Tim Sheedy

Principal Analyst serving CIOs

Based in Sydney, Australia, Tim helps business and technology management leaders across Asia Pacific drive better customer outcomes using technology. He helps clients focus on business technology (BT) and identifies opportunities to drive real business outcomes through the use of BT. In the age of the customer, companies that embrace the right disruptive technologies are better positioned to meet their customers' needs in that time of need — Tim's role is to help clients set their technology strategy and embrace the digital disruption.

His main focus is mobile: a technology that's driving significant disruption across all industries and all geographies. Tim helps companies in Asia Pacific develop better mobile outcomes for their customers. With a focus across the mobile value chain — from internal employee developments to external customer or partner-facing services — he educates, informs, and guides clients on mobile decisions. Tim works with many clients across retail, travel, banking, insurance, construction and engineering, consumer packaged goods (CPG), healthcare, and more to advise and guide the development of their mobile strategies.

Previous Work Experience

Tim comes to Forrester with more than 10 years of ICT analyst experience with ICT vendors and IT research providers. Most recently, he was the research director of IT solutions at IDC in Australia, where he assisted ICT vendors in designing solutions to better fit market requirements and helped user clients with their strategies to improve the effectiveness of their IT functions. In this role, he developed a reputation as a respected and sought-after industry analyst and an entertaining and informative public speaker on many of the key trends in the IT market.

Prior to this role, Tim worked with Hutchison 3G as an analyst, helping to launch and optimize its direct sales channels and developing strategies to increase the use of nonvoice products on what was, at the time, Australia's first high-speed 3G network. He also spent a number of years working as an independent mobile analyst. In addition, he worked for IDC in the UK, managing its European Wireless & Mobile Communications research program.

Tim is a highly regarded industry speaker, presenting regularly to CIOs and senior IT and business audiences at IT conferences in Asia Pacific and across the globe.


Tim holds a bachelor's degree in marketing and research from the University of Technology, Sydney.

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8 results in Reports

  • Tim Sheedy
  • Past 12 months
  • For B2C Marketing Professionals

    Report:The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

    • Downloads: 6
  • For CIO Professionals

    Report:Vendor Landscape: Digital Engagement Providers In Australia And New Zealand

    Overcome Market Fragmentation When Selecting A Strategic Partner To Help Fuel Your Digital Transformation

    Delivering great digital experiences on mobile devices will be the heart of your customer engagement strategy for the next 10 years. CIOs who do not prioritize digital engagement risk marginalization...

    • Downloads: 45
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

    You Have Many Opportunities To Drive Sales And Customer Loyalty

    For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

    • Downloads: 235
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 164
  • For CIO Professionals

    Report:Brief: Microsoft Can Be A Key Partner For Digital Operational Excellence In Asia Pacific

    But The Firm Must Continue To Break Down Internal Product Barriers

    In March 2015, Microsoft held its annual analyst summit at its Asia Pacific headquarters in Singapore to provide an update on the company's progress in the region on its global journey to transform...

    • Downloads: 60
  • For CIO Professionals

    Report:Asia Pacific CIOs: Start Your Digital Journey With Mobile

    The Mobile Mind Shift Is Already Underway — Ensure That Your Company Doesn't Fall Behind

    CIOs in Asia Pacific are working with other business leaders to drive their companies' digital initiatives. Most of the region's CIOs focus on digitizing back-end systems and processes to enable...

    • Downloads: 124
  • For CIO Professionals

    Report:Benchmarking Australia And New Zealand Technology Budgets In 2015

    CIOs Answer The Call To Support Digital Customer Needs

    Setting technology budgets for the coming year is a challenge for CIOs as they attempt to manage conflicting agendas. Facing pressure to decrease spending at the same time that technology is becoming...

    • Downloads: 137
  • For CIO Professionals

    Report:Welcome To The World Of Watson Engagement Advisor

    Cognitive Computing Tackles Customer Engagement

    In 2014, IBM launched the Watson Group, its first new business unit in 19 years, to bring Watson to the market as a business technology application. Watson's unique value lies in its ability to take...

    • Downloads: 253