In an era of hyperconnectivity, only customer-obsessed companies can succeed. Forrester's extensive coverage of technology and business trends will help you understand and serve empowered customers. Whether you are a technology, marketing, or strategy leader, our reports, data, events, and resources provide objective insights for your role.
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Our Research Aligns To Four Market Imperatives
- Transform the customer experience to gain sustainable competitive advantage.
- Accelerate your digital business with new technology strategies that fuel business growth.
- Embrace the mobile mind shift by giving customers what they want, when they want it.
- Turn big data into business insights through innovative analytics.
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- Application Development Methodologies
- Application Life-Cycle Management (ALM)
- Business Rules
- Continuous Delivery
- Hybrid Application Development
- Integrated Development Environments (IDEs)
- Lean Software
- Requirements Management
- Software Change & Configuration Management (SCCM)
- Testing & Quality Assurance
- Web Development