Founded in 2006, privately-held company Twitter operates a digital information service that enables users to post and track micro-messages known as “Tweets” comprised of 140 characters or less. The service is designed for use on mobile devices and PCs and typically used to share news, ideas, opinions, announcements, and for social networking. Twitter is based in San Francisco, Calif., US.


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  • For B2C Marketing Professionals

    Report: Brief: Most Marketers Don't Use Social Relationship Platforms

    Social relationship platforms (SRPs) help brands publish organic posts to social networks like Facebook and Twitter — and in the process they both save marketers time and make their effort...

    • Downloads: 87
  • For B2C Marketing Professionals

    Report: Brief: How Top Brands Are Using Facebook, Twitter, And Instagram

    Despite the inherent challenges of social marketing, B2C marketers continue to bet big on social networks. In fact, more than 80% of top global brands actively post on Twitter, Facebook, Google+...

    • Downloads: 287
  • For B2C Marketing Professionals

    Report: Brief: Stop Measuring Social Engagement

    Measuring social marketing is hard, and tracking engagement data doesn't make that task any easier. In fact, even Facebook itself now admits that engagement doesn't prove success. Marketing lead...

    • Downloads: 390
  • For B2C Marketing Professionals

    Report: Social Relationship Strategies That Work

    Marketing leaders use social networks like Facebook and Twitter to build stronger customer relationships. But few people see companies' social posts, and even fewer engage with those posts. The ...

    • Downloads: 706
  • For Customer Insights Professionals

    Report: Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's ...

    • Downloads: 111
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