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  • For B2C Marketing Professionals

    REPORT: Forrester Data: Digital Marketing Tracker, Q2 2017

    ForecastView Document

    September 15, 2017 Brandon Verblow

    Forrester Data is introducing its Digital Marketing Tracker to give marketers and media professionals a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data for 13 key digital media and services companies, which together constitute more than 75% of the online advertising market. The spreadsheet includes quarterly historical data from Q1 2015 to Q2 2017.

  • For B2C Marketing Professionals

    REPORT: Use Social To Bridge The Gap Between Marketing And Customer Service

    January 31, 2017 Erna Alfred Liousas, Ian Jacobs

    Organizational silos impede customer obsession but are hard to dismantle. Read this report to learn how improvements in Twitter and Facebook Messenger's capabilities create a unique opportunity for B2C marketers to collaborate with customer service and to improve the customer experience overall.

  • For B2C Marketing Professionals

    REPORT: Brief: Stake Your Social Advertising Advantage

    Marketers Have More Power Than They Realize

    October 5, 2016 Jessica Liu

    Social networks infamously change their algorithms and advertising rules on short notice, leaving social marketers scrambling to fall in line. What choice do marketers have when their social presence isn't an "owned" property, but a "rented" one where brands are at the mercy of their social network landlords? The full economic picture says otherwise: Social networks must demonstrate continued growth and value — all while being heavily reliant on advertisers' dollars. This quid pro quo means marketers aren't powerless; they just need to learn how to make the right demands.

  • For B2C Marketing Professionals

    REPORT: Benchmark Your Social Marketing Efforts

    February 17, 2016 Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report to understand the upper threshold of current social marketing activity.This is an update of a previously published report "Benchmark Your North American Social Marketing Efforts." Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to incorporate new examples and data.

  • For B2C Marketing Professionals

    REPORT: Reset Expectations For Ads On New Social Sites

    As Social Advertising Promises Surge, Marketers Temper Expectations

    February 17, 2016 Jennifer Wise

    Social sites are the new darlings of the advertising world, promising reach, engaged audiences, and coveted native ad formats. But buyer beware: not all social ad inventory is the same. B2C marketers forming expectations based on results with Facebook's established ad platform would do best to reset assumptions before proceeding with still maturing sites such as Snapchat. B2C marketers must understand key inventory differences and proceed with a test-and-learn mentality.

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