For B2C Marketing Professionals
How Smart Publishers Grow Audiences While Maximizing Revenue And User Experience
In its simplest form, yield management is the process by which a publisher allocates digital inventory to its various selling strategies, partners, and channels to earn the greatest revenue for each...
- Downloads: 64
For Customer Insights Professionals
How A Sports Enterprise Leverages Its Fan & Media Engagement Center To Transform Into A Digital Enterprise
Forrester believes that firms must look beyond campaigns and instead deliver self-perpetuating cycles of real-time and insight-driven customer interactions to win, retain, and engage with customers....
- Downloads: 174