Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.


Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

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    • For CMO Professionals

      Blog:Going Green, Embracing the Groundswell, etc, First Take

      Emily calls it going corporate. Jeremiah calls it a mash-up. Irregahdless, as I think they say in Southie, what it means is putting together the two best teams in social media-marketing-computing...

      • For CMO Professionals

        Blog:Evaluating your media agency

        One of my colleagues will soon be launching a "Wave" for media agencies.  For those of you who may not know, a Forrester Wave is an analysis and evaluation of a particular market.  A...

        • For Infrastructure & Operations Professionals

          Blog:Cloud computing and highly secure data DO mix

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          • Charts & Figures:Asian MSSP BPO Services

          • For CMO Professionals

            Blog:What Needs to be Covered at the Olympics

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            • For Security & Risk Professionals

              Blog:Announcing The Social Risk & Compliance (SRC) Solutions Wave

              Today we published a new Forrester Wave: Social Risk & Compliance (SRC) Solutions, Q2 2014. This report evaluates 10 vendors emerging to help organizations enable companywide use of social media...

              • For Security & Risk Professionals

                Charts & Figures:Asian MSSP BPO Services

              • Blog:The Social CEO Part Two: CEOs Aren't Social For Good Reasons

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                • For CMO Professionals

                  Blog:Not *That* Big a Fan....

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                  • For Security & Risk Professionals

                    Blog:If Everything Is Threat Intelligence, Then Nothing Is Threat Intelligence

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                    • For CMO Professionals

                      Blog:What th-? Part II

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                      • For B2C Marketing Professionals

                        Report:Context In Email Marketing Pays Off

                        Performance Management: The Email Marketing Playbook

                        In the vision report of our email marketing playbook, Forrester asserts that marketers should add contextual insights to their email programs. That obviously comes at a cost. In this report, which...

                        • Downloads: 177
                      • For B2B Marketing Professionals

                        Blog:Three Key Ways To Embrace Your Big Data Destiny

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                        • For Security & Risk Professionals

                          Charts & Figures:Asian MSSP ITO Services

                        • Blog:HP's Acquisition Of Palm: InfoWorld Should Read Its Own Articles

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                          • For B2C Marketing Professionals

                            Blog:What Is A Boomerang?

                              No, I’m not Australian . . . at Forrester, "boomerangs" are analysts that, after leaving the research team for a stint in the "real world,"  have decided to re-join. Clients and...

                            • For CMO Professionals

                              Blog:Would You Like Fries with Your News?

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                              • For Infrastructure & Operations Professionals

                                Blog:Indian Organizations Embrace Mobile Applications For Employee Enablement, But Must Also Target External Customers

                                From June to August 2013, Forrester invited large and medium-size organizations in India to share details about their live enterprise mobility applications. Our objective was to understand how Indian...

                                • For CMO Professionals

                                  Blog:What th-?

                                  Potter fans are not amused. The sixth Harry Potter film, Harry Potter and the Half-Blood Prince, originally scheduled for a November 21 release, has now been moved to July 17, 2009 in the US and...

                                  • For Customer Insights Professionals

                                    Report:Brief: Applying Customer Insight To Your Digital Strategy

                                    Top Lessons Learned From Early Adopters In Asia Pacific

                                    To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing...

                                    • Downloads: 246
                                  • For Enterprise Architecture Professionals

                                    Charts & Figures:Rationalization Of ECM Systems Is An Unfulfilled Desire

                                    Benchmarks: The Content Management Playbook

                                  • For Infrastructure & Operations Professionals

                                    Report:Global Cloud Providers Need The Right Strategy To Enter The Public Cloud Market In China

                                    Securing The Right Partnership Model Will Be Critical To Success

                                    China's public cloud market is expecting strong growth until 2020. However, the combination of opaque Chinese government policies, unique business culture, and rapidly evolving perceptions of cloud...

                                    • Downloads: 485
                                  • Blog:What Does "Heartbleed" Mean To Consumers?

                                    With Kristopher Arcand When news about the Heartbleed bug captured worldwide attention last month, consumers learned that their personal information, initially thought to be secure, had in fact...

                                    • For Security & Risk Professionals

                                      Charts & Figures:Asian SOC Locations And Language Support

                                    • For CIO Professionals

                                      Blog:Not Many Palms In Emerging Markets

                                      Michele Pelino’s recent blog, “HP’s Acquisition Of Palm Is Not A Match Made In Heaven,” concludes as the title suggests that the success of the acquisition remains a...

                                      • For Application Development & Delivery Professionals

                                        Blog:Java Is A Dead-End For Enterprise App Development

                                        Before Java was invented, one of the key industry trends was to increase the productivity of both developers and end users. For example, fourth-generation programming languages (4GL) such as...