Refine your results
For CMO Professionals
Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers
CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...
- Downloads: 383
For B2C Marketing Professionals
Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...
- Downloads: 123
For Customer Insights Professionals
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...
- Downloads: 10