Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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296 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For CIO Professionals

    Report:Hardware Trends 2013: Data-Intensive Firms Lead Adoption Of Next-Generation Computing

    We drew on our recent survey of 2,330 IT decision-makers regarding hardware adoption and priorities, learning among other things that the average enterprise in our sample is managing almost 50% more...

    • Downloads: 325
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

    Securing The Right Partnership Model Will Be Critical To Success

    China's public cloud market is expecting strong growth until 2020. However, the combination of opaque Chinese government policies, unique business culture, and rapidly evolving perceptions of cloud...

    • Downloads: 466
  • For CIO Professionals

    Report:Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

    Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

    This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over the...

    • Downloads: 401
  • For Security & Risk Professionals

    Report:Endpoint Security Trends, Q2 2013 To Q4 2014

    New Disruptors For Endpoint Security Through 2014

    Every year, Forrester conducts a number of global surveys of IT security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 522
  • For Enterprise Architecture Professionals

    Report:PaaS Market Dynamics in China, 2012 To 2017

    Platform-as-a-service (PaaS) is garnering attention and focus from multiple corners of the Chinese market as traditional IT vendors, independent software vendors (ISVs), telcos, and Internet...

    • Downloads: 208
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

    • Downloads: 1607
  • For Security & Risk Professionals

    Report:Rescue Your Identity And Access Management Function From Stagnation And Complacency

    Continuous Improvement: The Identity And Access Management Playbook

    How do you avoid a culture of identity and access management (IAM) complacency and mediocrity in your organization? Over time, particularly in large organizations, individuals and teams get into bad...

    • Downloads: 364
  • For Infrastructure & Operations Professionals

    Report:Build Your Business Case For All-Flash Storage Arrays

    Start With Performance-Sensitive Applications, But Emphasize The Operational Cost Benefits

    Consider your most critical technology-powered assets. For retailers, this is your eCommerce site. For financial service firms, this is your trading platform. If you run these assets on hard-drive...

    • Downloads: 270
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 1 Of 2

    The Benefits And Taxonomy Of Converged Infrastructure Solutions

    The leading IT infrastructure hardware vendors, such as Cisco Systems, Dell, EMC, Hitachi Data Systems (HDS), HP, IBM, and Oracle, have offered basic converged infrastructure (CI) solutions for...

    • Downloads: 633
  • For CIO Professionals

    Report:Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform...

    • Downloads: 933
  • For Infrastructure & Operations Professionals

    Report:Lessons Learned From Chinese Airlines' Customer Engagement Strategies

    I&O Professionals In China Are Adapting To The Age Of The Customer

    Chinese business leaders are recognizing that the market landscape is changing; demanding customers have driven customer acquisition, retention, and service to the top of their business priority hit...

    • Downloads: 117
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 705
  • For CIO Professionals

    Report:Predictions 2015: Telecoms Will Struggle To Align To The CIO's BT Agenda

    2015 Will Be Another Roller-Coaster Ride For Telecoms

    As the CIO's attention shifts from information technology (IT) to business technology (BT), the telecom business model will undergo dramatic transformation. Only a minority of telecoms will manage to...

    • Downloads: 223
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 340
  • For CIO Professionals

    Report:CIOs Should Get Real About Real Options Thinking In Their BT Plans And Messages

    Move The Conversation Away From Costs And Toward Business Flexibility And Market Risk Mitigation

    The combination of customer, market, and economic risks forces CIOs to think differently about their investments in business technology (BT). CIOs that focus solely on internal, technology-driven...

    • Downloads: 216
  • For Infrastructure & Operations Professionals

    Report:Key I&O Technology Trends To Watch In 2014, Part 1

    In The Age Of The Customer, Lean Technology Infrastructure Is A Must

    To accelerate business growth, infrastructure and operations (I&O) professionals in Asia Pacific (AP) must understand and ultimately master four key I&O-related trends: 1) Continually consolidate and...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 480
  • For CIO Professionals

    Report:SAP Bets Its Future On Hana And SaaS

    Hana Will Bolster The Licensed Business, But SAP Needs A More Aggressive SaaS Strategy To Maintain Double-Digit Revenue Growth

    SAP's position as the largest business application vendor is not in doubt; whether it will be a market leader in revenue growth and in innovation is less certain. Anticipating the market's growing...

    • Downloads: 770
  • For Security & Risk Professionals

    Report:An S&R Pro's Guide To Security To, In, And From The Cloud

    Embrace Cloud As Part Of The Shift To Business Technology

    As organizations rapidly adopt cloud-based infrastructure, platform, and application services, cloud security continues to be a major concern. Now, security and risk professionals need to provide a...

    • Downloads: 727
  • For Application Development & Delivery Professionals

    Report:Brief: 2014 Mobile Developer Platform Preferences

    Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

    Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

    • Downloads: 240
  • For Application Development & Delivery Professionals

    Report:Q&A: How To Energize Your Enterprise BI Platform With Integrated Predictive R Models

    The business intelligence (BI) market is slowly but surely broadening and extending its reach into new areas beyond basic reporting, analytics, and dashboards. Data exploration, text, geospatial, and...

    • Downloads: 226
  • For CIO Professionals

    Report:It's Time To Take Your Data To Market

    Your Data May Have Tremendous Commercial Potential

    Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

    • Downloads: 244
  • For Application Development & Delivery Professionals

    Report:Market Overview: Workforce Optimization Solutions

    10 Solutions For Managing And Optimizing Contact Center Resources

    Despite the rise of self-service and peer-to-peer channels, consumers still choose to interact with contact center agents. Those interactions then have a significant impact on overall customer...

    • Downloads: 184
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Forrsights Security...

    • Downloads: 1663