Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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  • John R. Rymer
  • For CIO Professionals

    Report:Office 2013: A Breakthrough In Productivity

    Highly Integrated With A Risk Of Lock-In

    Microsoft looks to strike three very familiar chords with the release of Office 2013: mobile, social, and cloud. Each has become table stakes for enterprise software, and in order for Microsoft to...

    • Downloads: 605
  • For Application Development & Delivery Professionals

    Blog:Big Data: The Worst Category Name Ever

    Grant me a "crabby old guy" rant on big data. I continually hear people in our industry using the term big data as a product-category name -- and confusing everyone about the business value of big...

    • For CIO Professionals

      Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

      New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

      The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

      • Downloads: 386
    • For Application Development & Delivery Professionals

      Report:New Development Platforms Emerge For Customer-Facing Applications

      Firms Choose Low-Code Alternatives For Fast, Continuous, And Test-And-Learn Delivery

      Hand-coding is too slow to develop and deliver many of the applications that companies use to win, serve, and retain customers. Some firms are turning to new, "low-code" application platforms that...

      • Downloads: 496
    • For Application Development & Delivery Professionals

      Report:The Standalone Business Rules Platform Market Segment Should Be Growing Faster

      Market Overview: Business Rules Platforms In 2013

      The market for business rules technologies is healthy, but the standalone platform segment is growing more slowly than it should. Most enterprises should use standalone business rules platforms to...

      • Downloads: 509
    • For Infrastructure & Operations Professionals

      Report:How Will Your Private Cloud Pass The Developer Self-Service Litmus Test?

      Developer Self-Service Access Enables Rapid App Delivery

      Developers judge private cloud initiatives by the degree of autonomous access they get to environments and resources that tech management provides. Few enterprises offer developer self-service to...

      • Downloads: 72
    • For Application Development & Delivery Professionals

      Report:Don't Just Maintain Business Applications, Raise Business Responsiveness

      Continuous Improvement: The Business Applications Playbook

      While big projects such as delivering new off-the-shelf or custom-built applications help your organization achieve excellent business outcomes, sustaining these outcomes requires that your...

      • Downloads: 604
    • For Application Development & Delivery Professionals

      Blog:The Future Of Microsoft .NET: New Options, New Choices, New Risks

      Jeffrey S. Hammond and I wrote this research together. The full report is available to Forrester clients at this link. One Microsoft platform era is ending, and another is beginning. The .NET era as...

      • For Application Development & Delivery Professionals

        Report:Quick Take: The Salesforce-HP Superpod Experiment

        Salesforce Gives HP Gear And Dedicated Instances A Test Drive's most puzzling announcement at its Dreamforce 2013 conference was the Superpod it will develop with HP. Superpod will be an instance of the platform and sales and service...

        • Downloads: 108
      • For Application Development & Delivery Professionals

        Charts & Figures:Modern AD&D Tools And Technologies Overview

      • For Application Development & Delivery Professionals

        Report:Are You Ready For SharePoint's Big Pivot?

        What You Need To Know To Make The Shift To SharePoint 2013

        With the latest release of SharePoint in early 2013, Microsoft pivots in earnest from conventional software to subscription cloud services. Among SharePoint releases, the 2013 edition carries big...

        • Downloads: 402
      • For Application Development & Delivery Professionals

        Blog:Digital Customer Experiences: The Next Frontier For AD&D Pros

          Forrester analysts Stephen Powers, Ron Rogowski, and I collaborated on this research. Digital customer experience has become a key business differentiator, and application development and...

        • For Enterprise Architecture Professionals

          Report:Five Customer-Facing Scenarios Shape "Low-Code" Platform Choices

          Enterprise Architects Should Add A New Platform To Their Architecture Blueprints

          Confronting demands to deliver customer-facing applications quickly and efficiently, some firms are seeking alternatives to custom coding on application platforms that rely heavily on Java and .NET...

          • Downloads: 231
        • For Application Development & Delivery Professionals

          Report:Unify The Digital Experience Across Touchpoints

          Create A Consistent Experience To Engage Customers

          Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

          • Downloads: 1549
        • For CIO Professionals

          Report:Accelerate Market Responsiveness With A Holistic Cloud Strategy

          Executive Overview: The Cloud Computing Playbook

          Cloud computing has reached an inflection point for enterprises — a comprehensive strategy for broad adoption and use is now required. Until now, most companies had adopted public cloud...

          • Downloads: 2097
        • For Application Development & Delivery Professionals

          Blog:What Is Salesforce1 Anyway?

          Salesforce1 was the big development revealed at's huge Dreamforce 2013 conference. But many left the conference wondering the same thing: What exactly is Salesforce1? A new mobile...

          • For Application Development & Delivery Professionals

            Report:Two Paths To The Ideal Digital Experience Delivery Organization

            Digital Customer Experience Delivery Demands An Organizational Transformation

            Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

            • Downloads: 312
          • For Application Development & Delivery Professionals

            Report:Understanding Cloud's Multitenancy

            Architectures To Balance Economies Of Scale And Security

            True cloud services all use some mode of multitenancy — the ability for multiple customers (tenants) to share the same applications and/or compute resources. It is through multitenant...

            • Downloads: 1006
          • For Application Development & Delivery Professionals

            Blog:Microsoft Gets A New Java License, Oracle Gets A Cloud Channel

            Microsoft’s cloud partnership with Oracle gives the Redmond, WA giant a new license to distribute Java technology — something it hasn’t had since 2004. With this license, Microsoft...

            • For Application Development & Delivery Professionals

              Charts & Figures:Application Services: CloudBees's Roster Leads The Pack

              Our Guide To The Tools And Services Of 22 Platforms

            • For Application Development & Delivery Professionals

              Blog:Progress Software Lowers Its Sights

              Clay Richardson, Mike Gilpin, and I collaborated on this blog post. I don’t normally blog in response to news events, but I feel obligated to blog about Progress Software’s strategy...

              • For Application Development & Delivery Professionals

                Charts & Figures:Programming Language Support

                Our Guide To The Tools And Services Of 22 Platforms

              • For Application Development & Delivery Professionals

                Report:How And Why Customers Choose Public Cloud Platforms

                Fast Delivery Is Just The Beginning

                All of the application development and delivery (AD&D) leaders that we interviewed for "The Forrester WaveTM: Enterprise Public Cloud Platforms, Q2 2013" told us that they made the move to public...

                • Downloads: 467
              • For Application Development & Delivery Professionals

                Blog:SharePoint Enters Its Awkward Teenage Years

                Rob Koplowitz and I collaborated on this research. Forrester clients can access the full report here. The research uses data from Forrester’s August 2012 Global SharePoint Usage Online Survey...

                • For Application Development & Delivery Professionals

                  Report:How Customer Obsession Is Remaking The AD&D Landscape

                  Landscape: The Application Development Strategy, Structure, And Sourcing Playbook

                  The central role of software in customer-facing business activities has begun to redraw the map of application development and delivery (AD&D) teams and processes. Why? Customer engagement software...

                  • Downloads: 173