Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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322 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For Application Development & Delivery Professionals

    Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

    Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

    Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

    • Downloads: 307
  • For Application Development & Delivery Professionals

    Report:Brief: Real-Time Speech Analytics — Still More Sizzle Than Steak

    Most customer service organizations record phone interactions with their customers. If they get around to analyzing those recordings, whatever they find can't change the outcome of those calls...

    • Downloads: 167
  • For CIO Professionals

    Report:The Forrester Wave™: Desktop Videoconferencing, Q3 2013

    Microsoft Leads, Followed By Avaya, Cisco Systems, And Vidyo

    There are four major categories of desktop videoconferencing solutions: consumer applications, unified communications (UC) clients, video pure plays, and webconferencing. In Forrester's 60-criteria...

    • Downloads: 683
  • For CIO Professionals

    Report:The Canadian Tech Market Outlook For 2015

    Canadian Firms Continue To Lag Behind Their US Counterparts In Both BT And IT Spending

    Canadian CIOs need to be more aggressive in pushing for tech spending increases in 2015. At a time when firms in the US are expanding technology expenditures — especially on business technology...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

    Enterprises Start To Replace Video Infrastructure With Cloud Services

    Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

    • Downloads: 195
  • For CIO Professionals

    Report:Australian Tech Market Outlook, 2016 To 2017

    Digital Business Initiatives Will Drive New Tech Spending

    This is the time of year when CIOs and their business partners plan their 2016 tech budgets. To help CIOs with this process, this report provides our current forecast for the Australian tech market...

    • Downloads: 66
  • For Security & Risk Professionals

    Report:Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for firms to renew their investments in their most valuable asset: employees. Over time,...

    • Downloads: 621
  • For Enterprise Architecture Professionals

    Report:What You Need To Go From Data-Rich To Insights-Driven

    Becoming Customer-Obsessed Requires People, Process, Technology, And Data Changes

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to be insights-driven. Coincidence? Hardly....

    • Downloads: 209
  • For Application Development & Delivery Professionals

    Report:Brief: 2015 Mobile App Developer Platform Preferences

    Android Extends Its Global Lead, iOS Shines In North America, And Windows Gains Ground As A Third Player

    In 2015, Android and iOS devices still capture the dominant share of mobile developers' attention. But the gap between the also-rans and at least one of these two leading mobile operating systems...

    • Downloads: 119
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Converged Infrastructure Solutions In 2013, Part 2 Of 2

    The Vendor Landscape Has Matured And Diversified

    Where Forrester's first report on the market for converged infrastructure (CI) solutions focused on the benefits and taxonomy, this second report focuses on the vendor landscape and vendor solutions....

    • Downloads: 750
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 816
  • For Infrastructure & Operations Professionals

    Report:Portfolio Evaluation Is The Key To Migrating Applications To The Cloud

    Processes: The Cloud Computing Playbook

    Cloud services in the enterprise are growing, as customers increasingly want to get out of the data center business. While these services offer flexible new options for CIOs, infrastructure and...

    • Downloads: 543
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 84
  • For CIO Professionals

    Report:PRISM's Impact On The US Cloud Industry

    A Business Technographics Document: Forrester Survey Suggests NSA Spying Has Driven More Use Of Encryption Than Migration

    Since Edward Snowden revealed the US National Security Agency's PRISM spying program, there has been widespread speculation that the announcement would ruin the fates of US cloud, hosting, and...

    • Downloads: 69
  • For Infrastructure & Operations Professionals

    Report:The Software-Defined Data Center Is The Future Of Infrastructure Architecture

    Landscape: The Infrastructure Transformation Playbook

    Traditional data center thinking must end. Better automation tools, container abstractions, software-defined networks, and composable infrastructure stacks have ushered in a software-defined data...

    • Downloads: 1988
  • For CIO Professionals

    Report:The Workforce Experience Ecosystem: Engagement, Productivity, And Customer Impact

    Landscape: The Workforce Experience Playbook

    Business leaders know that to succeed they need committed and driven employees who understand the value their work delivers to customers and have the right tools to boost their productivity. But...

    • Downloads: 536
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Europe, Q1 2016

    European Adopters Focus On Private Clouds For Test/Dev Purposes

    Private cloud is certainly not dead in Europe: A near majority of business and tech decision-makers have adopted private cloud or are planning to within the next year. While most efforts in Europe...

    • Downloads: 312
  • For Application Development & Delivery Professionals

    Report:Native, Web, And Cross-Platform Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook

    In clients' inquiries regarding mobile app development, the most common question is: "Should we go with a native development approach, use HTML5, or use cross-platform tools?" Our answer: It's not...

    • Downloads: 3066
  • For Enterprise Architecture Professionals

    Report:Architect Hybrid Cloud Management To Boost Your Digital Business

    Chinese Companies Are Undertaking The Journey Toward Hybrid Cloud Maturity

    Cloud is becoming the new norm for enterprises. More and more companies across the globe are using two or more private, hosted, or public cloud services, applying different technology stacks to...

    • Downloads: 252
  • For Application Development & Delivery Professionals

    Report:Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

    • Downloads: 904
  • For Application Development & Delivery Professionals

    Report:The Age Of The Customer Changes Everything For AD&D Leaders

    Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

    The cumulative impact of the age of the customer uber-trends — digital disruption, mobile mind shift, customer experience, and big data analytics — will transform the competitive...

    • Downloads: 512
  • For Security & Risk Professionals

    Report:Understand The State Of Data Security And Privacy: 2014 To 2015

    Throughout the year, Forrester analysts engage in hundreds of discussions with vendors and end users about data security and privacy. Analysis of B2B survey data from Forrester's Business...

    • Downloads: 550
  • For CIO Professionals

    Report:Vendor Profile: Aliyun, Q2 2016

    CIOs Should Pay Attention To This Key Chinese Public Cloud Vendor

    CIOs are embracing public cloud services to accelerate their firms' digital business transformation. The Chinese public cloud landscape differs greatly from the global one, so CIOs in China looking...

    • Downloads: 49
  • For Infrastructure & Operations Professionals

    Report:Millennials Will Revolutionize Technology Management

    Organization: The I&O Transformation Playbook

    As the workforce ages, organizations should be prepared to adjust recruitment strategies and established technology practices. As the portion of younger employees in your organization becomes more...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Benchmark Your BI Environment For Continuous Improvement

    Benchmarks: The Business Intelligence Playbook

    Application development and delivery (AD&D) professionals working on business intelligence (BI) initiatives need to understand whether their BI environment is performing well or could use a strategy...

    • Downloads: 801