Tim Harmon

Principal Analyst serving Sales Enablement PROFESSIONALS

Tim serves B2B Sales Enablement Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-sized business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

Tim Harmon's Research

  • For Sales Enablement Professionals

    Report: Apply The Hawthorne Effect For Continuous Improvement

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners...

    • Downloads: 46
  • For eBusiness & Channel Strategy Professionals

    Report: The Forrester Partner Loyalty Index

    To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. ...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Boosting Channel Partner Engagement

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and p...

    • Downloads: 85
  • For eBusiness & Channel Strategy Professionals

    Report: Brief: Gauging Channel Partner Loyalty

    Competition for productive channel partners is acute in the tech industry and other business-to-business (B2B) verticals — so knowing your partners' loyalty is imperative. But loyalty is d...

    • Downloads: 56
  • For Sales Enablement Professionals

    Report: Foster Channel Partner Loyalty For Competitive Advantage

    Business-to-business (B2B) vendors have long understood the power of channels and wielded their channel networks as competitive weapons. But the channel ecosystem is undergoing dramatic changes,...

    • Downloads: 457
  • For Sales Enablement Professionals

    Report: The 15 Rules For Cracking The SMB Market

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...

    • Downloads: 1715
  • For Sales Enablement Professionals

    Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management

    Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...

    • Downloads: 1180
  • For Sales Enablement Professionals

    Report: Channel Models In The Era Of Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...

    • Downloads: 1385
  • For Sales Enablement Professionals

    Report: Demand Insights: The SMB Software Market 2010

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...

    • Downloads: 1031
  • For Sales Enablement Professionals

    Report: Demand Insights: The SMB Software Market

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...

    • Downloads: 991
View all of Tim Harmon's Research

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