Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • Past 18 months
  • Marketing Leadership
  • For Marketing Leadership Professionals

    Report:Score Your Mobile Marketing Maturity

    Assessment: The Mobile Marketing Playbook

    This report for marketers explains how to assess your mobile marketing capabilities. We find that although mobile budgets are beginning to increase, the majority of marketers are still in the early...

    • Downloads: 598
  • For Marketing Leadership Professionals

    Blog:Mobile Moments Change Everything — Check Out #MyMobileMoment And Add Your Own

    Stop thinking in terms of what you do, or how your technology works now. Start thinking in terms of the mobile moments of your customers. A mobile moment is a point in time and space when someone...

    • For Marketing Leadership Professionals

      Report:Craft A Maturity-Based Mobile Strategy

      Strategic Plan: The Mobile Marketing Playbook

      Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies...

      • Downloads: 716
    • For Marketing Leadership Professionals

      Report:The State Of Mobile Technology For Marketers, 2014

      Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

      • Downloads: 1125
    • For Marketing Leadership Professionals

      Report:The POST Process Drives Social Success

      Strategic Plan: The Social Marketing Playbook

      Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

      • Downloads: 4463
    • For Marketing Leadership Professionals

      Report:Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution

      Tools And Technology: The Content Marketing Playbook

      Content marketing has rapidly gained marketers' attention as a new way to build deeper relationships with customers. But marketers' ability to sustain a meaningful content marketing strategy rests on...

      • Downloads: 432
    • For Marketing Leadership Professionals

      Blog:Something Like Democratic Marketing

      Set against marketing messages, I would rather listen to my neighbor’s opinion of a product. A critic’s opinion. An expert’s. Any idiot with an Internet connection, in fact...

      • For Marketing Leadership Professionals

        Blog:Want More Social Marketing Budget? Stop Measuring Social Engagement

        Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social...

        • For Marketing Leadership Professionals

          Charts & Figures:Many Players Are Adding Value To Payments Across The Customer Life Cycle

        • For Marketing Leadership Professionals

          Blog:Where in the Customer Life Cycle do your audiences use social media?

          You know by now that studying your audience's social behaviors is the first step in building a great social strategy. But most models for evaluating audiences’ social usage simply tell...

          • For Marketing Leadership Professionals

            Report:How Online Video Will Challenge DVRs' Role

            Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

            Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

            • Downloads: 330
          • For Marketing Leadership Professionals

            Report:Build The Case For Content Marketing On Efficiency, Differentiation, And Granular Metrics

            Business Case: The Content Marketing Playbook

            Content marketing doesn't exist in most CFOs' lexicons. This is because budgets for content marketing at many business-to-business (B2B) and business-to-consumer (B2C) companies simply do not exist;...

            • Downloads: 267
          • For Marketing Leadership Professionals

            The Content Marketing Playbook For 2015

            Master Content Marketing To Drive Engagement, Credibility, And Preference

            Today's empowered consumers are in control and telling brands where, when, and how they are open to a mutually valuable exchange of information. To counter growing media fragmentation and consumer...

            • For Marketing Leadership Professionals

              Report:The Path To Mobile Marketing Mastery

              Executive Overview: The Mobile Marketing Playbook

              Today, two-thirds of US online adults use a smartphone, and Forrester predicts this number will grow. Many marketers realize that more and more customers are mobile-dominant, but few recognize the...

              • Downloads: 682
            • For Marketing Leadership Professionals

              Blog:Invest In Analytics To Meet Your Mobile Objectives

              A year ago, I blogged about the fact that the app economy was blurring the lines and opening up new opportunities, with a lot of new entrants in the mobile space, be it with mobile CRM and analytics,...

              • For Marketing Leadership Professionals

                Blog:Are Your Social Marketing Efforts Competitive In China?

                Too often, marketers wonder whether their social marketing efforts are keeping pace with those of their peers. Marketers in China are no exception. My most recent report, Benchmarking Social...

                • For Marketing Leadership Professionals

                  Charts & Figures:Trust Is A Key Enabler Of Mobile Wallet Adoption

                  Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments

                • For Marketing Leadership Professionals

                  Report:DMPs Deliver Value To Early Adopters In A Nascent Market

                  Learn From Early Movers About The Why, The How, And The What's Next

                  Data management platforms (DMPs) add tremendous value to both anonymous digital data and existing customer data by providing a single, unified platform for data collection and processing....

                  • Downloads: 389
                • For Marketing Leadership Professionals

                  Blog:The Supreme Court Agrees To Preserve Mobile Phone Privacy -- But The Real Conflict Is In The Cloud

                  American government is divided along liberal-conservative lines on just about everything. But the Supreme Court agreed that you can't search somebody's mobile phone without a warrant, and it...

                  • For Marketing Leadership Professionals

                    Report:Seven Steps To A Needs-Based Marketing Strategy

                    Now more than ever, brands are able to achieve their marketing objectives through new technologies and touchpoints. This constant stream of technology is both a blessing and a curse for strategy...

                    • Downloads: 425
                  • For Marketing Leadership Professionals

                    Charts & Figures:Marketers Prioritize Data Security And Account Support

                  • For Marketing Leadership Professionals

                    Charts & Figures:The Social Technographics® Score Helps You Set A Strategy

                    How To Target Your Audience's Favorite Social Behaviors And Sites

                  • For Marketing Leadership Professionals

                    Blog:What To Learn From The Japanese Mobile-Centric Market

                    Japanese consumers are among the most mobile-savvy in the world: They were shopping, banking, and gaming on mobile phones long before consumers in other nations. The Japanese mobile ecosystem used to...

                    • For Marketing Leadership Professionals

                      Blog:A Simple Video That Explains The Mobile Mind Shift

                      Are you in need of a quick and simple way to explain what mobile moments are and how they apply in the mobile mind shift? Short of having Ted, Julie, or me come to your office and raise...

                      • For Marketing Leadership Professionals

                        Blog:Messaging Apps Are Thriving In The Age of The Customer

                        By now, you've surely heard of the second-largest acquisition in tech history, with Facebook acquiring WhatsApp for $19 billion. However, you may be less familiar with other messaging apps like...