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For CMO Professionals
Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...
- Downloads: 268
For Customer Insights Professionals
Vision: The Personal Identity And Data Management Playbook
Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about...
- Downloads: 1069
For eBusiness & Channel Strategy Professionals
Forrester conducted an online survey fielded in May and June 2012 of 30,978 US and 2,032 Canadian online adults ages 18 to 88. For results based on a randomly chosen sample of this size (N = 30,978...