Thomas Husson

Vice President, Principal Analyst serving B2C Marketing PROFESSIONALS

Thomas is a vice president and principal analyst serving B2C Marketing Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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126 results in Blogs

  • Thomas Husson
  • For B2C Marketing Professionals

    Blog:Mobile Location Becomes Invisible

    Maps and navigation are not yet mainstream, but they are more useful as product features anyway. This means that location is no longer a service like maps or navigation but is increasingly an enabler...

    • For B2C Marketing Professionals

      Blog:Product Strategists Should See NFC As Much More Than Contactless Payments

      A year ago, Forrester stated that 2011 would — finally — be the year that Near Field Communications (NFC) began to matter. We predicted that dozens of millions of NFC devices would ship...

      • For B2C Marketing Professionals

        Blog:Best Practices: How To Implement A Mobile Product And Service Road Map

        Too many firms are investing in mobile technologies without a road map. Most companies are investing in a wide range of mobile technologies, but only 40% of companies that Forrester interviewed have...

        • For B2C Marketing Professionals

          Blog:Beacon Marketing: Be Wary Of The Hype

          Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

          • For B2C Marketing Professionals

            Blog:Mobile Augmented Reality: Beyond The Hype, A Glimpse Into The Mobile Future

            Is mobile AR overhyped? Yes. First of all, the technology is not new at all. It is simply moving from PC and industrial environments to a marketing and mobile context. Let’s face the reality:...

            • For B2C Marketing Professionals

              Blog:Are Nokia's Ovi Services Gaining Momentum?

              Because of poor execution in 2009, the industry consensus — particularly in the US, where Nokia has a small footprint — was that Nokia was not in a position to catch up with the Apple App...

              • For B2C Marketing Professionals

                Blog:The Future Of Mobile Is User Context

                I have had the opportunity to contribute to a brand-new piece of research led by my colleague Julie A. Ask, vice president and principal analyst at Forrester. We both believe mobile has the potential...

                • For B2C Marketing Professionals

                  Blog:2013 Mobile Trends For Marketers

                  In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013. The trends...

                  • For B2C Marketing Professionals

                    Blog:With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing

                    My colleague Ted Schadler explained here how Apple's iOS 8 focuses on developers building new mobile moments. Once again, Apple increases the value of its ecosystem and will create more...

                    • For B2C Marketing Professionals

                      Blog:How Mature Is Your Mobile Strategy?

                      How Mature Is Your Mobile Strategy? To help consumer product strategists and executives answer this question and benchmark their mobile consumer strategy, Forrester fielded a Global Mobile Maturity...

                      • For B2C Marketing Professionals

                        Blog:What To Expect From Berlin's IFA And From Apple's Upcoming Announcements

                        Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display? What about the new Samsung Galaxy Note 4, to be announced at Unpacked on September 3? And will the new...

                        • For B2C Marketing Professionals

                          Blog:Mobile Travel in Europe

                          ACCOR, the global hotel chain, just launched an iPhone application.  This  is just one of the many examples of travel brands leveraging the mobile momentum. Airline companies have always...

                          • For B2C Marketing Professionals

                            Blog:Prepare For The Second Wave Of Apps

                              In July 2012, app stores — first popularized by Apple — will be four years old. There is still a lot of room to improve the discoverability and sharing of apps. For example,...

                            • For B2C Marketing Professionals

                              Blog:Global Mobile Awards 2009: and the winner is...

                              [Posted by Thomas Husson] UnfortunateIy winners' names will only be announced at the Mobile World Congress Gala Dinner Awards night on Tuesday 17th February 2009, at the National Palace in...

                              • For B2C Marketing Professionals

                                Blog:Mobile augmented reality

                                The pace of innovation is accelerating in the mobile space like never before and opening up new opportunities. Mobile has the potentiel to bridge the digital and the real worlds. Not a day...

                                • For B2C Marketing Professionals

                                  Blog:It Is Time To Differentiate Your Tablet Approach

                                  If you still believe that tablets are merely a fad or just a way to engage more affluent early adopters in their 30s or 40s, you need to change your mind — now.  According to our latest...

                                  • For B2C Marketing Professionals

                                    Blog:Mobile’s Untapped Value Is In Contextual Data

                                    As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely...

                                    • For B2C Marketing Professionals

                                      Blog:2010: A Review Of Another Year In Mobile

                                      A year ago, I tried to highlight what the key trends for 2010 would be. I wrote: “I’m not going to say that 2010 will be ‘the year of mobile’ or ‘the year of mobile...

                                      • For B2C Marketing Professionals

                                        Blog:Predictions 2014: Mobile Trends For Marketers

                                        My colleague Julie Ask and I revisited our predictions for 2013's mobile trends and found that all of them are still evolving and relevant in 2014. During 2014, we’ll pass a key milestone:...

                                        • For B2C Marketing Professionals

                                          Blog:Orange's approach to the new mobile ecosystem

                                          Earlier this year, I pointed out how Orange and operators were pursuing their innovation efforts in the context of new entrants (Apple, Google,...) shaking up the mobile value chain. The recent...

                                          • For B2C Marketing Professionals

                                            Blog:2010 mobile trends

                                            Having reviewed the 2009 trends, it’s now time to make some predictions for 2010! I’m not going to say that 2010 will be “the year of mobile” or “the year of mobile...

                                            • For B2C Marketing Professionals

                                              Blog:NFC: What Lies Beyond Contactless Payments

                                              Forrester estimates that close to 100 million Near Field Communication (NFC) devices will ship in 2012. As it finally moves past the chicken-or-egg stalemate of the past five years, contactless...

                                              • For B2C Marketing Professionals

                                                Blog:Build Trust Or Die

                                                Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends and relatives than marketing campaigns. That’s why it matters...

                                                • For B2C Marketing Professionals

                                                  Blog:Next-Generation Mobile Experiences

                                                    0in;line-height:16.8pt;background:white">Mobile phones and tablets are becoming the remote controls of our daily lives. Smartphones are the new digital hub for a growing percentage of...

                                                  • For B2C Marketing Professionals

                                                    Blog:Invest In Analytics To Meet Your Mobile Objectives

                                                    A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...