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For CMO Professionals
Shopper Marketing Needs Close Ties To Brand Marketing To Attract Empowered Consumers
CMOs have given renewed attention to shopper marketing efforts lately, as these marketers sit closest to the consumer while she is in buying mode. However, shopper marketing teams are more typically...
- Downloads: 372
For Marketing Leadership Professionals
Marketers in China are struggling to effectively measure their investments in social media. Most of them are still at the early-maturity stage of social media measurement — focusing on basic...
- Downloads: 113