Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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315 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For CIO Professionals

    Report:Winning The Customer Experience Game II

    Digital Business: Digitize End-To-End Customer Experiences

    As customer expectations evolve, a company's ability to modify the technologies that support customer journeys can make the difference between a happy customer and an ex-customer. CEOs increasingly...

    • Downloads: 195
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Use Project Services To Accelerate Infrastructure Transformation

    In the face of unprecedented and escalating demands on information technology brought on by the age of the customer, infrastructure and operations (I&O) professionals are being forced to rapidly...

    • Downloads: 130
  • For Sourcing & Vendor Management Professionals

    Report:Applications Outsourcing Pricing Models: Beyond The Managed Outcome Engagement

    Pricing And Packaging Models Are Shifting — Slowly

    With IT investment focus shifting rapidly toward enabling front-office business results, interest in alternative pricing models for applications outsourcing engagements is on the rise. Though change...

    • Downloads: 483
  • For Infrastructure & Operations Professionals

    Report:Horizon 2025: The Road To Technology Management

    Executive Overview: The I&O Transformation Playbook

    As technology matured and brought new capabilities to customers, business support evolved from the simple administration of enterprises' finances and production to the administration of sales to...

    • Downloads: 287
  • For Enterprise Architecture Professionals

    Report:Vendor Landscape: Collaborative Work Management For The Enterprise

    Serving Customers Requires Tools That Work The Way Users Work

    When the customer is the central focus of a company's strategy, its employees must work together more efficiently. Every day, employees focus their activities on helping their companies win, serve,...

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:Don't Just Maintain Business Applications — Raise Business Responsiveness

    Improvement: The Business Applications Playbook

    Application development and delivery (AD&D) pros need a continuous improvement strategy to update, enhance, and maintain business applications, from enhancement projects to periodic upgrades of...

    • Downloads: 735
  • For Sourcing & Vendor Management Professionals

    Report:Rolling Out The Mobile Workplace In Europe: The Recipe For A Strategic Approach

    European IT Departments Are Serious About The "Second Wave" Of Mobile Enterprise Deployment

    Mobile enterprise deployments are gathering speed in Europe, according to Forrester's Forrsights Mobility Survey, Q2 2013. The survey shows that Europe is strongly positioned in comparison to North...

    • Downloads: 241
  • For Infrastructure & Operations Professionals

    Report:Market Overview: EMEA Infrastructure Services Outsourcing In 2015

    Infrastructure Services Are Adapting To The BT Agenda In EMEA

    As organizations look to innovate their business technology, technology managers seek partners that can help them provide better, faster, and more cost-effective infrastructure services. This is...

    • Downloads: 295
  • For Enterprise Architecture Professionals

    Report:Understand The Context Of eDiscovery Tools For Your Enterprise

    Part 1: Align Technology Decisions To Use Cases And Pain Points

    eDiscovery is a complex set of processes, challenging IT leaders to work with their legal and business peers to make decisions that have significant cost and risk implications. Finding, collecting,...

    • Downloads: 321
  • For Application Development & Delivery Professionals

    Report:Use Outsourcers To Build Your Omnichannel Customer Service Future

    Toss Out Outdated Attitudes About BPOs Due To Their Expertise In Chat, Social, And Even Customer Context Stores

    Customer service has decidedly moved away from a phone-only world. Consumers across all ages and demographics have adopted digital customer service channels such as chat, mobile, web, and social....

    • Downloads: 164
  • For Sourcing & Vendor Management Professionals

    Report:Demystifying BYOD In Europe

    BYOD Creates Challenges — But There Are Paths To Compliant Productivity

    Much has been written and debated about the rising popularity of bring-your-own-device (BYOD) throughout the world. Whereas BYOD policies in North America have become more mature, the subject of BYOD...

    • Downloads: 305
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Hosted Private Cloud, North America And Europe, Q3 2014

    A common business technology (BT) agenda request that we receive from our infrastructure and operations (I&O) clients is baseline adoption data for hosted private cloud to inform their cloud...

    • Downloads: 197
  • For Infrastructure & Operations Professionals

    Report:Three Forcing Functions That Will Extend Your Data Center's Network Services Beyond Its Walls

    Combining Network LAN, WAN, And Layer 4 To Layer 7 Services Into A Horizontally And Vertically Integrated Business Platform

    Five years after introducing network fabrics, the networking industry has hit the reset button. Vendors haven't come any closer to helping customers build networks that can instantly mesh users,...

    • Downloads: 310
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2013 To 2014

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 607
  • For Security & Risk Professionals

    Report:Market Trends: Secure File Sharing And Collaboration In The Enterprise, Q1 2014

    What You Need To Know About Workforce Behavior And Available Data Controls

    Whether the organization's interest in file sharing and collaboration solutions comes from BYOD initiatives, workforce demands, or peer and partner collaboration requirements, security and risk (S&R)...

    • Downloads: 572
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 556
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 425
  • For Application Development & Delivery Professionals

    Report:Navigate The Future Of CRM In 2015

    Vision: The CRM Playbook

    As organizations strive to succeed in the age of the customer and cope with digital disruptions, those responsible for customer-facing processes struggle with how to define customer relationship...

    • Downloads: 634
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

    The 13 Providers That Matter Most And How They Stack Up

    In Forrester's 15-criteria evaluation of Agile business intelligence (BI) vendors, we identified the 13 most significant software providers in the category —Birst, GoodData, IBM, Information...

    • Downloads: 368
  • For Infrastructure & Operations Professionals

    Report:Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook For 2015

    Most enterprises have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging the average enterprise? Understand the...

    • Downloads: 789
  • For Security & Risk Professionals

    Report:Mobile Authentication: Is This My App? Is This My User?

    Strategy Deep Dive: The Mobile Security And Operations Playbook

    Mobile devices are everywhere: at work, in the hands of your customers, and with employees. Security and risk (S&R) professionals need to provide users with secure and seamless mobile access to...

    • Downloads: 715
  • For CIO Professionals

    Report:Top Performers Appoint Chief Data Officers

    CIOs Must Partner With Their CDOs To Bridge The Data Maturity Gap

    There's a new kid in town, and it's the chief data officer (CDO). The new position arose from a growing awareness of the value of data and recognition of an inability to take advantage of the...

    • Downloads: 325
  • For Security & Risk Professionals

    Report:Understand Cybersecurity And Risk Budgets For 2015

    Benchmarks: The S&R Practice Playbook

    2014 was a watershed year for cybercrime, and companies of all sizes have noticed. Executives are now placing renewed emphasis on cybersecurity, and budgets are increasing accordingly. Chief...

    • Downloads: 572
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 483
  • For CIO Professionals

    Report:Mapping The Value Of Social Business And Collaboration

    Business Impact: The Social Business And Collaboration Playbook

    Like Ponce de Leon searching for the Fountain of Youth, businesses have long searched for the value of collaboration. Skeptics say that the quest, like de Leon's, is a fool's errand. Many argue that...

    • Downloads: 1063