Thomas   Husson

Thomas Husson

Vice President, Principal Analyst Serving B2C Marketing Professionals

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas' research focuses on the integration of mobile and the internet of things into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the impact of mobile devices and emerging technologies, including wearables and connected objects, on consumer attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile internet and applications, mobile commerce, and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has nearly 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson

Vice President, Principal Analyst Serving B2C Marketing Professionals

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas' research focuses on the integration of mobile and the internet of things into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; new conversational interfaces, such as messaging apps, bots, and intelligent agents; and the impact of mobile devices and emerging technologies, including wearables and connected objects, on consumer attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile internet and applications, mobile commerce, and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, DMEXCO, and WebSummit, and is regularly quoted in leading media outlets, such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has nearly 20 years of experience in the digital and mobile space. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

Thomas Husson's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It

    November 13, 2017Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its devices and its developer kits with built-in AR potential. The result: AR will offer more opportunities than virtual reality (VR) for marketers in the next three years. This report reviews the state of the AR market and shares best practices on how to approach the technology as a marketer.

  • For CIO Professionals

    REPORT: Predictions 2018: IoT Moves From Experimentation To Business Scale

    November 9, 2017 Michele Pelino, Jeffrey S. Hammond, Charlie Dai, Paul Miller, Jennifer Belissent, Ph.D., Julie A. Ask, Nigel Fenwick, Frank E. Gillett, Thomas Husson, Merritt Maxim

    Business stakeholders and CIOs across all vertical markets are planning and deploying IoT solutions to bridge the physical and digital worlds of their organizations to create new opportunities for growth. This report shares Forrester's 2018 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    November 8, 2017 Julie A. Ask, Jeffrey S. Hammond, Thomas Husson, Michael Facemire

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. This report outlines the mobile trends that development teams and digital business leaders should look for in 2018.

  • For B2C Marketing Professionals

    REPORT: Mobile-First Is Not Enough

    Benchmark Your Mobile Marketing Approach

    October 10, 2017Thomas Husson

    Over the past few years, "mobile first" has become the new marketing imperative. However, few B2C marketers are good at executing this concept. More importantly, focusing solely on mobile-first doesn't truly put mobile at the heart of the customer experience and business transformation. This report helps marketers evaluate their mobile maturity by benchmarking their approaches against those of their peers. It also suggests ways to advance through the stages of mobile maturity.

  • For B2C Marketing Professionals

    REPORT: Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11

    September 22, 2017Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple sets the course for the evolving role of smartphones in the coming decade. This report highlights how B2C marketers should take advantage of the Apple ecosystem to prepare for next-generation experiences.

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