Ted Schadler

Vice President, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Ted serves Application Development & Delivery Professionals. He has 27 years of experience in the technology industry, focusing on the effects of disruptive technologies on people and on businesses. His current research agenda analyzes the expanding role of content and content delivery in a mobile-first, digital-always world, including the effects on web content management and digital experience delivery platforms.

Ted is the coauthor of The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment (Groundswell Press, June 2014). Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?

Ted is also the coauthor of Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Review Press, September 2010). Social, mobile, video, and cloud Internet services give consumers and business customers more information power than ever before. To win customer trust, companies must empower their employees to directly engage with customers using these same technologies.

Previous Work Experience

Previously, Ted analyzed the consumerization of IT and its impact on a mobile-first workforce, the future of file services in a mobile-first, cloud-enabled world, mobile collaboration tools, workforce technology adoption and use, and the rise of cognitive computing. In 2009, Ted launched Forrester's Workforce Technology Assessment, the industry's first benchmark survey of workforce technology adoption. This quantitative approach helps professionals and the teams they work with have a fact-based conversation about employees' technology adoption.

Prior to joining Forrester in April 1997, Ted was a cofounder of Phios, an MIT spinoff. Before that, Ted worked for eight years as CTO and director of engineering for a software company serving the healthcare industry. Early in his career, Ted was a singer and bass player for Crash Davenport, a successful Maryland-based rock-and-roll band.

Education

Ted has a master's degree in management from the MIT Sloan School of Management. He also holds an M.S. in computer science from the University of Maryland and a B.A. with honors in physics from Swarthmore College.

Ted Schadler's Research

  • For Application Development & Delivery Professionals

    Report: Take Two Technology Roads To Digital Experience Success

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to plan your technology road map. You must pursue two paths simult...

    • Downloads: 63
  • For Application Development & Delivery Professionals

    Report: The Business Impact Of Digital Experience Technology Is Profitable Growth

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, asse...

    • Downloads: 116
  • For Application Development & Delivery Professionals

    Report: Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    As firms like Rewe Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

    • Downloads: 226
  • For Application Development & Delivery Professionals

    Report: Digital Insights Will Power Great Digital Experiences

    Companies must personalize digital experiences using all available insights — not just clickstream and thinly defined profiles. New technologies are coming online — including predict...

    • Downloads: 210
  • For Customer Insights Professionals

    Report: Master Your Customers' Mobile Pathways

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until no...

    • Downloads: 231
  • For CIOs

    Report: Mobile Is The New Face Of Engagement

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SA...

    • Downloads: 4175
  • For B2C Marketing Professionals

    Report: The State Of Consumers And Technology: Benchmark 2008

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology atti...

    • Downloads: 3208
  • For Enterprise Architecture Professionals

    Report: Lean: The New Business Technology Imperative

    Everyone wants to be lean these days, whether when stepping off a scale in the morning or reviewing the cost of running a successful business. But just how do you define "Lean" — especiall...

    • Downloads: 4570
  • For CIOs

    Report: Should Your Email Live In The Cloud? A Comparative Cost Analysis

    When Google launched Google Apps Premier Edition for $50 per user per year, it raised the question, "How much should we be paying for email?" But it's not just this eye-popping price that should...

    • Downloads: 3369
  • For CIOs

    Report: The Forrester Wave™: Mobile Collaboration, Q3 2011

    Mobile collaboration means putting collaboration workloads onto all-important smartphones and tablets, then delivering a great user experience anywhere, anytime, on any device. This is a high ba...

    • Downloads: 2573
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