Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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129 results in Reports

  • Business Technographics
  • Information Management
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1515
  • For CIO Professionals

    Report:SAP Bets Its Future On Hana And SaaS

    Hana Will Bolster The Licensed Business, But SAP Needs A More Aggressive SaaS Strategy To Maintain Double-Digit Revenue Growth

    SAP's position as the largest business application vendor is not in doubt; whether it will be a market leader in revenue growth and in innovation is less certain. Anticipating the market's growing...

    • Downloads: 821
  • For Enterprise Architecture Professionals

    Report:Forrester's Data Taxonomy Tool

    When it comes to data technology, are you lost in translation? What’s the difference between data federation, virtualization, and data- or information-as-a-service? Are columnar databases...

    • Downloads: 48
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 134
  • For B2B Marketing Professionals

    Report:New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

    Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes

    New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

    • Downloads: 154
  • For CIO Professionals

    Report:Top Technologies For Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    In today's competitive environment, investing in business technologies is central to companies' ability to win, serve, and retain customers. Business execs know this, but they don't think that their...

    • Downloads: 593
  • For CIO Professionals

    Report:CIOs: Boost Confidence In The Cloud With New European Standardization Guidelines

    In the fast-moving world of "connected everything," businesses are under pressure to provide real-time answers to their customer, partners, and employees. To address the challenge, European CIOs are...

    • Downloads: 115
  • For CIO Professionals

    Report:The Rise Of Personal Communications

    Social Media Collaboration Hijacks The Enterprise

    Employees are embracing a new type of communication and collaboration dynamic in the form of over-the-top (OTT)-based social media applications, like Skype, Google Hangouts, and Facebook Messenger....

    • Downloads: 357
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

    The 12 Market Leaders That Deserve To Be On Most Shortlists

    In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

    • Downloads: 1725
  • For Infrastructure & Operations Professionals

    Report:Build A Corporate App Store Into Your Workforce Computing Strategy

    I&O Should Manage Mobile Complexity Through A Corporate App Store

    Today, employees are using personally owned smartphones and tablets at work, and firms are leveraging an array of mobile applications to interact with employees, customers, partners, and suppliers....

    • Downloads: 456
  • For Infrastructure & Operations Professionals

    Report:Redefine Your Workforce Enablement Policy To Empower Employees

    Policy And Procedures: The Workforce Enablement Playbook

    To ensure that employees are armed with the technology they need to do their best work and delight customers, infrastructure and operations (I&O) managers are embracing desktop modernization projects...

    • Downloads: 761
  • For CIO Professionals

    Report:Market Overview: Microsoft Office 365 Implementation Partner Ecosystem

    Microsoft's Traditional Partners Evolve To Help Clients Chart A Minimally Disruptive Path To The Cloud

    Microsoft Office 365's familiar user interfaces, multiple security certifications, and hybrid cloud/on-premises deployments are a few of the ways Microsoft has made it easier for IT leaders to use...

    • Downloads: 495
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 461
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 780
  • For CIO Professionals

    Report:Protect Your Data In The Cloud

    New Vendors Emerge To Help You Define, Dissect, and Defend Your Data

    Google and salesforce.com are improving security features, but their solutions inherently silo data and restrict some of technology management's ability to control the application. The complexity...

    • Downloads: 579
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 494
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 188
  • For CIO Professionals

    Report:Market Overview: Google Apps Implementation Partner Ecosystem

    Google's Nimble, Cloud-First Partners Usher Clients Into Deeper Engagement With Google's Enterprise Offerings

    As enterprises implement Google Apps for Business, CIOs need assistance leading their organizations on the journey into the world of cloud services and cloud-supported devices. Google built a vibrant...

    • Downloads: 324
  • For Infrastructure & Operations Professionals

    Report:Managing Information Security In BYOT Environments In Asia Pacific

    I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data

    Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

    • Downloads: 245
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 782
  • For Enterprise Architecture Professionals

    Report:Design Tomorrow's Data Management For Agility In Context

    Vision: The Data Management Playbook

    The traditional approach to data management emphasizes collecting data, storing it rationally, and opening it up to the business to access. The context of how business stakeholders use data has been...

    • Downloads: 492
  • For Security & Risk Professionals

    Report:Five Security Priorities That Asia Pacific Firms Must Address In The Age Of The Customer

    Security and risk (S&R) leaders around the world face difficult challenges in 2014, but unique business and technology trends in Asia Pacific (AP) make some of these challenges more pronounced. For...

    • Downloads: 153
  • For Customer Experience Professionals

    Report:Four Questions That Free Employees To Access Customer Data

    A Guide For Customer Experience Pros Looking To Break Down Information Silos

    The vast majority of the information workforce directly supports customers or helps their organizations understand customers' behavior. But the way that organizations warehouse client data and...

    • Downloads: 123
  • For Application Development & Delivery Professionals

    Report:The Future Of BI In Asia Pacific

    The Top 10 Trends Affecting Market Maturity And Growth

    Business intelligence (BI) adoption drivers, technology understanding, and organizational process maturity continue to vary widely across Asia Pacific. The one constant in this market is the...

    • Downloads: 294
  • For CIO Professionals

    Report:Hardware Trends 2013: Data-Intensive Firms Lead Adoption Of Next-Generation Computing

    We drew on our recent survey of 2,330 IT decision-makers regarding hardware adoption and priorities, learning among other things that the average enterprise in our sample is managing almost 50% more...

    • Downloads: 332