Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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318 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For CIO Professionals

    Report:Brief: It's Time For CIOs To Redefine "Business As Usual"

    Digital Disruption And Empowered Customers Mark The Death Knell Of Outdated Technology Practices

    For many CIOs, 2016 will be a tough year. In addition to ramping up business technology (BT) investments, there will be growing pressure to transform the rest of the technology management (TM) team...

    • Downloads: 184
  • For Application Development & Delivery Professionals

    Report:The SaaS ERP Applications Landscape

    Growing Demand Creates Vendor Melee In The Cloud As Traditional Vendors And SaaS Pure Plays Face Off

    Application delivery professionals need to rationalize costs of ownership and upgrade challenges of their current on-premises enterprise resource planning (ERP) systems, while being responsive to...

    • Downloads: 374
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 207
  • For B2B Marketing Professionals

    Report:Demand Insights: The SMB Software Market 2015

    SMB Software Adoption Reflects Customer Obsession

    The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans...

    • Downloads: 292
  • For Application Development & Delivery Professionals

    Report:Insights Services Disrupt The Data And Analytics Market

    New Services Improve Access To Insights But Cannibalize Traditional Markets

    Concerned with time-to-market and inspired by new cloud models, business and technology decision-makers increasingly look to service providers for relevant insights that they can apply directly to...

    • Downloads: 37
  • For CIO Professionals

    Report:Technology Management In The Age Of The Customer

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Empowered customers are disrupting every industry — and CIOs need to understand how technology management must adapt in this rapidly evolving world. This report outlines how the age of the...

    • Downloads: 1682
  • For Infrastructure & Operations Professionals

    Report:Brief: Cloud Broker Solutions Emerge But Remain Fragmented

    You Know You Need To Be One, But What Does It Mean?

    With infrastructure and operations' reinvigorated cloud governance approach comes the promise of cloud brokering. But cloud brokering functions range from governance, chargeback/showback, service...

    • Downloads: 191
  • For Security & Risk Professionals

    Report:Industry Spotlight: US Healthcare Security Budgets And Priorities, Q4 2015 To Q3 2016

    Healthcare Technology Innovation Continues To Outpace Security

    IT security teams within US healthcare providers historically have had much smaller budgets than in other industries. As a result, they have struggled to implement advanced security capabilities and...

    • Downloads: 60
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Vendor Landscape: Private Cloud Overview

    Forrester has been tracking almost 50 private cloud service providers that deliver products or services to enterprises. This report refreshes Forrester's high-level overview of this landscape for...

    • Downloads: 872
  • For CIO Professionals

    Report:Government Spying Will Cost US Vendors Fewer Billions Than Initial Estimates

    Forrester Survey Suggests NSA Spying Could Take $47 Billion Over Three Years From US-Based Cloud Providers And Outsourcers

    Is Edward Snowden's unveiling of the US National Security Agency's PRISM spying program ruining the fates of US cloud, hosting, and outsourcing businesses as international customers walk away from...

    • Downloads: 63
  • For Infrastructure & Operations Professionals

    Report:Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook For 2015

    Most enterprises have adopted cloud computing in some form; the key question is where your organization falls. Are you ahead of your competitors or lagging the average enterprise? Understand the...

    • Downloads: 856
  • For Infrastructure & Operations Professionals

    Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

    • Downloads: 476
  • For Security & Risk Professionals

    Report:Endpoint Security Trends, Q2 2013 To Q4 2014

    New Disruptors For Endpoint Security Through 2014

    Every year, Forrester conducts a number of global surveys of IT security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 565
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 399
  • For Infrastructure & Operations Professionals

    Report:It's Time To Reconsider Chromebooks

    For Some Enterprises, Chromebooks Fill A Legitimate Computing Niche

    There's been a lot of negative press recently about Google Chromebooks claiming that, two years into their market availability, they're failing. However, while Chromebooks clearly aren't for every...

    • Downloads: 263
  • For Infrastructure & Operations Professionals

    Report:The Internet Of Things Heat Map, 2016

    Where IoT Will Have The Biggest Impact On Digital Business

    Internet of Things (IoT)-enabled applications are poised to revolutionize digital customer experience and enhance digital operational excellence — but where will they apply at your company? Some key...

    • Downloads: 549
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 104
  • For Security & Risk Professionals

    Report:The State Of Endpoint Security Adoption 2014 To 2015

    Adoption Of Proactive Security Tools Will Outpace Signature-Based Antimalware In 2015

    Every year, Forrester conducts a number of global surveys of security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 431
  • For Security & Risk Professionals

    Report:Rethinking Data Discovery And Data Classification

    Strategic Plan: The Data Security And Privacy Playbook

    Defining data via data discovery and classification is an often overlooked, yet critical, component of data security and control. Security and risk (S&R) pros can't expect to adequately protect data...

    • Downloads: 906
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Dynamics For The New Mobile Workplace

    Support The Second Wave Of Mobile Workplace Services By Understanding The Needs Of Three Key Stakeholder Groups

    The future mobile workplace will become divided into three stacks according to individual, business unit, and overall business infrastructure requirements. To be effective in this new environment,...

    • Downloads: 269
  • For Infrastructure & Operations Professionals

    Report:To Get Applications To The Cloud, Blend Strategic Rightsourcing With Multisourcing

    Processes: The Cloud Computing Playbook

    Cloud services are rapidly growing in the enterprise. While these services offer flexible new options to CIOs and other business and technology leaders, they also pose new challenges to sourcing and...

    • Downloads: 344
  • For Enterprise Architecture Professionals

    Report:The Gulf Cooperative Council's Big Data Opportunity

    How The GCC Can Use Big Data To Be More Competitive

    The Middle East is a new frontier for business innovation. In particular, the possibilities for using big data and advanced analytics to improve regional outcomes are enormous — and the region...

    • Downloads: 64
  • For CIO Professionals

    Report:Bring-Your-Own-Thing Enables The Digital Business

    Navigating Internet-Of-Things Business Models — A CIO Perspective

    Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides...

    • Downloads: 490
  • For Infrastructure & Operations Professionals

    Report:Adoption Profile: Private Cloud In Asia Pacific, Q2 2015

    Private Cloud Is Suffering Growing Pains — But It's Still Growth

    Infrastructure and operations (I&O) executives and their teams across Asia Pacific (AP) and around the world consult with Forrester to get advice about private cloud adoption so they can better plan...

    • Downloads: 113