Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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136 results in Reports

  • Business Technographics
  • Information Management
  • For CIO Professionals

    Report:Charting The Rising Tide Of Bring-Your-Own Technology

    Insights From Forrsights Workforce Employee Survey, Q4 2011

    This research, based on a multi-regional survey of almost 10,000 information workers, provides insight into a growing trend that will increasingly affect the policies and budgets of CIOs and their...

    • Downloads: 1002
  • For CIO Professionals

    Report:Understanding Mobile Information Workers In Australia And New Zealand, Part 2

    Tablet Penetration Is Growing, But Business Use Is Low

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones,...

    • Downloads: 89
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 263
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    The flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the importance of...

    • Downloads: 694
  • For CIO Professionals

    Report:Understanding Mobile Information Workers In Australia And New Zealand, Part 1

    Smartphones Are Emerging As An Important Productivity Tool

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted change or took no action, smartphones,...

    • Downloads: 110
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 483
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 402
  • For Infrastructure & Operations Professionals

    Report:Predictions For 2014: Technology Monitoring

    Monitoring Advances From Providing Reactive Information To Predictive Business Insights

    In 2014, technology monitoring priorities for infrastructure and operations (I&O) professionals can no longer only focus on technology offerings that serve internal business services but must also...

    • Downloads: 401
  • For Enterprise Architecture Professionals

    Report:Understand The Context Of eDiscovery Tools For Your Enterprise

    Part 1: Align Technology Decisions To Use Cases And Pain Points

    eDiscovery is a complex set of processes, challenging IT leaders to work with their legal and business peers to make decisions that have significant cost and risk implications. Finding, collecting,...

    • Downloads: 290
  • For CIO Professionals

    Report:Understanding The Australian And New Zealand Mobile Information Worker, Part 3

    ANZ Businesses Take A Conservative Approach To BYOD

    Bring-your-own-device (BYOD) is no longer the hot topic it once was — and that's because it has already happened. Even at businesses that resisted the change or took no action, smartphones,...

    • Downloads: 67
  • For Sourcing & Vendor Management Professionals

    Report:Evaluating BI Services In Asia Pacific

    Local Delivery Capabilities Are Crucial For Project Success

    Organizations in Asia Pacific (AP) are increasing their investments in business intelligence (BI) tools, technologies, and strategies. However, lack of internal expertise remains a significant...

    • Downloads: 153
  • For CIO Professionals

    Report:Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

    • Downloads: 1416
  • For Security & Risk Professionals

    Report:Tech Spotlight: Enterprise File Sharing

    The State Of Enterprise File Sharing In 2013 And What It Means For S&R Pros

    Much of the information used in the course of doing business today exists in a digital format, and there comes a point when it's necessary to share this data with other employees or key business...

    • Downloads: 290
  • For CIO Professionals

    Report:Social Business And Collaboration Success Hinges On Effective Change Management

    Change Management: The Social Business And Collaboration Playbook

    It's often said, "You can lead a horse to water, but you can't make him drink." Nowhere in the world of enterprise technology management is this adage more fitting than in social business and...

    • Downloads: 770
  • For CIO Professionals

    Report:Enable Workplaces Of The Future, Now!

    Flexible Work And Cowork Redefine Workplace Diversity

    If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

    • Downloads: 886
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 169
  • For CIO Professionals

    Report:Mind The Tech Expectations Gap: Make Technology Integral To Company Culture

    "Happy employees make happy customers" or so the saying goes. Employee satisfaction and engagement are correlated to business outcomes. Finding the right employees, providing them with the tools they...

    • Downloads: 196
  • For B2C Marketing Professionals

    Report:The Rise Of Post-PC Productivity

    App Innovators Disrupt The Value Chain Of PC-Era Software Giants

    Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

    • Downloads: 520
  • For Security & Risk Professionals

    Report:2013 Forrester Mobile Security Predictions

    The mobile market is evolving rapidly. Both the consumer and enterprise markets are experiencing major changes. Room exists for new innovations as well as for established players to develop new...

    • Downloads: 857
  • For Enterprise Architecture Professionals

    Report:EA 2020 — The Transformation Of EA In The Age Of The Customer

    Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer,"...

    • Downloads: 553
  • For Infrastructure & Operations Professionals

    Report:Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

    • Downloads: 773
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: EMEA Workplace Services, Q2 2013

    Providers Driving Workplace Services In EMEA

    Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

    • Downloads: 508
  • For Infrastructure & Operations Professionals

    Report:How To Budget For Workforce And Customer-Facing Technologies In 2015 And Beyond

    Benchmarks: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders planning their budgets for 2015 and beyond face a daunting challenge: within their constrained I&O budget, they must find ways to divert investments from...

    • Downloads: 703
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 107
  • For Enterprise Architecture Professionals

    Report:Stretch Your Data Management Capabilities

    Continuous Improvement: The Data Management Playbook

    Firms face an enormous data management challenge: how to understand and service increasingly powerful customers and out-maneuver disruptive competitors. In the past, enterprise and data architects...

    • Downloads: 738