TJ Keitt

Senior Analyst serving Customer Experience PROFESSIONALS

TJ serves Customer Experience Professionals. His research focuses on the business of collaboration software, which includes adoption, business models, pricing, and positioning, and how information workers affect the adoption and deployment of collaboration software within their business. His research of the collaboration space also deals with how these technologies are applied to facilitate interactions between companies — vendor to partner, vendor to supplier, vendor to customer — for purposes of marketing, product development, and innovation. In addition, TJ researches serious gaming, which is the use of games and gaming dynamics for business or educational purposes and the use of virtual worlds for collaboration and training. His work helps professionals understand the technology and demographic trends that are affecting the markets they serve and provides guidance on how best to position their products to meet these challenges. TJ has been cited in ComputerWorld and the Financial Times.

Previous Work Experience

Prior to joining Forrester, TJ was an analyst at a new product development firm, conducting voice of the customer and litigation-related market research for technology and other firms.

Education

TJ has a B.S. in public relations and an M.S. in applied communication research from Boston University.

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27 results in Reports

  • TJ Keitt
  • IT Infrastructure & Operations
  • For CIO Professionals

    Report:Demystifying The Mobile Workforce

    Leverage Forrester's Mobile Worker Taxonomy To Facilitate Remote Working Styles

    Whether at home, on the road, or from an office, work is becoming something people do, not somewhere people go. In fact, 66% of information workers in North America and Europe already work remotely....

    • Downloads: 1425
  • For CIO Professionals

    Report:The Forrester Wave™: Cloud Strategies Of Online Collaboration Software Vendors, Q3 2012

    In Forrester's 38-criteria evaluation of the cloud strategies of online collaboration software vendors, we identified eight significant collaboration services providers — Box, Cisco Systems,...

    • Downloads: 1288
  • For Application Development & Delivery Professionals

    Report:The Road To Social Business Transformation Starts With A Burning Platform

    Road Map: The Social Business And Collaboration Playbook

    Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

    • Downloads: 1149
  • For CIO Professionals

    Report:The Social CIO

    Future Look: The Social Business And Collaboration Playbook

    Free access to and sharing of ideas is the hallmark of the digital age. Today, your customers, partners, and employees can share information to form opinions that can affect your business and, on a...

    • Downloads: 1017
  • For CIO Professionals

    Report:The State Of Collaboration Software Adoption

    Firms Continue To Turn To Collaboration Software After Recession

    Collaboration software adoption grew during the recessionary years of 2008 and 2009, and we anticipate this continuing. Why? Changes in how businesses work internally and with their customers and...

    • Downloads: 963
  • For Security & Risk Professionals

    Report:Aim To Empower The Anytime, Anywhere Workforce

    With two-thirds of the North American and European workforce reporting that they work outside of their corporate office at least occasionally every month, it's imperative that business leaders...

    • Downloads: 836
  • For CIO Professionals

    Report:Navigating The Online Collaboration Suite Landscape

    Moving collaboration workloads to the public cloud is an attractive proposition for content and collaboration professionals and information workers alike. Why? They're inexpensive to stand up and...

    • Downloads: 744
  • For CIO Professionals

    Report:2016: Google Apps And Office 365

    Content, Mobile Support, And Ecosystems Will Define Success

    Sixty-five percent of software decision-makers tell us they plan to use or already have begun using collaboration software-as-a-service (SaaS). Fueling a lot of this interest is the availability of...

    • Downloads: 780
  • For Infrastructure & Operations Professionals

    Report:Unified Communications And Collaboration Is Poised For Growth As Demand Rises

    I&O professionals choosing unified communications and collaboration (UC&C) solutions today face a daunting array of solution types, capabilities, and business models. This report outlines a...

    • Downloads: 755
  • For CIO Professionals

    Report:Does Your IT Department Support The Needs Of The Mobile Workforce?

    An IT Support Report Card On Employee Mobile, Social, And Collaboration Tools

    In 2016, Forrester projects that 63 million US information workers will telecommute at least part-time. Our recent survey of 4,985 US information workers indicates we're well on our way to hitting...

    • Downloads: 804
  • For CIO Professionals

    Report:Answer Five Questions When Selecting A Cloud Collaboration And Productivity Suite

    A Buyer's Guide For Microsoft Office 365, Google Apps For Business, And IBM SmartCloud For Social Business

    Over the past two years, Forrester clients have shown great interest in the cloud collaboration and productivity suites Microsoft, Google, and IBM offer: We've fielded more than 150 inquiries on this...

    • Downloads: 761
  • For CIO Professionals

    Report:The Real Value Of Virtual Worlds

    A Guide For Hooking Business Customers And Partners With This New Technology

    From the point of view of most business leaders, the utility of virtual worlds in business is not apparent. Heretofore, virtual world vendors have not done a particularly good job articulating the...

    • Downloads: 621
  • For CIO Professionals

    Report:Framing The Business And IT Impact Of Mobile And Remote Work

    Business Leaders Must Focus On People, Technologies, And Facilities Management

    With two-thirds of the North American and European workforce reporting that they work outside a corporate office at least occasionally during a month, it's imperative that business leaders initiate...

    • Downloads: 725
  • For CIO Professionals

    Report:Market Overview: Hosted Collaboration Services Providers

    Alternatives To Google Apps And Microsoft Office 365 Emerge

    Sixty-five percent of IT leaders Forrester recently surveyed said they are interested in or already using software-as-a-service (SaaS) for some portion of their collaboration technology portfolio....

    • Downloads: 511
  • For CIO Professionals

    Report:Will Unified Communications Make Virtual Worlds Relevant To Business?

    Yes, But It Won't Be Overnight

    Virtual worlds have consistently struggled to demonstrate their relevance to business leaders. Problems with the stability of the technology, lack of compelling case studies, and failure to integrate...

    • Downloads: 539
  • For CIO Professionals

    Report:Best Practices For Optimizing Your Migration To A Cloud Collaboration Solution

    Lessons For CIOs Learned From Google Apps And Microsoft Office 365 Customers

    Many organizations are looking to move their on-premises collaboration tool sets into Google Apps or Microsoft Office 365 to take advantage of the benefits of the cloud. However, many technology...

    • Downloads: 498
  • For CIO Professionals

    Report:What Technology Populism Means For Tech Marketers

    Information Workers Flex Muscles As Business Tech Decision-Makers

    Technology Populism — information workers provisioning technology outside of IT's auspices — is a topic of great interest to both technology vendors and IT departments. But is it more...

    • Downloads: 391
  • For CIO Professionals

    Report:Benchmarking Technology's Effect On Employee Engagement

    Benchmark: The Workforce Experience Playbook

    We've all seen the headlines: "The Nature Of Business Is Changing!" "Employees Demand Flexibility!" "Younger Workers Want To Use Social Tools!" Business leaders study these trends in an effort to...

    • Downloads: 387
  • For CIO Professionals

    Report:Inquiry Insights: Telecom Managed Services, Q2 2008

    The telecom managed services market is full of activity, with 88% of North American and European firms reporting that they have purchased some type of managed telecom service. Despite the heat in the...

    • Downloads: 347
  • For CIO Professionals

    Report:Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

    • Downloads: 320
  • For Customer Experience Professionals

    Report:Four Things Smart Cloud Companies Know About Customer Experience

    Key Lessons For Customer Experience Professionals From The Firms Disrupting Their Businesses

    Upstart companies creating new, exciting digital offerings are disrupting your industry. The successful newcomers draw millions of customers in a short period of time, catching their incumbent...

    • Downloads: 218
  • For Customer Experience Professionals

    Report:Want To Improve Your Customer Experience? Turn To The Cloud

    Cloud Technologies Provide Employees, Partners, And Customers With The Agility They Need

    Technology grounds your customer experience (CX) ecosystem. It's embedded in your products; it facilitates customer understanding; it enhances your channels; and it empowers your employees. But rigid...

    • Downloads: 186
  • For Customer Experience Professionals

    Report:Customer Experience Organizations Must Change To Benefit From The Cloud

    Four Transformations Enable Businesses To Build Successful Digital Experiences In The Cloud

    New digital experiences are reshaping how people do everything from hailing a ride to accessing a document and cleaning their teeth. To keep pace with the disruptive upstarts delivering these new...

    • Downloads: 165
  • For Customer Experience Professionals

    Report:Brief: Social Analytics Will Make It Easier For Employees To Respond To Customer Problems

    Innovative Analysis Technologies Help Workers Makes Sense Of Vast Data Repositories

    Businesses' massive data collection efforts have created a massive problem: How can workers find the right data nugget when they need it? The solution, it turns out, may be right under their noses....

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:What You Need In A Mobile Collaboration App

    Forrester's Guide For Assessing Cloud Collaboration Vendors' Preparedness For The Mobile Mind Shift

    Helping an increasingly mobile workforce work with customers has been a catalyst for many Forrester clients to move toward cloud collaboration technologies like Box and Google Apps. However, to truly...

    • Downloads: 134