Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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322 results in Reports

  • Business Technographics
  • Tech Sector Economics
  • For Infrastructure & Operations Professionals

    Report:Lessons Learned From Chinese Airlines' Customer Engagement Strategies

    I&O Professionals In China Are Adapting To The Age Of The Customer

    Chinese business leaders are recognizing that the market landscape is changing; demanding customers have driven customer acquisition, retention, and service to the top of their business priority hit...

    • Downloads: 156
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: On-Premises Unified Communications And Collaboration, Q2 2014

    The 11 Providers That Matter Most And How They Stack Up

    In Forrester's 29-criteria evaluation of enterprise on-premises unified communications and collaboration (UC&C) solutions vendors, we identified the 11 most significant providers — Aastra...

    • Downloads: 751
  • For Enterprise Architecture Professionals

    Report:Predictions 2015: The Data Economy Goes Mainstream

    CIOs Will Race To Unlock Marketable Data Insights

    The data economy — the market system of buyers and sellers exchanging data to create insights and value — will dramatically expand in 2015. New data sources and new data analytics tools...

    • Downloads: 340
  • For Security & Risk Professionals

    Report:Endpoint Security Trends, Q2 2013 To Q4 2014

    New Disruptors For Endpoint Security Through 2014

    Every year, Forrester conducts a number of global surveys of IT security decision-makers and information workers from a wide range of organization industries and sizes. In this report, we present the...

    • Downloads: 570
  • For Enterprise Architecture Professionals

    Report:The Four Things Data Scientists Wish You Knew

    Get The Most Out Of Your Data Science Investments

    In a business environment increasingly characterized by the imperative to use deeper insights to engage customers and outpace competitors, data science is a hot topic. But data science is very...

    • Downloads: 337
  • For Security & Risk Professionals

    Report:Measure Information Security Effectiveness — Information Security Economics 103

    Analyze Where You Spend Your Money Using The Three R's: Readiness, Response, And Recovery

    This is the third in a series of reports providing new methods and guidance for the financial management of information security. For many companies, security spending and budgeting is a restatement...

    • Downloads: 378
  • For Security & Risk Professionals

    Report:The 2016 State Of Endpoint Security Adoption

    Investments In Advanced Endpoint Controls Are Poised To Accelerate Over The Coming Year

    Every year, Forrester surveys thousands of security decision-makers and information workers globally from a wide range of industries and organization sizes. This report presents the most relevant...

    • Downloads: 112
  • For Security & Risk Professionals

    Report:Benchmark The Performance Of Your GRC Program

    Benchmarks: The Governance, Risk, And Compliance Playbook

    All companies have capabilities to comply with regulations and manage risks in order to meet objectives, but as their global footprint gets larger and more complex, they need more mature governance,...

    • Downloads: 520
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Customer Service Solutions For Small And Midsize Teams, Q2 2014

    Due Diligence Required: These Vendors Are Great At Supporting Small And Midsize Teams

    In Forrester's 84-criteria evaluation of customer service vendors for enterprise organizations, we identified the 11 most significant solution providers — Astute Solutions, eGain, Kana...

    • Downloads: 531
  • For Application Development & Delivery Professionals

    Report:Brief: Data Visualization Unlocks The Value Of Business Insights

    Have you ever wondered what's behind the age-old saying that a picture is worth a thousand words? How does that translate in practice into the world of data visualization? While there are many...

    • Downloads: 126
  • For Infrastructure & Operations Professionals

    Report:I&O Leaders: Engage Employees For Successful Tablet And Mobile App Adoption In 2013

    Forrester data continues to show employee demand for business ready smartphones, tablets, and mobile applications. This presentation walks you through our data and provides insight into how your...

    • Downloads: 41
  • For Infrastructure & Operations Professionals

    Report:Market Overview: Use Project Services To Accelerate Infrastructure Transformation

    In the face of unprecedented and escalating demands on information technology brought on by the age of the customer, infrastructure and operations (I&O) professionals are being forced to rapidly...

    • Downloads: 191
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 840
  • For Security & Risk Professionals

    Report:Market Overview: Customer Identity And Access Management (CIAM) Solutions

    S&R Pros Should Dump Home-Grown Approaches For Managing Customer Identities

    Business leaders entrust their security teams to protect customers' privacy and shield them from fraud and other malicious activities. To do this, security and risk (S&R) professionals must implement...

    • Downloads: 416
  • For Infrastructure & Operations Professionals

    Report:The Forrester Wave™: North American ITSM Implementation Services Providers, Q2 2014

    Thirteen Big And Small Vendors Vie For Top Distinctions

    Pressure to deliver services faster and better isn't new for service management. However, in the age of the customer, where technology delivers value to external customers and the internal customers...

    • Downloads: 416
  • For Enterprise Architecture Professionals

    Report:What You Need To Go From Data-Rich To Insights-Driven

    Becoming Customer-Obsessed Requires People, Process, Technology, And Data Changes

    Forrester's research shows a strong correlation between higher rates of revenue growth and two factors: a better customer experience and a concerted effort to be insights-driven. Coincidence? Hardly....

    • Downloads: 189
  • For Enterprise Architecture Professionals

    Report:Manage Your Customer Content In The Salesforce Context

    Enterprise Content Management Adds Value When Documents Drive Deals

    Salesforce has become a dominant platform for customer-facing sales and service professionals, as well as the marketing, operations, and technical teams that support them. Active users spend much of...

    • Downloads: 231
  • For Security & Risk Professionals

    Report:Market Overview: Data Loss Prevention

    DLP Suite Adoption Holds Steady As DLP Becomes A Feature And Managed Services Offer An Attractive Option

    Policies to control data use and movement require enforcement mechanisms. Data loss prevention (DLP) capabilities give security and risk (S&R) professionals the means to enforce those policies and...

    • Downloads: 50
  • For Infrastructure & Operations Professionals

    Report:Horizon 2025: The Road To Technology Management

    Executive Overview: The I&O Transformation Playbook

    The right technology management strategy is clouded by budget considerations, resistance to change, and the very pace at which different business types relate to their customers. The infrastructure...

    • Downloads: 402
  • For Security & Risk Professionals

    Report:TechRadar™: Data Security, Q2 2014

    Tools To Define, Dissect, And Defend Your Data

    We designed this report to help security and risk (S&R) leaders develop their road map of data security technologies using Forrester's TechRadar methodology. As data volumes explode, it is becoming a...

    • Downloads: 939
  • For CIO Professionals

    Report:Cobbling Tools Together To Manage Your BT Agenda

    Tools And Technology: The Business Technology Agenda Playbook

    As the chief tech exec — and the only exec with visibility into all of a firm's digital assets — CIOs must provide the crucial end-to-end perspective on these assets used for the BT agenda. To do...

    • Downloads: 164
  • For CIO Professionals

    Report:Hardware Trends 2013: Data-Intensive Firms Lead Adoption Of Next-Generation Computing

    We drew on our recent survey of 2,330 IT decision-makers regarding hardware adoption and priorities, learning among other things that the average enterprise in our sample is managing almost 50% more...

    • Downloads: 335
  • For CIO Professionals

    Report:Next-Generation Services Offer A New Path To Digital Transformation

    Digital Transformation Needs Analytics-Empowered, Business-Driven Service Providers

    CIOs understand the urgency of ramping up their business technology (BT) capabilities — including systems of engagement — to help the business win, serve, and retain customers....

    • Downloads: 527
  • For Infrastructure & Operations Professionals

    Report:The Internet Of Things Heat Map, 2016

    Where IoT Will Have The Biggest Impact On Digital Business

    Internet of Things (IoT)-enabled applications are poised to revolutionize digital customer experience and enhance digital operational excellence — but where will they apply at your company? Some key...

    • Downloads: 1037
  • For CIO Professionals

    Report:BYOD In Government: There Is A Time And Place

    CIOs Must Guide BYOD Policies For Selected Use Cases

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 130