Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

Tim Harmon's Research

  • For B2B Marketing Professionals

    Report: Navigating Tech Industry Channel Changes And Churns

    The changes churning the tech channel are at an all-time high. Yes, channel partners are finally starting to get the gist of cloud business models, and they are developing services businesses ar...

    • Downloads: 87
  • For B2B Marketing Professionals

    Report: The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

    In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital, D...

    • Downloads: 197
  • For B2B Marketing Professionals

    Report: Turn Your Channel Into A Marketing Machine

    Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B m...

    • Downloads: 172
  • For B2B Marketing Professionals

    Report: The Clash Of The Partner Channel And eCommerce

    The partner channel has long been a critical route to market for most B2B verticals. But eCommerce, long and increasing in popularity in the consumer market, is now becoming more relevant and po...

    • Downloads: 205
  • For CIOs

    Report: Elevate Omnichannel Customer Experience With Continuous Business Services

    The goal of omnichannel sounds simple — sustain customer engagement across channels according to customer expectations — but it's among the most complex challenges businesses face to...

    • Downloads: 303
  • For B2B Marketing Professionals

    Report: The 15 Rules For Cracking The SMB Market

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...

    • Downloads: 1735
  • For B2B Marketing Professionals

    Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management

    Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...

    • Downloads: 1186
  • For B2B Marketing Professionals

    Report: Channel Models In The Era Of Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...

    • Downloads: 1393
  • For B2B Marketing Professionals

    Report: Demand Insights: The SMB Software Market 2010

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...

    • Downloads: 1039
  • For B2B Marketing Professionals

    Report: Demand Insights: The SMB Software Market

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...

    • Downloads: 991
View all of Tim Harmon's Research

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