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Thomas   Husson

Thomas Husson

Vice President, Principal Analyst Serving B2C Marketing Professionals

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas' research focuses on the integration of mobile and the internet of things into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the impact of mobile devices and emerging technologies, including wearables and connected objects, on consumer attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile internet and applications, mobile commerce, and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has nearly 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson

Vice President, Principal Analyst Serving B2C Marketing Professionals

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas' research focuses on the integration of mobile and the internet of things into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the impact of mobile devices and emerging technologies, including wearables and connected objects, on consumer attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile internet and applications, mobile commerce, and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has nearly 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Mobile-First Is Not Enough

    Benchmark Your Mobile Marketing Approach

    October 10, 2017Thomas Husson

    Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn't truly put mobile at the heart of the customer experience and business transformation. This report helps marketers evaluate their mobile maturity by benchmarking their approaches against those of their peers. It also suggests ways to advance through the stages of mobile maturity.

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

  • For B2C Marketing Professionals

    REPORT: Close The Global Digital Marketing Gap

    Why And How Global Marketers Must Localize Their Digital Marketing Approach

    September 6, 2017Thomas Husson

    Global marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing strategies. This report helps B2C marketers at global brands evolve their digital marketing maturity for an increasingly demanding and fragmented global consumer.

  • For B2C Marketing Professionals

    REPORT: The State Of Mobile Marketer Tactics 2017

    May 4, 2017Thomas Husson

    Marketers can leverage many different mobile tactics from native apps to beacons to engage consumers. But doing it all is neither necessary nor recommended. When attempting to prioritize, marketers often lack an understanding of how extensively their peers are adopting various tactics and therefore which ones are table stakes. Use this report to benchmark your mobile toolkit against the mobile tactics and technologies your B2C marketer peers use and are planning to use in the next 12 months.

  • For B2C Marketing Professionals

    REPORT: 2017 Mobile And Technology Priorities For Marketers

    Navigate The Hype On Intelligent Agents, Bots, Virtual Reality, And Other Emerging Technologies That Connect Consumers And Brands

    March 21, 2017Thomas Husson, Jennifer Wise

    Hype at this year's Consumer Electronics Show (CES) in Las Vegas expanded well beyond mobile. Industry buzz is escalating around new technologies such as virtual reality, augmented reality, intelligent agents, bots, artificial intelligence, robotics, and the internet of things (IoT). The result is a confusing landscape that threatens to distract B2C marketers from foundational mobile investments. Read this report to understand how to prioritize mobile in light of these emerging trends in 2017 and beyond.

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