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For Customer Insights Professionals
Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance
Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...
- Downloads: 123
For B2C Marketing Professionals
How To Navigate Fragmenting Media Audiences Across Niche, Focused Digital Media Networks
Young demographic audiences, often described as Millennials or Gen Zers, are fragmenting across a new landscape of affinity-focused media channels built on YouTube including StyleHaul, Machinima,...
- Downloads: 371
For eBusiness & Channel Strategy Professionals
Like many companies in the physical media sector, video game retailers face disruption from mobile devices, digital distribution, and intense competition. This case study provides eBusiness...
- Downloads: 74