Thomas Husson

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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  • Thomas Husson
  • For Marketing Leadership Professionals

    Blog:Messaging Apps Are Thriving In The Age of The Customer

    By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

    • For Marketing Leadership Professionals

      Blog:LeWeb: The Next 10 Years

      What do all of these players have in common? Most of them are US startups initially backed by venture capital (VC). Some of them are now worth more than $1 billion; others are planning for an IPO;...

      • For Marketing Leadership Professionals

        Blog:The Future Of Application Stores

        Apple reinvented the distribution of products and services on mobile phones, opening up direct-to-consumer opportunities for nontelecom companies. The numbers look impressive — more than 5...

        • For Marketing Leadership Professionals

          Blog:Back From Italy

          I spent some time last week in Italy, where I regularly visit clients to discuss mobile opportunities. I always try to spend a few hours visiting operators' shops and getting hold of some...

          • For Marketing Leadership Professionals

            Blog:2013 Mobile Trends For Marketers

            In advance of Mobile World Congress, I revisited our 2012 mobile trends predictions with my colleague Julie Ask and we found that all of them are still evolving and relevant in 2013. The trends...

            • For Marketing Leadership Professionals

              Blog:Vodafone & Wayfinder

              Vodafone announced thisweek a recommended cash offer to acquire Wayfinder Systems AB. This is not a done deal yet but my first take is: - Wayfinder like other software vendors really pioneered the...

              • For Marketing Leadership Professionals

                Blog:The "magic blue circle"

                I recently came accross this quote in the Financial Times from the former Vodafone CEO on November 19, 2007: "The simple fact that we have the customer and billing relationship is a hugely powerful...

                • For Marketing Leadership Professionals

                  Blog:Quantifying mobile trends in Western Europe

                  At the end of this year, Forrester expects mobile Internet penetration to reach 17% in Western Europe — the same adoption rate for the PC Internet a decade ago. At that time, mobile phone...

                  • For Marketing Leadership Professionals

                    Blog:Nokia's Transformation Journey

                    I am attending Nokia World in London. For those of you not familiar with this event, that’s usually the conference where Nokia shares its vision and strategy, announces new products and...

                    • For Marketing Leadership Professionals

                      Blog:Thoughts About NFC, Contactless Services, And Nokia Lumia Devices

                      A couple of weeks ago, I stated that there was much more to Near Field Communications (NFC) than just contactless payments. The WIMA conference starting today in Monaco will showcase numerous use...

                      • For Marketing Leadership Professionals

                        Blog:2009 Mobile Trends

                        [Posted by Thomas Husson] Since this is my first post here, let me begin with an introduction: I’ve worked at JupiterResearch – now a division of Forrester – for four years in the Paris office -...

                        • For Marketing Leadership Professionals

                          Blog:Mobile augmented reality

                          The pace of innovation is accelerating in the mobile space like never before and opening up new opportunities. Mobile has the potentiel to bridge the digital and the real worlds. Not a day...

                          • For Marketing Leadership Professionals

                            Blog:The End Of "All-You-Can-Eat" Mobile Data Plans?

                            Following AT&T's decision in the US ten days ago (see my colleague Charles Golvin's take here), there's a hot debate as to whether European operators will follow suite and stop...

                            • For Marketing Leadership Professionals

                              Blog:How Mature Is Your Mobile Strategy?

                              How Mature Is Your Mobile Strategy? To help consumer product strategists and executives answer this question and benchmark their mobile consumer strategy, Forrester fielded a Global Mobile Maturity...

                              • For Marketing Leadership Professionals

                                Blog:When Mobile Becomes The New Face Of Social

                                Messaging apps have the potential either to become digital platforms or to significantly enhance the power of current platforms because they so clearly deliver the three things that determine digital...

                                • For Marketing Leadership Professionals

                                  Blog:The New Frontier By Orange -- Conquests 2015

                                  Orange announced today its new industrial project, "conquests 2015." After NExT from Didier Lombard, the recently appointed CEO is now communicating Orange's five-year action plan. One of...

                                  • For Marketing Leadership Professionals

                                    Blog:The AppGratis Controversy And The Mobile App Discovery & Promotion

                                    AppGratis is a French app promotion and discovery platform startup that was recently ejected from the App Store on the grounds that it violated Apple’s developer T&Cs. Back in September 2012,...

                                    • For Marketing Leadership Professionals

                                      Blog:Profiling Your Best Mobile Customers

                                      Nine months ago, I wondered if there was a life beyond the iPhone and beyond mobile applications. Recent data gathered by Forrester makes me think that such a life exists! Bear with me one second....

                                      • For Marketing Leadership Professionals

                                        Blog:5 Years And 50 Billion Downloads Later, Apple Still Leads The App Store Economy

                                          More often than not, people refer to 2007 and the launch of the iPhone as the key milestone that changed forever the mobile industry. Despite an incredible device, Apple struggled the first...

                                        • For Marketing Leadership Professionals

                                          Blog:Mobile gaming $

                                          Following the publication of this article in Moconews, I had a call with Greg Ballard, CEO of mobile gaming company GLU. Glu is adamant that despite a smaller size than EA Mobile or Gameloft, the...

                                          • For Marketing Leadership Professionals

                                            Blog:Beacon Marketing: Be Wary Of The Hype

                                            Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

                                            • For Marketing Leadership Professionals

                                              Blog:No Matter The Mobile Technology, Extend Your Product Packaging To Engage Customers

                                              My colleague Reineke Reitsma recently published a blog on the limited but growing uptake of QR/2D barcodes. Let’s face reality. Usage is low and marketing execution is poor to date, with too...

                                              • For Marketing Leadership Professionals

                                                Blog:Mobile World Congress 09: a wrap-up

                                                It is often difficult to step back from the flow of news coming out from Barcelona but here's a quick take on the main announcements. - new handset makers such as ACER are entering the mobile...

                                                • For Marketing Leadership Professionals

                                                  Blog:HERE Plans To Acquire Predictive Analytics Vendor Medio To Better Serve Customers In Their Mobile Moments

                                                  Today, Nokia’s HERE just announced it plans to acquire Medio Systems, a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. I met Medio founder and...

                                                  • For Marketing Leadership Professionals

                                                    Blog:Mobile Is A Catalyst Toward Agile Marketing

                                                    Seventy-six percent of marketers think that marketing has changed more in the past two years than in the past 50 years!* Mobile is a significant contributing factor to this rapid pace of change. For...