Twitter

Founded in 2006, privately-held company Twitter operates a digital information service that enables users to post and track micro-messages known as “Tweets” comprised of 140 characters or less. The service is designed for use on mobile devices and PCs and typically used to share news, ideas, opinions, announcements, and for social networking. Twitter is based in San Francisco, Calif., US.

Research

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  • For Marketing Leadership Professionals

    Report: Brief: Stop Measuring Social Engagement

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing lead...

    • Downloads: 296
  • For Marketing Leadership Professionals

    Report: Social Relationship Strategies That Work

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The ...

    • Downloads: 610
  • For Customer Insights Professionals

    Report: Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's ...

    • Downloads: 77
  • For Marketing Leadership Professionals

    Report: The State Of Consumers And Technology: Benchmark 2013, Europe

    This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed ...

    • Downloads: 56
  • For Marketing Leadership Professionals

    Report: Use Instagram Now

    Marketers seeking social engagement should turn to Instagram's low-clutter, brand-friendly environment. Top brands' Instagram posts generate a per-follower engagement rate 58 times higher than t...

    • Downloads: 308
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