Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Refine your results

Date Range

Role

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

310 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility

    Vendors Race To Meet Fast-Growing Buyer Needs

    Software-as-a-service (SaaS) adoption in 2015 continues to grow rapidly as companies replace older, premises-based applications to gain business flexibility in the cloud. Results from our Business...

    • Downloads: 320
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Server Virtualization

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester two questions about server virtualization: Have we virtualized as many workloads as our peers, and how...

    • Downloads: 449
  • For Infrastructure & Operations Professionals

    Report:Four Common Private Cloud Strategies

    Align Your Expectations With Your Strategy

    From surveys, interviews, and inquiry calls, Forrester is seeing an emergence of four private cloud approaches that are driven by very different strategies and thus have variant scope and results....

    • Downloads: 869
  • For Enterprise Architecture Professionals

    Report:Market Overview: Information Archiving, Q2 2015

    Innovative Vendors Move Beyond Just Compliance To Become Sources Of Insights And Corporate Memory

    Enterprise architects, in many regulated industries, are refreshing their approach to information archiving. As newer, innovative vendors are assessed, enterprise architecture (EA) professionals must...

    • Downloads: 213
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Business Intelligence, Q1 2015

    Landscape: The Business Intelligence Playbook

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

    • Downloads: 432
  • For Sourcing & Vendor Management Professionals

    Report:The Applications Outsourcing Market Hits The Crossroads

    The New Foundations For Innovation In A Maturing Industry

    As more IT organizations operate under the dueling mandates of delivering cost savings and innovation, suppliers of applications outsourcing services are getting ready for the next phase of their...

    • Downloads: 510
  • For Infrastructure & Operations Professionals

    Report:Find The Sweet Spot For Your Bring-Your-Own-Device Program

    Continuous Improvement: The Workforce Enablement Playbook

    Infrastructure and operations (I&O) leaders have the opportunity to offload costs and responsibility while increasing productivity by launching formal bring-your-own-device (BYOD) programs that meet...

    • Downloads: 400
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Dynamics For The New Mobile Workplace

    Support The Second Wave Of Mobile Workplace Services By Understanding The Needs Of Three Key Stakeholder Groups

    The future mobile workplace will become divided into three stacks according to individual, business unit, and overall business infrastructure requirements. To be effective in this new environment,...

    • Downloads: 259
  • For CIO Professionals

    Report:Brief: Telstra Bets Its Future On All Things Connected

    Observations From Telstra's Analyst Event In Sydney

    Asia has long been and looks set to remain one of the most important growing regions globally — despite some recent cooling off of the Chinese economy. In particular, multinational companies...

    • Downloads: 81
  • For Security & Risk Professionals

    Report:Understand The State Of Network Security: 2014 To 2015

    Benchmarks: The Security Architecture And Operations Playbook

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and security pros about security architecture and operations. Analysis of B2B survey data from Forrester's...

    • Downloads: 466
  • For Infrastructure & Operations Professionals

    Report:State Of Cloud Platform Standards: Q1 2014

    OpenStack Steps Forward To Become The New De Facto Model

    Enterprises look to cloud computing services to enable flexibility and scalability for agile applications, but many fear vendor lock-in, which would mitigate these benefits. Without standardization,...

    • Downloads: 585
  • For CIO Professionals

    Report:Continued Gloom For European ICT Markets

    Tech Recession Extends Through 2013, At Least

    Will it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them into...

    • Downloads: 418
  • For Infrastructure & Operations Professionals

    Report:How Voice-Controlled Intelligent Agents Can Redefine Computing

    Digital Companions Will Become Intermediaries — And Colleagues

    Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

    • Downloads: 157
  • For Application Development & Delivery Professionals

    Report:Explore The Emerging SaaS ERP Market

    Many application delivery leaders are in the process of reassessing their existing enterprise resource planning (ERP) implementations, which may be more than a decade old, inflexible to the changing...

    • Downloads: 1103
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Small And Midsize Teams

    In Forrester's 84-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Kana...

    • Downloads: 462
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: On-Premises Unified Communications And Collaboration, Q2 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 29-criteria evaluation of enterprise on-premises unified communications and collaboration (UC&C) solutions vendors, we identified the 11 most significant providers — Aastra...

    • Downloads: 625
  • For CIO Professionals

    Report:Technology Management In The Age Of The Customer

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Empowered customers are disrupting every industry — and CIOs need to understand how technology management must adapt in this rapidly evolving world. This report outlines how the age of the...

    • Downloads: 1521
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Partner For Business Innovation

    Key Criteria And Real-World Success Stories

    Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

    • Downloads: 248
  • For Application Development & Delivery Professionals

    Report:The Age Of The Customer Changes Everything For AD&D Leaders

    Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

    The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

    • Downloads: 425
  • For Infrastructure & Operations Professionals

    Report:Brief: Accelerate Your BT Services With Flash Storage

    Boost Your Infrastructure Performance And Efficiency With Solid-State Storage

    As your digital business caters to ever shorter customer attention spans, raw execution speed must be a primary requirement of your business technology (BT) agenda, which applies technology, systems,...

    • Downloads: 88
  • For CIO Professionals

    Report:The Rise Of Personal Communications

    Social Media Collaboration Hijacks The Enterprise

    Employees are embracing a new type of communication and collaboration dynamic in the form of over-the-top (OTT)-based social media applications, like Skype, Google Hangouts, and Facebook Messenger....

    • Downloads: 354
  • For Application Development & Delivery Professionals

    Report:IT Industry Disruptions Fuel Renewed Asia Pacific Market Growth

    Forrester's 2013 Predictions For Asia Pacific

    2013 will be a transformative year for IT adoption in Asia Pacific (AP); multiple IT trends will converge to drive industry disruptions and help spur renewed growth in IT spending. Overall, we...

    • Downloads: 486
  • For CIO Professionals

    Report:Asia Pacific Budgets And Priorities In 2014

    Customer Obsession Gains Urgency Among CIOs

    As Asia Pacific technology market growth continues to come under pressure in 2014, customer obsession is becoming increasingly important for CIOs — just as for CEOs, department heads, and...

    • Downloads: 163
  • For Infrastructure & Operations Professionals

    Report:Tablet Market Dynamics In Asia Pacific And Japan, 2012 To 2016

    Growing Tablet Support By APJ Enterprises Presents Opportunities For Vendors Beyond The Tablet Makers Themselves

    Tablet usage is growing rapidly across the globe, including Asia Pacific including Japan (APJ). Features like large screen size, portability, and ease of use allow consumers to use tablets to access...

    • Downloads: 399
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 181