Thomas   Husson

Thomas Husson

Vice President, Principal Analyst Serving CMO Professionals

Thomas is a vice president and principal analyst serving chief marketing officers. Thomas focuses on technology innovations within marketing and their impact on strategies, such as the disruptive role of technology in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the role of mobile devices, including wearables and connected objects, in shaping consumer attitudes and behaviors.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson

Vice President, Principal Analyst Serving CMO Professionals

Thomas is a vice president and principal analyst serving chief marketing officers. Thomas focuses on technology innovations within marketing and their impact on strategies, such as the disruptive role of technology in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the role of mobile devices, including wearables and connected objects, in shaping consumer attitudes and behaviors.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and he is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The New Mobile Mind Shift Index: Global

    Use The Mobile Mind Shift Index To Guide Your Local Strategy

    December 21, 2018 Anjali Lai, Julie A. Ask, Thomas Husson

    In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services to build for whom. Finally, it helps digital leaders understand the role of mobile within their overall portfolio of digital experiences.

  • For CMO Professionals

    REPORT: Predictions 2019: CMO

    Branding Brings Oomph To Differentiate CX

    November 5, 2018 Keith Johnston, Thomas Husson, Jay Pattisall, James L. McQuivey, Shar VanBoskirk, Dipanjan Chatterjee

    Marketing needs a boost of energy, but it won't come from purely provocative ads or some cool new technology. In the age of the customer, the best source of energy for a brand is the customer. As organizations continue their transformations toward more customer-obsessed practices, 2019 will be the year when CMOs prioritize strategies that ignite and harness their customers' energy to reinvigorate marketing.

  • For CMO Professionals

    REPORT: Join The Conversation To Build Customer Relationships

    Turn Voice And Language Innovation Into A Conversational Strategy

    October 15, 2018Thomas Husson

    After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.

  • For CMO Professionals

    REPORT: Artificial Intelligence Will Spark A Real Marketing Renaissance

    CMOs Have A New Partner On The Horizon

    August 3, 2018Thomas Husson

    Artificial intelligence (AI) is set to disrupt functions in just about every industry. But will it really shape a new mode of operating for marketers — and if so, how? This report helps CMOs navigate what AI means for them and anticipate its impact on brand strategies over the next three to five years.

  • For Application Development & Delivery Professionals

    REPORT: Digital Experience Agencies, Europe, Q3 2018

    Forrester's Overview Of 36 Digital Experience Agencies In Europe

    July 30, 2018Thomas Husson

    You can use digital experience agencies to design, build, and manage digital customer experiences. But to access these benefits, you'll first have to select from a diverse set of partners — agencies that vary by size, functionality, geography, and vertical market focus. Application development and delivery professionals (AD&D) should use this report to understand the value they can expect from a digital experience agency and select agencies based on approach and capability.

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