TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.


TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

Refine your results

Date Range





Market Imperatives



150 results in Everything

  • James Staten
  • For Infrastructure & Operations Professionals

    Report:Quick Take: OpenStack Summit, Q4 2014

    With Its Juno Release, OpenStack Is Getting Boring — Good!

    With cloud computing influencing so much of your BT agenda, you're paying significant attention to the OpenStack infrastructure-as-a-service (IaaS) cloud platform. As an infrastructure and operations...

    • Downloads: 111
  • For Infrastructure & Operations Professionals

    Blog:The State Of The Cloud Market — SVForum

    Curious about where we are in the development of the cloud computing market? Here is my opening keynote from the 2012 SV Forum in Santa Clara, CA....

    • For CIO Professionals

      Charts & Figures:Collaboration Is A Critical Success Factor

    • For Chief Information Officer Professionals

      Blog:How Cloudy Are Your Cloud Service Provider Partners?

      There’s no shortage of companies these days calling themselves cloud service providers (CSPs) but are they really? And if not, what value do they bring to your portfolio and the cloud...

      • For CIO Professionals

        Charts & Figures:Checklist For Ensuring Sustainability

      • For Infrastructure & Operations Professionals

        Blog:2012 Cloud Predictions – Winners & Losers

        The year 2012 brought a significant amount of growth in enterprise use of cloud services but did it fulfill our expectations? With just five weeks left in the year, it’s time to reflect on our...

        • For CIO Professionals

          Report:Predictions For 2014: Cloud Computing

          Cloud Formally Joins The IT Portfolio — Whether IT Likes It Or Not

          As we head into 2014, cloud computing is no longer a "future" but a "now." Investments are up, enterprise use is widespread, and the hybrid cloud model has arrived. While the bulk of cloud...

          • Downloads: 1506
        • For CIO Professionals

          Report:Don't Move Your Apps To The Cloud

          Use The Cloud To Transform Them Instead

          It has become conventional wisdom that leveraging cloud services will save you money. But that isn't universally true. To achieve these benefits, especially from cloud platforms...

          • Downloads: 1002
        • For CIO Professionals

          Report:A Sample Cloud Use Policy

          A Cloud Playbook Template For Effectively Communicating Use

          This cloud computing playbook toolkit item contains a sample cloud computing policy document that can be used by CIOs as a basis for crafting an effective policy around the use of cloud computing...

          • Downloads: 130
        • For Chief Information Officer Professionals

          Blog:The Cost of PRISM Will Be Larger Than ITIF Projects

          Earlier this month The Information Technology & Innovation Foundation (ITIF) published a prediction that the U.S. cloud computing industry stands to lose up to $35 billion by 2016 thanks to the...

          • For Infrastructure & Operations Professionals

            Blog:Gelsinger Brings The "H" Word To VMware

              The long-rumored changing of the guard at VMware finally took place last week and with it came down a stubborn strategic stance that was a big client dis-satisfier. Out went the...

            • For Infrastructure & Operations Professionals

              Blog:Grading our 2013 Cloud Predictions

              At this time 12 months ago, we released our predictions for what changes in the market would be brought about by the maturing of cloud computing. Looking back on the year, we can now see that, while...

              • For Chief Information Officer Professionals

                Blog:Are Cloud Developers Really That Different? Yes.

                To an IT leader a cloud developer can easily look like the enemy. They don't do what you say, they cause havoc by circumventing your IT rules and building new services and capabilities on public...

                • For Infrastructure & Operations Professionals

                  Blog:You can learn from the clouds but you can’t compete

                  If you want to be the best in data center operations you are right to benchmark yourself against the cloud computing leaders – just don’t delude yourself into thinking you can match them....

                  • For CIO Professionals

                    Charts & Figures:Cloud Attitudes Stress The CIO-Business Relationship

                  • For Customer Insights Professionals

                    Report:Adaptive Intelligence: Assess Your Readiness

                    Firms today have the false belief that they can create a 360-degree view of their customers with just the data they own. But this means they miss out on valuable insights from partners and...

                    • Downloads: 208
                  • For Chief Information Officer Professionals

                    Blog:Where BI Falls Short: Taking A Singular Point Of View

                    There is a reason the phrase, “beauty is in the eye of the beholder,” has held significance and power in our society for so many generations. And in that phrase is a lesson for all of us...

                    • For Application Development & Delivery Professionals

                      Report:The Seismic Shift In Application Portfolios

                      Road Map: The Cloud Computing Playbook

                      Driven by rapidly changing customer engagement models, enterprise application portfolios are evolving at dramatically different rates on either side of a fault line. Systems of engagement...

                      • Downloads: 480
                    • For CIO Professionals

                      Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

                      Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

                      • Downloads: 595
                    • For CIO Professionals

                      Report:Onboard The Business To Your Cloud Strategy

                      Strategic Plan: The Cloud Computing Playbook

                      It's all too easy for CIOs and technology management to build a strategy around any new technology area that is focused on delivering lower technology costs and greater operational efficiency....

                      • Downloads: 1130
                    • For Chief Information Officer Professionals

                      Blog:AT&T Turns Its Data Into an Adaptive Intelligence Business

                      There’s no doubt that, to consumer marketing professionals, data about the users of mobile network are highly valuable. But AT&T is finding that enterprise application designers, corporate...

                      • For Infrastructure & Operations Professionals

                        Report:What The Evolution Of Cloud Storage Means For I&O

                        Over the last few years, the capabilities and reach of cloud storage services have evolved rapidly, with many organizations expressing interest in storage-as-a-service. With or without the support of...

                        • Downloads: 472
                      • For Infrastructure & Operations Professionals

                        Report:Five Data Center And IT Infrastructure Lessons From The Cloud Giants

                        Amazon. Microsoft. Rackspace. The economics and efficiencies of the world's largest cloud and hosting service providers are an aspiration for some in enterprise IT — but a...

                        • Downloads: 1023
                      • For CIO Professionals

                        Report:Write An Effective Cloud Use Policy

                        Encourage Cloud Consumption The Right Way

                        You know your company is using cloud services; our Forrsights Software Survey, Q4 2011 shows that the average enterprise has between four and 12 software-as-a-service (SaaS) services in use already,...

                        • Downloads: 400