Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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158 results in Data Surveys

    • For eBusiness & Channel Strategy Professionals

      Survey:North American Technographics® Customer Life Cycle Survey, Q1 2013

      Forrester conducted an online survey fielded in February 2013 of 4,549 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,549), there is 95% confidence...

      • For Customer Insights Professionals

        Survey:North American Technographics® Devices And Telecom Survey, 2013 (Canada)

        Forrester conducted an online survey fielded in September 2013 of 5,995 Canadian individuals ages 18 to 85. For results based on a randomly chosen sample of this size, there is 95% confidence that...

        • For eBusiness & Channel Strategy Professionals

          Survey:North American Technographics® Healthcare Survey, Q1 2013 (US)

          Forrester conducted an online survey fielded in February 2013 of 4,504 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,504), there is 95% confidence...

          • For eBusiness & Channel Strategy Professionals

            Survey:Russian Technographics® Online Benchmark Survey, Q3 2012

            Forrester conducted an online survey fielded in July 2012 of 1,987 Russian individuals ages 16 and older who are members of the Ipsos-MORI online panel.  Ipsos weighted the data by age, sex,...

            • For Customer Insights Professionals

              Survey:North American Consumer Technographics® Online Benchmark Survey (Part 1), 2015

              Forrester conducted an online survey fielded in March 2015 of 61,222 US individuals and 6,642 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

              • For Customer Insights Professionals

                Survey:North American Technographics® Online Benchmark Survey (Part 1), 2013

                Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

                • For CIO Professionals

                  Survey:Forrsights Services Survey, Q3 2013

                  Forrester’s Forrsights Services Survey, Q3 2013, was fielded to 1,050 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from enterprise...

                  • For Customer Insights Professionals

                    Survey:North American Consumer Technographics® Online Benchmark Survey (Part 2), 2014

                    Forrester conducted an online survey fielded in April and May 2014 of 33,815 US individuals and 2,533 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N...

                    • For CIO Professionals

                      Survey:Business Technographics® Global Devices And Security Workforce Survey, 2014

                      Forrester conducted an online survey fielded in May/June 2014 of 7,000 information workers located in Australia/New Zealand, Brazil, Canada, China, France, Germany, India, the UK, and the US from...

                      • For CIO Professionals

                        Survey:Forrsights Hardware Survey Q3 2012

                        A quick look into the survey: This forward-looking market research study about IT technology details PCs and systems management, servers and data centers, X86 server virtualization, and dives deeply...

                        • For Customer Insights Professionals

                          Survey:North American Consumer Technographics® Customer Life-Cycle Survey 1, 2014

                          Forrester conducted an online survey fielded in March 2014 of 4,541 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                          • For CIO Professionals

                            Survey:Forrsights Budgets And Priorities Tracker Survey Q4 2012

                            Forrester's Forrsights Budgets And Priorities Tracker Survey, Q4 2012, was fielded to 3,753 IT executives and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany,...

                            • For Customer Insights Professionals

                              Survey:Russian Consumer Technographics® Retail Survey 2, 2014

                              Forrester conducted an online survey fielded in October 2014 of 2,000 Russian individuals ages 16 and older who go online at least once per week. The data was weighted by age, gender, and online...

                              • For Customer Insights Professionals

                                Survey:North American Consumer Technographics® Online Benchmark Survey (Part 2), 2015

                                Forrester conducted an online survey fielded in April 2015 of 32,188 US individuals and 3,067 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

                                • For CIO Professionals

                                  Survey:Forrsights Global Workforce Benchmark Survey, Q4 2013

                                  Forrester's Forrsights Global Workforce Benchmark Survey, Q4 2013, was fielded to 9,235 information workers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                                  • For Customer Insights Professionals

                                    Survey:North American Technographics® Retail Survey, 2013

                                    Forrester conducted an online survey fielded in April 2013 of 4,597 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,597), there is 95% confidence that...

                                    • For eBusiness & Channel Strategy Professionals

                                      Survey:Hispanic Technographics® Online Survey Q4 2012 (US)

                                      Forrester conducted an online survey fielded in November 2012 of 4,032 US Hispanic individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,032), there is 95%...

                                      • For Customer Insights Professionals

                                        Survey:North American Technographics® TRUE Brand Compass Online Survey, Q3 2013

                                        Forrester conducted an online survey fielded in August 2013 of 4,551 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,551), there is 95% confidence that...

                                        • For Customer Insights Professionals

                                          Survey:European Technographics® Devices and Telecom Survey, 2013

                                          Forrester conducted an online survey fielded in July 2013 of 13,000 European individuals in the UK, France, Germany, Spain, Italy, the Netherlands, and Sweden. This survey is based on an online...

                                          • For Customer Insights Professionals

                                            Survey:European Technographics® Financial Services Survey 2, 2013

                                            Forrester conducted an online survey fielded in July 2013 of 13,876 European individuals in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on an online...

                                            • For Customer Insights Professionals

                                              Survey:North American Consumer Technographics® Consumer Technology Survey, 2014

                                              Forrester conducted an online survey fielded in March 2014 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results...

                                              • For CIO Professionals

                                                Survey:Forrsights Business Decision-Makers Survey Q4 2012

                                                Forrester's Forrsights Business Decision-Makers Survey, Q4 2012, was fielded to 3,616 business decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Japan,...

                                                • For CIO Professionals

                                                  Survey:Forrsights Networks And Telecommunications Survey, Q1 2013

                                                  Forrester's Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

                                                  • For CIO Professionals

                                                    Survey:Business Technographics® Global Budgets Survey, 2014

                                                    Forrester conducted a mixed methodology phone and online survey fielded in August and September 2014 of 4,517 business and technology decision-makers located in Australia, Brazil, Canada, China,...

                                                    • For CIO Professionals

                                                      Survey:Forrsights Workforce Employee Survey, Q4 2012

                                                      A quick look into the survey: This forward-looking market research study of technology information workers details device usage, bring-your-own-device prevalence, phone and Internet, PC application...