assortment of models based on your organization's sourcing strategy, which...

    • Downloads: 83
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Microsoft Cleans Windows Licensing And Reveals A Path To VDI

    Microsoft's New Per-User Subscription License Enables Use On And From Multiple Devices, Both Locally And/Or Virtually

    Infrastructure and operations (I&O) professionals who set client device strategies for their organizations should welcome Microsoft's new option of a user subscription license (USL) for Windows. Not...

    • Downloads: 191
  • For Infrastructure & Operations Professionals

    Report:Brief: Change Buying Habits For New Data Center Solution Packaging

    Colocation Providers Adapt To Help You Better Serve Your Customers

    Formerly targeting only raw cost reduction, data center and colocation service providers have matured with evolving services. Providers have recognized the need to serve a true business technology...

    • Downloads: 106
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Services Evolve Into Digital Shared Service Delivery Models

    How Clients Can Participate In The Infrastructure Services Evolution

    Business requirements for more flexibility, higher efficiency, and shorter time-to-market are leading to a stronger willingness from clients to explore infrastructure services in more flexible and...

    • Downloads: 202
  • For Infrastructure & Operations Professionals

    Report:Brief: Be Aware Of These Key Sourcing Trends For Managed Services And Cloud

    Do You Need To Rethink Your Sourcing Strategy In 2015?

    The sourcing of technical services is changing based on different trends: Technology management teams will continue to rely on managed technical services due to their inability to transform existing...

    • Downloads: 312
  • For Infrastructure & Operations Professionals

    Report:RFP Template For Software Asset Management Solutions

    This template is intended to provide a starting point for thinking about sections to include in an RFP for software asset management (SAM) solutions. This template should be viewed as an...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:Consider Colocation As A Key To Your Holistic Data Center Strategy

    Evolved Options Can Help Optimize Your Technology Ecosystem

    As your business depends more on technology services for daily operations and customer engagement platforms, data center capacity demands will continue to increase. You now face a more urgent task of...

    • Downloads: 225
  • For Infrastructure & Operations Professionals

    Report:Understand The Cloud Service Provider Market Landscape

    Landscape: The Cloud Computing Playbook

    With cloud computing services now formal members of the technology management portfolio, the challenge shifts from understanding cloud to selecting the right partners. Most hosting companies, managed...

    • Downloads: 1263
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Net? Yes. Neutrality? No.

    We Answer Three Key Questions To Help Clarify The Arguments And The Relevance Of Net Neutrality

    The positions in intense debate surrounding Net neutrality can't simply be summed up as "standing up for users' rights" or "asserting a carrier's right to profit." Verizon filed a petition to review...

    • Downloads: 118
  • For Infrastructure & Operations Professionals

    Report:Brief: Prepare Your Contract Framework For Multisourcing Engagements

    Drive Seamless Communication And Collaboration Among All Participants

    Fluctuations in the global economy, growth in emerging markets, globalization, and technology trends such as digitalization and social, mobile, analytics, and cloud are pushing companies to seek more...

    • Downloads: 73