Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.

Education

Tim attended Iowa State University, majoring in computer science and math and business administration.

Tim Harmon's Research

  • For B2B Marketing Professionals

    Report: Mold Your Channel Organization To Your Channel Program Maturity

    The channel management function often starts out as a suborganization of the sales function, and rightly so. But the channel function can become mired there as a "sales channel" and not reach it...

    • Downloads: 61
  • For B2B Marketing Professionals

    Report: The 15 New Rules For Cracking The SMB Market

    As large as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT and business services spend, only a handful of tech vendors, financial services companies, a...

    • Downloads: 196
  • For B2B Marketing Professionals

    Report: Vendor Landscape: Channel Incentive Program Management Solutions

    In our interviews with channel partner principals, they strongly voice their desire that their B2B manufacturers/vendors target them (the principals) with their incentivization programs; and tha...

    • Downloads: 86
  • For B2B Marketing Professionals

    Report: Toolkit: Channel Incentive Program Management Solutions

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of...

    • Downloads: 2
  • For B2B Marketing Professionals

    Report: Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

    B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance ...

    • Downloads: 165
  • For B2B Marketing Professionals

    Report: The 15 Rules For Cracking The SMB Market

    As big as the small and medium-size business (SMB) market is, both in terms of sheer numbers and IT spend, only a handful of tech vendors have penetrated it with what can be deemed success. Base...

    • Downloads: 1746
  • For B2B Marketing Professionals

    Report: Road Map: Corporate Portfolio Management — A New Market For Project Portfolio Management

    Fifty years into its life as a business tool, project portfolio management (PPM) is a weather-worn but proven asset to IT and sophisticated project managers alike. But growth is beginning to tai...

    • Downloads: 1193
  • For B2B Marketing Professionals

    Report: Channel Models In The Era Of Cloud

    To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-...

    • Downloads: 1405
  • For B2B Marketing Professionals

    Report: Demand Insights: The SMB Software Market 2010

    Small and medium-size businesses (SMBs), like their enterprise brethren, are shifting their technology focus from IT to business technology (BT). As their focus on business solutions — as ...

    • Downloads: 1043
  • For B2B Marketing Professionals

    Report: Demand Insights: The SMB Software Market

    Small and medium-size businesses' (SMBs') software priorities, investment levels, vendor relationships, buying processes, and use of IT differ significantly from large enterprises'. Technology m...

    • Downloads: 992
View all of Tim Harmon's Research

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