Thomas Husson

Vice President, Principal Analyst serving B2C Marketing PROFESSIONALS

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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122 results in Blogs

  • Thomas Husson
  • For B2C Marketing Professionals

    Blog:The AppGratis Controversy And The Mobile App Discovery & Promotion

    AppGratis is a French app promotion and discovery platform startup that was recently ejected from the App Store on the grounds that it violated Apple’s developer T&Cs. Back in September 2012,...

    • For B2C Marketing Professionals

      Blog:Liberty, equality and mobility

      I find it quite amazing to see the societal impact of mobile phones.  They have changed the way we communicate and live. There is a drastic change in the way children and parents communicate,...

      • For B2C Marketing Professionals

        Blog:Invest In Analytics To Meet Your Mobile Objectives

        A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...

        • For B2C Marketing Professionals

          Blog:The End Of "All-You-Can-Eat" Mobile Data Plans?

          Following AT&T's decision in the US ten days ago (see my colleague Charles Golvin's take here), there's a hot debate as to whether European operators will follow suite and stop...

          • For B2C Marketing Professionals

            Blog:Beyond Push Notifications: Mobile As The New Holy Grail Of One-To-One Marketing?

            Push notifications make the most of mobile marketing’s unique attributes: intimacy, immediacy, and context. When consumers opt in to receive push notifications, it means they trust you to the...

            • For B2C Marketing Professionals

              Blog:Orange France loses iPhone exclusivity

              The French Competition Council - the Conseil de la concurrence - ordered yesterday that Orange's iPhone exclusivity be immediately suspended, with the result that any French carrier (SFR and Orange)...

              • For B2C Marketing Professionals

                Blog:What To Learn From The Japanese Mobile-Centric Market

                Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

                • For B2C Marketing Professionals

                  Blog:Messaging Apps Are Thriving In The Age of The Customer

                  By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

                  • For Customer Experience Professionals

                    Blog:Back From My Pilgrimage To Mobile’s Mecca

                    Once again, I spent a couple of days in Barcelona at Mobile World Congress (MWC).  With 60,000 visitors (10,000 more than last year) — including an amazing 12,000 developers (!), 3,000...

                    • For B2C Marketing Professionals

                      Blog:Prepare For The Second Wave Of Apps

                        In July 2012, app stores — first popularized by Apple — will be four years old. There is still a lot of room to improve the discoverability and sharing of apps. For example,...

                      • For B2C Marketing Professionals

                        Blog:What role will mobile play in the future of social networks?

                        I published my first report on mobile social networks 2 years ago (see here) at a time when Facebook audience was "only" around 50 million unique monthly visitors. At that time MySpace was a paid-for...

                        • For B2C Marketing Professionals

                          Blog:Vodafone & Wayfinder

                          Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is: - Wayfinder like other software vendors really pioneered the...

                          • For B2C Marketing Professionals

                            Blog:The State Of Mobile Commerce In Europe

                            I booked my first hotel night via a mobile device a year ago. I didn’t even think about the fact that it would be considered an “mCommerce” transaction, as I simply booked it...

                            • For B2C Marketing Professionals

                              Blog:LeWeb: The Next 10 Years

                              What do all of these players have in common? Most of them are US startups initially backed by venture capital (VC). Some of them are now worth more than $1 billion; others are planning for an IPO;...

                              • For B2C Marketing Professionals

                                Blog:Five Myths About Mobile Apps

                                Time spent on mobile is skyrocketing. Since about 80% of that time is spent on apps, many marketing leaders have quickly jumped to the conclusion that the only way to reach and engage their customers...

                                • For B2C Marketing Professionals

                                  Blog:Innovation by Orange

                                  Many recent innovations in the mobile space are led by new entrants such as Apple or Google. However, let's be fair with telcos. They invest significant amounts of money in R&D and have very...

                                  • For B2C Marketing Professionals

                                    Blog:The State Of Mobile Technology For Marketers

                                    Marketers are in love with the latest mobile “shiny object” – and with technology acronyms – NFC, AR, LTE, BLE, RWD, QR. What’s more, hype questions abound: Will beacons...

                                    • For B2C Marketing Professionals

                                      Blog:What To Expect From Berlin's IFA And From Apple's Upcoming Announcements

                                      Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display? What about the new Samsung Galaxy Note 4, to be announced at Unpacked on September 3? And will the new...

                                      • For B2C Marketing Professionals

                                        Blog:The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies

                                        [Posted by Thomas Husson] The success of Apple's iPhone has acted as a marketing catalyst and showcased the potential of the mobile platform. Leading brands such as l'Oréal, Audi, Kraft,...

                                        • For B2C Marketing Professionals

                                          Blog:Mobile gaming $

                                          Following the publication of this article in Moconews, I had a call with Greg Ballard, CEO of mobile gaming company GLU. Glu is adamant that despite a smaller size than EA Mobile or Gameloft, the...

                                          • For B2C Marketing Professionals

                                            Blog:Predictions 2014: Mobile Trends For Marketers

                                            My colleague Julie Ask and I revisited our predictions for 2013's mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone:...

                                            • For B2C Marketing Professionals

                                              Blog:What's The Future Of Application Stores?

                                              At the beginning of this year, we stated that application stores would continue to flourish, but none would replicate Apple's success in 2010. So far, it has been quite easy not to be...

                                              • For B2C Marketing Professionals

                                                Blog:Apple's iOS 6 Will Open Up New Product Experiences

                                                My colleague Ted Schadler, who attended Apple's worldwide developer conference 2012 this morning in San Francisco, has nicely summarized Apple's Tour De Force and What It Means For...

                                                • For B2C Marketing Professionals

                                                  Blog:Help Us Benchmark "Mobile Maturity" — Take Part In Our Survey And Get A Free Executive Summary

                                                  Like my colleagues who serve Interactive Marketing professionals and are working on a study to benchmark social media maturity in organizations, we’re also conducting a new research project to...

                                                  • For B2C Marketing Professionals

                                                    Blog:How Mature Is Your Mobile Strategy?

                                                    How Mature Is Your Mobile Strategy? To help consumer product strategists and executives answer this question and benchmark their mobile consumer strategy, Forrester fielded a Global Mobile Maturity...