Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.


Tim attended Iowa State University, majoring in computer science and math and business administration.

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79 results in Reports

  • Tim Harmon
  • For B2B Marketing Professionals

    Report:Vendor Landscape: Channel Incentive Program Management Solutions

    Bringing Order To Program Chaos

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of B2B...

    • Downloads: 27
  • For B2B Marketing Professionals

    Report:Toolkit: Channel Incentive Program Management Solutions

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of B2B...

    • For B2B Marketing Professionals

      Report:Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

      Channel-Oriented Companies Have More Potential, But Also More Pitfalls

      B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance and...

      • Downloads: 128
    • For B2B Marketing Professionals

      Report:Four Best Practices For Applying Through-Channel Marketing Automation

      Optimizing Your TCMA Rollout

      B2B marketers are beginning to grasp the power potential of their channel partner ecosystem to amplify their marketing. But there is a high degree of variability in the way B2B marketers deploy and...

      • Downloads: 85
    • For B2B Marketing Professionals

      Report:Channel Partners' Shifting Value-Add — And Their Digital Potential

      Today's Value-Added Services Imperative: Broader, Deeper Business Relevance

      Channel partners historically have built their businesses on services that envelope physical goods: delivery/logistics, installation/configuration, onsite support, and so on. But as more and more...

      • Downloads: 115
    • For B2B Marketing Professionals

      Report:Predictions 2016: B2B Marketing's New Mission

      How The Mandate To Target Lifetime Engagement Will Change B2B Marketing

      B2B buying has changed: Buyers prefer to do research themselves rather than rely on vendors' sales reps. The result: a dramatic shift in the role and focus of B2B marketing organizations. This brief...

      • Downloads: 489
    • For B2B Marketing Professionals

      Report:Realizing Return On Channel Investment

      Create A System Of Insight To Unravel Program Dependency Chains

      Of all the challenges business-to-business (B2B) marketing professionals face with respect to their channel partners, none is more foundational or more pressing than their inability to determine and...

      • Downloads: 127
    • For B2B Marketing Professionals

      Report:Navigating Tech Industry Channel Changes And Churns

      The 10 Most Significant Trends Affecting The Tech Channel

      The changes churning the tech channel are at an all-time high. Yes, channel partners are finally starting to get the gist of cloud business models, and they are developing services businesses around...

      • Downloads: 133
    • For B2B Marketing Professionals

      Report:The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015

      Amplify Your Marketing Voice With One Of These 14 Vendors

      In Forrester's evaluation of through-channel marketing automation (TCMA) platforms, we identified 14 significant vendors — Averetek, Balihoo, BrandMaker, Brandmuscle, Bridgeline Digital,...

      • Downloads: 375
    • For B2B Marketing Professionals

      Report:Turn Your Channel Into A Marketing Machine

      Through-Channel Marketing Amplifies Your Marketing Voice

      Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B...

      • Downloads: 267
    • For B2B Marketing Professionals

      Report:The Clash Of The Partner Channel And eCommerce

      Customer Empowerment Spurs A New Channel Conflict

      The partner channel has long been a critical route to market for most B2B verticals. But eCommerce, long and increasing in popularity in the consumer market, is now becoming more relevant and popular...

      • Downloads: 256
    • For CIO Professionals

      Report:Elevate Omnichannel Customer Experience With Continuous Business Services

      The goal of omnichannel sounds simple — sustain customer engagement across channels according to customer expectations — but it's among the most complex challenges businesses face today....

      • Downloads: 367
    • For B2B Marketing Professionals

      Report:Brief: Channels — Starting From Scratch

      Introducing The Forrester Channel Management Maturity Model

      Many B2B marketing professionals starting out on their channel development journey — i.e., when tasked with a corporate decision to "go channel" — face a daunting, confusing maze of...

      • Downloads: 153
    • For B2B Marketing Professionals

      Report:Demand Insights: The SMB Software Market 2015

      SMB Software Adoption Reflects Customer Obsession

      The small and medium-size (SMB) market's laggard adoption of technology can be vexing to B2B marketing professionals. But SMBs are responding to the easing of the credit crunch with investment plans...

      • Downloads: 292
    • For B2B Marketing Professionals

      Report:Apply The Hawthorne Effect For Continuous Improvement

      Continuous Improvement: The Channel Partner Loyalty Playbook

      In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

      • Downloads: 84
    • For B2B Marketing Professionals

      Report:The Forrester Partner Loyalty Index

      To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. For...

      • Downloads: 25
    • For B2B Marketing Professionals

      Report:Brief: Boosting Channel Partner Engagement

      Partner Engagement Begets Partner Experience, Which Begets Partner Productivity

      Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and...

      • Downloads: 190
    • For B2B Marketing Professionals

      Report:Brief: Gauging Channel Partner Loyalty

      Introducing The Forrester Partner Loyalty Index Tool

      Competition for productive channel partners is acute in the tech industry and other business-to-business (B2B) verticals — so knowing your partners' loyalty is imperative. But loyalty is...

      • Downloads: 91
    • For B2B Marketing Professionals

      Report:Foster Channel Partner Loyalty For Competitive Advantage

      Executive Overview: The Channel Partner Loyalty Playbook

      Business-to-business (B2B) vendors have long understood the power of channels and wielded their channel networks as competitive weapons. But the channel ecosystem is undergoing dramatic changes, and...

      • Downloads: 525
    • For B2B Marketing Professionals

      Report:Partner Loyalty Metrics That Matter

      Performance Management: The Channel Partner Loyalty Playbook

      Program performance management is about systematic measurement and relentless adjustment, in this case, of your channel partner loyalty program. The first step for sales enablement professionals in...

      • Downloads: 412
    • For B2B Marketing Professionals

      Report:Tap Resources To Optimize Partner Loyalty

      Organization: The Channel Partner Loyalty Playbook

      This report maps out the range of stakeholders within your organization whom you will work with, and work for, in executing the channel partner loyalty playbook. It is designed to help sales...

      • Downloads: 324
    • For B2B Marketing Professionals

      Report:Pave The Way To Partner Loyalty Maturity

      Road Map: The Channel Partner Loyalty Playbook

      In this report, we present a compendious road map to guide sales enablement professionals through the steps to build a partner loyalty program or to revamp an existing one. Follow this road map...

      • Downloads: 409
    • For B2B Marketing Professionals

      Report:Reinforce Channel Partner Bonds In The Era Of The Cloud

      Vision: The Channel Partner Loyalty Playbook

      The channel partner ecosystem is undergoing a massive upheaval, largely as a result of rapidly evolving cloud computing engagement and delivery models, and it will go through several tectonic shifts...

      • Downloads: 500
    • For B2B Marketing Professionals

      Report:Make The Case For Partner Loyalty Investment

      Business Case: The Channel Partner Loyalty Playbook

      Partners will remain loyal to a vendor to the extent that the vendor relationship helps them achieve their business goals. The strength of this partner-vendor relationship is determined by multiple...

      • Downloads: 324
    • For B2B Marketing Professionals

      Report:Score Your Partner Program For Loyalty

      Assessment: The Channel Partner Loyalty Playbook

      To determine how well your partner program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into building channel loyalty is...

      • Downloads: 362