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For Customer Insights Professionals
Nestlé Used The Four Ps To Capture, Manage, Analyze, And Apply Social Data
Non-Chinese companies with an ambition to be global leaders must listen to China's social networks, and Nestlé is no exception. In 2013, the global food giant built a social command center in...
- Downloads: 10
For CMO Professionals
Technographics® TRUE Brand Compass: Car Rental And Sharing
New ride-booking and car sharing services like Getaround, Lyft, Uber, and Zipcar — some of which exploit the rising sharing economy — threaten to change car ownership eventually but will...
- Downloads: 12