Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

Refine your results

Date Range

Role

Methodology

Industry

Topics

Region

Vendor

145 results in Everything

  • Reineke Reitsma
  • For Marketing Leadership Professionals

    Charts & Figures:Online and Offline Media Consumption

    European Consumer Technographics®

  • For Marketing Leadership Professionals

    Charts & Figures:An Inside Look At Online And Mobile Spending

    European Consumer Technographics®

  • For Marketing Leadership Professionals

    Charts & Figures:Emerging Markets Overview: Russia

  • For Marketing Leadership Professionals

    Charts & Figures:Social Media Usage In Europe

    European Consumer Technographics®

  • For Marketing Leadership Professionals

    Report:Emerging Markets Overview: Russia

    A Global Consumer Technographics® Report

    Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

    • Downloads: 55
  • For Data Insights Professionals

    Blog:The Data Digest: Online Video Advertising

    This week, Facebook announced its rollout of auto-play advertising videos – starting with a teaser for the upcoming movie Divergent. The video ads automatically start playing, without sound,...

    • For Data Insights Professionals

      Blog:The Data Digest: Black Friday - Old Traditions; New Routines

      by Anjali Lai On Tuesday at 8 a.m., I received a call from my mother. Instead of driving to her office, as she’s faithfully done at that time for more than a decade, my mother was caught...

      • For Data Insights Professionals

        Blog:The Data Digest: Introducing the Splinternet Engagement Index

        My colleague Josh Bernoff recently published a report called 'The Splinternet Engagement Index." The idea behind this index is that it's getting harder and harder for companies to...

        • For Customer Insights Professionals

          Report:Emerging Markets Overview: Indonesia

          A Global Consumer Technographics® Report

          Spread across thousands of islands in the Indian and Pacific Oceans, Indonesia is Southeast Asia's biggest economy. With 251 million people, it's the fourth-largest country in the world in terms of...

          • Downloads: 34
        • For Data Insights Professionals

          Blog:The Data Digest: Uptake Of Mobile Messaging In Europe

          This week, there was a lot of blogging and commenting around Facebook possibly acquiring mobile messaging company WhatsApp. And although WhatsApp quickly denied that Facebook acquisition...

          • For Data Insights Professionals

            Blog:The Data Digest: Profiling Creators

            Creators sit at the top of Forrester’s Social Technographics® ladder: They are the consumers who write blogs and articles, upload self-created video and music, post photos, and maintain...

            • For Customer Insights Professionals

              Report:Emerging Markets Overview: Turkey

              A Global Consumer Technographics® Report

              Straddling the continents of Europe and Asia, Turkey holds a strategic position in the region. The economy has enjoyed strong growth in recent decades, fuelled by trade and foreign investment. Turkey...

              • Downloads: 32
            • For Data Insights Professionals

              Blog:The Data Digest: Consumers See Less Value In Email Promotions

              Email marketing is at an important crossroads because email is losing its appeal for consumers. Research shows that younger people in particular feel email is too formal. Forrester’s...

              • For Marketing Leadership Professionals

                Report:Profiling Chinese Luxury Goods Buyers

                A Technographics® Data Essentials Document

                Luxury goods are very popular in China; they are bought by men and women of all ages and across all income levels. Compared with non-luxury goods buyers, Chinese luxury goods buyers tend to have...

                • Downloads: 46
              • For Marketing Leadership Professionals

                Charts & Figures:Customer Life-Cycle Industry Overview: Over-The-Counter Health Products

              • For Data Insights Professionals

                Blog:The Data Digest: What Do US Consumers Expect From Their Healthcare Provider?

                At the beginning of 2013, approximately 153 million US online adults had health insurance coverage. While it serves the majority of US adults, the health insurance industry is unique in that only a...

                • For Marketing Leadership Professionals

                  Charts & Figures:Customer Life-Cycle Industry Overview: Clothing, Footwear, And Accessories

                • For Customer Insights Professionals

                  Report:What Needs To Happen In Market Research In 2013

                  Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future

                  The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...

                  • Downloads: 347
                • For Marketing Leadership Professionals

                  Report:US Online Hispanics: A Demographic Overview

                  North American Technographics®

                  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile device...

                  • Downloads: 175
                • For Customer Insights Professionals

                  Charts & Figures:Emerging Markets Overview: Indonesia

                  A Global Consumer Technographics® Report

                • For Marketing Leadership Professionals

                  Report:Digital Moms: A Demographic Overview

                  European Technographics®

                  Moms — defined here as European online women ages 18 to 50 who are parents of a child younger than 16 that is living with them — are much like their "non-mom" counterparts when it comes...

                  • Downloads: 95
                • For Customer Insights Professionals

                  Charts & Figures:Emerging Markets Overview: India

                • For Customer Insights Professionals

                  Charts & Figures:Emerging Markets Overview: Turkey

                  A Global Consumer Technographics® Report

                • For Marketing Leadership Professionals

                  Charts & Figures:Consumer Spending Grew Steadily In Urban China In The Past Few Years

                • For Marketing Leadership Professionals

                  Report:Profiling Brand-Loyal And Price-Conscious US Consumers

                  A Technographics® Data Essentials Document

                  Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

                  • Downloads: 110