Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • Business Technographics
  • Sales Enablement
  • For Sales Enablement Professionals

    Report:Asia Pacific Channels: Indian Tiger, Chinese Dragon

    Indian Partners Outpace Chinese

    China and India are two of the largest emerging markets with strong economic growth. China represents the third largest single country tech market by market size; India ranks 11th. Homogenous...

    • Downloads: 61
  • For Sales Enablement Professionals

    Report:The VSB Software Market: Cloud Triggers And Custom Development

    This workbook provides data on how the current generation of VSBs displays significantly different software investment plans than earlier generations. VSBs are beginning to think and act more like...

    • Downloads: 30
  • For Sales Enablement Professionals

    Report:The Millennial Workforce Effect On SMB Technology Utilization

    SMB Millennials "Out-Tech" Even Their Enterprise Peers

    It is well understood that the entrée of the Millennial generation into the workforce is having a profound effect on businesses' technology decision-making and utilization. What is less well...

    • Downloads: 80
  • For Sales Enablement Professionals

    Report:Tech Channel Marketing Trends 2012

    Growth Continues In Channel-Generated Revenue Share And Investment

    It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

    • Downloads: 503
  • For Sales Enablement Professionals

    Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

    In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

    • Downloads: 35
  • For Sales Enablement Professionals

    Report:How Customers Value IaaS Cloud Channels

    Hosters And Tech Vendors Are Drafting Amazon's Slipstream

    The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

    • Downloads: 447
  • For Sales Enablement Professionals

    Charts & Figures:Mobility Solutions Will Be A Key Focus For Channel Partners

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:Assessment And Support Tools For Partners

  • For Sales Enablement Professionals

    Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

    Which Channels Are Customers Sourcing From?

    In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

    • Downloads: 362
  • For Sales Enablement Professionals

    Report:Seeding The Cloud Channel

    Channel Partners' Plans And Needs For Business Model Transformation

    As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

    • Downloads: 291
  • For Sales Enablement Professionals

    Charts & Figures:Channel Pros Believe That Cloud And Managed Services Revenue Will Increase

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:Channel Partners Need Enablement Support

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:Channel Partners Predict Positive Business Growth In The Coming Two Years

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Charts & Figures:Enterprise Organizations Will Primarily Focus On Mobility Solutions

    Channel Partners' Plans And Needs For Business Model Transformation

  • For Sales Enablement Professionals

    Report:Opportunities In The SMB Cloud Services Market

    SMBs' strong adoption of cloud computing is well known. What is less well understood is how SMBs are adopting cloud for various technology categories relative to one another.

    • Downloads: 276