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by Anjali Lai Early last year, Forrester published a report profiling digital natives — youth ages 12 to 17. They've grown up in a world of rapidly evolving technology, to the extent that...
with Anjali Lai Summer 2013 may be bringing about a renewed enthusiasm for surfing — and not only on the beach: Many consumers are turning to online video services to skim the waves of new...
A Global Consumer Technographics® Report
Mobile continues to be a phenomenon; we're seeing accelerating adoption and greater integration with consumers' lifestyles. The number of unique smartphone subscribers in the US grew by 34 million in...
- Downloads: 118
At the beginning of 2013, approximately 153 million US online adults had health insurance coverage. While it serves the majority of US adults, the health insurance industry is unique in that only a...
Last week, my colleague Sucharita Mulpuru published Forrester’s annual US online holiday retail forecast. In her blog, she shared that Forrester expects this year’s holiday season to...
Blog:“The State Of Consumers And Technology: Benchmark 2012, Europe” Shows Local Differences In Technology Uptake
I am delighted to announce that for the first time, our annual US consumers and technology benchmark report now has a European counterpart: "The State Of Consumers And Technology: Benchmark...
As I’m writing this blog post on December 30, I don’t yet know how many messages will be sent on New Year’s Eve this year. But looking at the data from recent years, we can expect a...
This week, there was a lot of blogging and commenting around Facebook possibly acquiring mobile messaging company WhatsApp. And although WhatsApp quickly denied that Facebook acquisition...
For Customer Insights Professionals
Market Insights Needs To Invest In Richer Data, Technology, And Skills To Prepare For The Future
The market insights industry is at a crossroads. Digital disruption has created an environment in which customer and competitive change is happening much more quickly and having a bigger impact on...
- Downloads: 366
For B2C Marketing Professionals
A Consumer Technographics® Report
Window shopping can be trendy, but "screen shopping" might be next season's newest fashion. With the proliferation of online garment retailers, fashion labels' aggressive digital campaigns, and...
- Downloads: 66
We finally have sunny weather here in the Netherlands -- and for me, and many of my friends and colleagues, that means it's time to prepare for our summer holidays! Will it be a family...
Historically, consumers in Asia Pacific have done far more activities on their mobile phones than in other regions. With the increasing availability of affordable smartphones in the region, mobile...
I recently published a report on The European eCommerce Landscape; it shows that more than two-thirds of European online consumers are shopping online, but there are big differences among the...