Tim Harmon

Principal Analyst serving B2B Marketing PROFESSIONALS

Tim serves B2B Marketing Professionals in developing and managing their route-to-market channels via the application of best practices, technology, metrics, economic models, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on channel ecosystems and business models. He is also a leading expert on the small to medium-size business (SMB) market. Tim's technology domain knowledge spans business applications software (enterprise resource planning, business intelligence, partner relationship management), as well as network, sensor, and remote monitoring and management technologies.

Previous Work Experience

Prior to joining Forrester, Tim served in executive management and mentoring roles in the vendor, user, industry analyst, and venture capital aspects of the IT industry. He has been a featured speaker at many industry conferences involving business intelligence, data warehousing, performance management, and enterprise applications and has been published in Austin-American Statesman, BI Review, DM Review, and Intelligent Enterprise. Tim is a member of the Corporate Portfolio Management Association.

Education

Tim attended Iowa State University, majoring in computer science and math and business administration.

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Market Imperatives

4 results in Reports

  • Tim Harmon
  • Past 12 months
  • Marketing Methods
  • For B2B Marketing Professionals

    Report:Vendor Landscape: Channel Incentive Program Management Solutions

    Bringing Order To Program Chaos

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of B2B...

    • Downloads: 27
  • For B2B Marketing Professionals

    Report:Toolkit: Channel Incentive Program Management Solutions

    B2B marketers are prolific in their use of incentive programs to drive channel partners' (agents, brokers, distributors, resellers, etc.) behavior, productivity, and loyalty. But the majority of B2B...

    • For B2B Marketing Professionals

      Report:Brief: 2016 Channel Marketing Challenges, Opportunities, And Budgets

      Channel-Oriented Companies Have More Potential, But Also More Pitfalls

      B2B marketers are immersed in the planning process for 2016. In addition to using their own "four walls" history and perspectives, marketers would be well advised to benchmark their performance and...

      • Downloads: 128
    • For B2B Marketing Professionals

      Report:Turn Your Channel Into A Marketing Machine

      Through-Channel Marketing Amplifies Your Marketing Voice

      Most B2B companies have thought of B2B channels (agents, distributors, resellers, and so on) as distribution channels — or, more limitedly, sales channels — for many years. But B2B...

      • Downloads: 267