Thomas Husson

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson's Research

  • For Marketing Leadership Professionals

    Report: The Future Of Mobile Wallets Lies Beyond Payments

    Despite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as win...

    • Downloads: 296
  • For Marketing Leadership Professionals

    Report: 2015 Mobile App Marketing Trends

    With more than 80% of consumers spending mobile time on apps, brands will continue to place their bets on their own apps to successfully engage with consumers. It's an app world, after all! This...

    • Downloads: 306
  • For Marketing Leadership Professionals

    Report: Organize For Mobile Marketing Success

    Marketing teams are expanding their use of mobile across functional, geographic, and brand boundaries, and the mobile vendor ecosystem is still fragmented and increasingly convoluted. The result...

    • Downloads: 536
  • For Marketing Leadership Professionals

    Report: The New Mobile Mind Shift Index: Global

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then ...

    • Downloads: 43
  • For Marketing Leadership Professionals

    Report: Predictions 2015: Most Brands Will Underinvest In Mobile

    In 2015, marketing leaders who have embraced the mobile mind shift will accelerate spending to create an insurmountable gap between themselves — the industry leaders — and the laggar...

    • Downloads: 423
  • For Marketing Leadership Professionals

    Report: 2011 Mobile Trends

    For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms,...

    • Downloads: 6109
  • For Marketing Leadership Professionals

    Report: 2010 Mobile Trends

    2010 will be a key transition year at the start of the mobile decade — not only will we start moving toward more mainstream mobile services audiences but a strategic shift will also take p...

    • Downloads: 5132
  • For eBusiness & Channel Strategy Professionals

    Report: 2012 Mobile Trends For eBusiness Professionals

    Talk of "the year of mobile" is not only passé but also irrelevant. The disruptive forces of mobile arrived more than two years ago and will fundamentally change businesses in the decades t...

    • Downloads: 2674
  • For Marketing Leadership Professionals

    Report: Western European Mobile Forecast, 2009 To 2014

    As mobile phones are now ubiquitous across Western Europe, the industry's attention has turned to the mobile Internet arena. Despite the recession, mobile Internet adoption will continue to grow...

    • Downloads: 2178
  • For Marketing Leadership Professionals

    Report: Mobile Payments Enter A Disruptive Phase

    The pace of innovation in mobile payments is accelerating. 2011 is finally the year when Near Field Communication (NFC) will reach the hands of millions of consumers, while initiatives in the di...

    • Downloads: 2690
View all of Thomas Husson's Research

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