Thomas Husson

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.

Education

Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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13 results in Reports

  • Thomas Husson
  • Customer Experience Management
  • Consumer Technographics
  • For Marketing Leadership Professionals

    Report:The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

    • Downloads: 49
  • For Marketing Leadership Professionals

    Report:The State Of Mobile Technology For Marketers, 2014

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

    • Downloads: 1137
  • For Marketing Leadership Professionals

    Report:Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

    • Downloads: 216
  • For Marketing Leadership Professionals

    Report:Messaging Apps: Mobile Becomes The New Face Of Social

    Messaging Apps Will Force Digital Platforms To Evolve

    You've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...

    • Downloads: 378
  • For Marketing Leadership Professionals

    Report:Gambling: Bet On Mobile Products And Services

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

    • Downloads: 635
  • For Marketing Leadership Professionals

    Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

    Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

    • Downloads: 1375
  • For Marketing Leadership Professionals

    Report:Western European Mobile Games Forecast, 2010 To 2015

    The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

    The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

    • Downloads: 836
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Commerce In Europe

    Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

    European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

    • Downloads: 1031
  • For Marketing Leadership Professionals

    Report:How Public Authorities Can Make The Most Of Mobile Services

    Brands and companies are not the only ones that should tap into mobile opportunities. Public authorities can use mobile to improve the quality of life of their citizens and to develop their region's...

    • Downloads: 648
  • For Marketing Leadership Professionals

    Report:Travel Firms' Initial European Mobile Strategies Should Focus On Convenient Services

    Travel is inherently mobile. Now that the promise of location-enhanced services is beginning to be fulfilled on mobile phones, travelers are starting to use their devices as personal travel...

    • Downloads: 685
  • For Marketing Leadership Professionals

    Report:Why Mobile Could Reinvent Social Computing

    A Glimpse Into The European Mobile Social Web Landscape

    Mobile social activity is more than just accessing social networking sites while on the go. Mobile phones have the potential to become the hub of Social Computing activities and to be more than just...

    • Downloads: 1537
  • For Marketing Leadership Professionals

    Report:The Future Of Location-Based Services: Four Service Categories Will Emerge

    Location is at the very heart of the mobile value proposition. Thirty percent of European online consumers with mobile phones are interested in using mobile GPS/navigation services, while 52% of...

    • Downloads: 1500
  • For Marketing Leadership Professionals

    Report:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

    The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Open mobile Internet browsing and the distribution of widgets and applications via...

    • Downloads: 1958