Thomas Husson

Vice President, Principal Analyst serving Marketing Leadership PROFESSIONALS

Thomas is a vice president and principal analyst serving Marketing Leadership Professionals. Thomas's research focuses on the integration of mobile into marketing and digital strategies; the disruptive role of mobile in bridging the digital and physical worlds; the convergence of mobile and social; and the impact of mobile devices and technologies, including wearables and connected objects, on people's attitudes and behaviors. His coverage includes mobile marketing and advertising, mobile Internet and applications, and mobile commerce and payments.

Thomas has spoken at numerous events around the world, including Mobile World Congress, Mobile Convention Amsterdam, and DMEXCO, and he regularly offers comment to leading media outlets such as The New York Times, The Wall Street Journal, Reuters, Les Echos, and Le Monde.

He has worked with clients from nearly every industry — including consumer goods, luxury, travel, retail, and financial services — to advise and guide the development of their mobile and digital strategies.

Previous Work Experience

Thomas has more than 15 years of experience in the mobile and digital industries. Prior to joining Forrester in August 2008, Thomas spent four years at JupiterResearch as a senior mobile analyst, and six years at Bouygues Telecom (the third-largest French operator), first as Internet product manager and then as mobile multimedia marketing manager. Thomas also brings experience from the financial services sector, working in Milan for a year and a half. Thomas has served as a judge for the Global Mobile Awards at Mobile World Congress since 2008.


Thomas holds degrees in international marketing/strategy and finance from EM Lyon (Lyon School of Management) and Science Po Paris (Institute of Political Science).

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  • Thomas Husson
  • For Marketing Leadership Professionals

    Blog:Key Takeaways From Mobile World Congress 2015

    This year’s Mobile World Congress (MWC) in Barcelona brought together 90,000 attendees, including 4,500 CEOs and a growing number of CMOs and marketing leaders. Let’s face it: MWC, unlike...

    • For Marketing Leadership Professionals

      Blog:What Can We Expect At Mobile World Congress 2015?

      I remember the first time I attended 3GSM in Cannes: It was primarily a B2B telecoms trade show and centered on DVB-H, WiMAX, and other technology-centric acronyms. Fast-forward 11 years, and Mobile...

      • For Marketing Leadership Professionals

        Blog:The Future Of Mobile Wallets Lies Beyond Payments

        Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I agree with my colleague Sucharita Mulpuru that this is likely a big...

        • For Marketing Leadership Professionals

          Blog:Five Myths About Mobile Apps

          Time spent on mobile is skyrocketing. Since about 80% of that time is spent on apps, many marketing leaders have quickly jumped to the conclusion that the only way to reach and engage their customers...

          • For Marketing Leadership Professionals

            Blog:Another Year In Review: Revisiting 2014's Mobile Trends

            Every year for the past few years, I've revisited our predictions for the previous year's mobile trends. It's now time to look back at what happened in 2014. Let’s have a look at...

            • For Marketing Leadership Professionals

              Blog:Mobile (And Mobile Natives!) Will Be A Catalyst For Organizational And Cultural Changes

              Marketing teams are expanding their use of mobile across functional, geographic, and brand boundaries, and the mobile vendor ecosystem is still fragmented and increasingly convoluted. The result?...

              • For Marketing Leadership Professionals

                Blog:Mobile Leaders Will Break Away From Laggards In 2015

                Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet has a technology forced...

                • For Marketing Leadership Professionals

                  Blog:Mobile’s Untapped Value Is In Contextual Data

                  As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely...

                  • For Marketing Leadership Professionals

                    Blog:The State Of Mobile Technology For Marketers

                    Marketers are in love with the latest mobile “shiny object” – and with technology acronyms – NFC, AR, LTE, BLE, RWD, QR. What’s more, hype questions abound: Will beacons...

                    • For Marketing Leadership Professionals

                      Blog:Invest In Analytics To Meet Your Mobile Objectives

                      A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...

                      • For Marketing Leadership Professionals

                        Blog:What To Expect From Berlin's IFA And From Apple's Upcoming Announcements

                        Will the iPhone 6, to be announced on September 9, have NFC and a Sapphire Crystal display? What about the new Samsung Galaxy Note 4, to be announced at Unpacked on September 3? And will the new...

                        • For Marketing Leadership Professionals

                          Blog:Beacon Marketing: Be Wary Of The Hype

                          Beacons have a great deal of disruptive potential as they bridge the digital and physical worlds. I quite like this quote from Steve Cheney, SVP at Estimote: “Beacons as a platform are really a...

                          • For Marketing Leadership Professionals

                            Blog:The Social Users Marketers Want To Reach Are On Mobile

                            With Facebook announcing its earnings today, it will be interesting to know more about the performance of video ads and Facebook's teen usage, following my colleagues’ research...

                            • For Marketing Leadership Professionals

                              Blog:Line's IPO Highlights The Potential Of Messaging Apps As New Media

                              According to Reuters, Japanese messaging app Line has filed for an IPO valued at over $10 billion. No doubt the space is heating up. Competition is increasing. Facebook acquired WhatsApp for $19...

                              • For Marketing Leadership Professionals

                                Blog:When Mobile Becomes The New Face Of Social

                                Messaging apps have the potential either to become digital platforms or to significantly enhance the power of current platforms because they so clearly deliver the three things that determine digital...

                                • For Marketing Leadership Professionals

                                  Blog:HERE Plans To Acquire Predictive Analytics Vendor Medio To Better Serve Customers In Their Mobile Moments

                                  Today, Nokia’s HERE just announced it plans to acquire Medio Systems, a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics. I met Medio founder and...

                                  • For Marketing Leadership Professionals

                                    Blog:With iOS 8, Apple Increases The Value Of Its Ecosystem But Only Marginally Improves App Marketing

                                    My colleague Ted Schadler explained here how Apple's iOS 8 focuses on developers building new mobile moments. Once again, Apple increases the value of its ecosystem and will create more...

                                    • For Marketing Leadership Professionals

                                      Blog:What To Learn From The Japanese Mobile-Centric Market

                                      Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

                                      • For Marketing Leadership Professionals

                                        Blog:Messaging Apps Are Thriving In The Age of The Customer

                                        By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...

                                        • For Marketing Leadership Professionals

                                          Blog:Mobile & Social Are Two Sides Of The Same Coin

                                          The vast majority of Facebook and Twitter usage is coming from mobile devices, and both companies generate a significant proportion of their revenues via mobile ads (53% for Facebook and more than...

                                          • For Marketing Leadership Professionals

                                            Blog:Beyond Marketing: How Mobile Is Transforming McDonald's France

                                            At the beginning of the year in our yearly mobile predictions report, my colleague Julie Ask and I made the following call: "mobile will affect more than just your digital operations — it will...

                                            • For Marketing Leadership Professionals

                                              Blog:Join Our Global Mobile Executive Survey

                                              For the past few years, Forrester has fielded a Global Mobile Executive Survey to understand and benchmark mobile initiatives. Last year, my colleague Julie Ask and I surveyed nearly 300 executives...

                                              • For Marketing Leadership Professionals

                                                Blog:Samsung’s Galaxy S5: More Content, Software, & Services Needed To Truly Differentiate The Experience

                                                Instead of launching their new flagship device at a separate event like last year, Samsung decided to leverage Mobile World Congress to cast a shadow on some other devices’ announcements....

                                                • For Marketing Leadership Professionals

                                                  Blog:Facebook at MWC: The World Is Shifting Mobile

                                                  Together with Nokia X announcement this morning and Samsung Galaxy S5 later today, one of the most expected events of Day 1 at Mobile World Congress was Mark Zuckerberg’s keynote. He did not...

                                                  • For Marketing Leadership Professionals

                                                    Blog:What Can We Expect At Mobile World Congress 2014?

                                                    Last year, when attending my tenth Congress in a row, I wrote that MWC 2013 would be more global and more disruptive than ever before. I believe the same will be true this year, with 2014...