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For CMO Professionals
Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...
- Downloads: 293
For Customer Insights Professionals
Vision: The Personal Identity And Data Management Playbook
Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...
- Downloads: 1142