Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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67 results in Everything

  • Jeffrey S. Hammond
  • For Application Development & Delivery Professionals

    Blog:API Management: A Key Component Of Modern Application Architecture

    I’ve previously written about how modern application architectures are shifting toward compositional, service-oriented architectures — “for real” this time. RESTful services...

    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Technologies That Drive Sales

      Tools And Technology: The Mobile eBusiness Playbook

      New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

      • Downloads: 1744
    • For Application Development & Delivery Professionals

      Report:Brief: 2014 Mobile Developer Platform Preferences

      Developers Disproportionately Target Android And iOS, With Windows Phone A Credible Third Option

      Android and iOS devices still attract the lion's share of developers because of their broad consumer support and bring-your-own-device (BYOD) adoption by employees. But they aren't the only mobile...

      • Downloads: 240
    • For Application Development & Delivery Professionals

      Report:Brief: Box Bets Big On Content Services Platform

      Its Yellow Brick Road Will Be A Difficult Journey

      Like Dorothy, swept from the comfort of her home in Kansas, Box finds itself in an increasingly foreboding and threatening world as Dropbox, Google, and Microsoft crush the cost of file sync and...

      • Downloads: 111
    • For Application Development & Delivery Professionals

      Report:Facebook's Place In A BT Application Development Strategy

      Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential

      Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

      • Downloads: 91
    • For CIO Professionals

      Report:CIOs: Organize For Mobile Success

      Build And Support IDEA Teams To Drive Mobile Moments

      Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, CIOs must work closely with their business peers. Where to start? We suggest a four-part...

      • Downloads: 255
    • For Application Development & Delivery Professionals

      Report:The Future Of Microsoft .NET: New Options, New Choices, New Risks

      The Emerging Windows Platform Expands On The .NET Framework

      One Microsoft platform era is ending and another is beginning. The .NET era as we've known it is winding down. .NET doesn't go away — it becomes Microsoft's preferred server environment for a...

      • Downloads: 867
    • For Application Development & Delivery Professionals

      Report:IBM Reinforces MobileFirst

      On-Premises Software Converges With Cloud Services

      At two recent customer conferences, IBM showcased the latest rendition of its "MobileFirst" initiative for developers. IBM MobileFirst comprises a set of products, including Worklight, MaaS360,...

      • Downloads: 173
    • For Application Development & Delivery Professionals

      Report:Quick Take: Google Amps Up Android

      Android L-Preview Links Phones and Tablets To Cars, TVs, And Wearables

      Google I/O is the hottest developer conferences in the world for a reason: Android is the fastest growing and most-used mobile platform. That's not to say that Google is not a web juggernaut, too....

      • Downloads: 122
    • For Application Development & Delivery Professionals

      Report:Build Five-Star Mobile Apps

      Processes: The Mobile App Development Playbook

      There are millions of mobile apps out there, and they're all competing for the same consumers. Companies hoping to reach customers through the mobile channel need to ensure that their apps get high...

      • Downloads: 1366
    • For Application Development & Delivery Professionals

      Report:Quick Take: Microsoft Open Sources .NET

      Support For Linux And OS X Mark Big Bets On Azure And Modern Applications

      Microsoft just took the wraps off a set of announcements and updates to the .NET framework, Visual Studio development tools, and Azure cloud services. These announcements include contributing major...

      • Downloads: 141
    • For Application Development & Delivery Professionals

      Report:Building High-Performance Mobile Experiences

      Performance Management: The Mobile Application Development Playbook

      The early days of enterprise mobile app development focused on creating a functional experience and getting it out the door quickly, leaving "quality" as a problem for another day. As organizations...

      • Downloads: 301
    • For Application Development & Delivery Professionals

      Blog:Intel’s Acquisition Of Mashery Nets It Public API Smarts, Developers, And More...

      Co-authored with Eve Maler Yesterday Intel set off of a flurry of tweets and news stories when it announced it had acquired Mashery. For those who aren’t familiar with Mashery, it is one of the...

      • For eBusiness & Channel Strategy Professionals

        Report:Quick Take: Fire Phone Fails; Amazon Doesn't

        Insights, Not Sales, Will Define Amazon's Success

        On June 18, 2014, Amazon announced the launch of a smartphone, named the Fire Phone, with unique hardware and services designed to enhance its core businesses: retail and a digital platform....

        • Downloads: 155
      • For CIO Professionals

        Report:Quick Take: Apple And IBM Team Up To Create A New Enterprise Mobile Platform

        New Partnership Melds Complementary Strengths In Consumer And Enterprise Markets

        The leading mobile OS devices from Apple and Google have blossomed in enterprise settings because individuals want the same mobile devices and apps at work that they use in their personal lives. But...

        • Downloads: 386
      • For Application Development & Delivery Professionals

        Blog:Consumer Engagement Is Shifting Toward Micro Moments

        Happy iPhone 6 day. If you're reading this you're proabably not standing in line hoping to get your hands on Apple's latest devices. My colleague Mike Facemire drove...

        • For Application Development & Delivery Professionals

          Report:The Engagement Platform's Aggregation Tier

          A Closer Look At The Heart Of Modern Enterprise Architecture

          The Forrester report "Mobile Needs A Four-Tier Engagement Platform" outlined the enterprise architecture required for a successful digital strategy that serves customers via web and mobile channels,...

          • Downloads: 256
        • For Application Development & Delivery Professionals

          Report:Choose The Right Mobile Development Solutions

          Tools And Technology: The Mobile App Development Playbook

          Traversing the mobile app development technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the...

          • Downloads: 1210
        • For Security & Risk Professionals

          Report:Charter A Mobility Council With Seven Tasks

          Smartphones, tablets, and the rise of bring-your-own-device (BYOD) programs have put tremendous pressure on IT to revamp and rethink its mobile strategy: everything from procurement and development...

          • Downloads: 988
        • For Application Development & Delivery Professionals

          Report:Organize For Mobile Development Success

          Organization: The Mobile App Development Playbook

          Customer expectations are soaring as the mobile mind shift accelerates. In order to meet those expectations, mobile development teams must be capable of releasing high-quality apps multiple times a...

          • Downloads: 437
        • For Application Development & Delivery Professionals

          Report:Quick Take: Google Cloud Services Gather Steam

          New Developer Tools, Big Data Services, And Aggressive Pricing Will Tempt Enterprise Developers

          At last week's I/O developer conference, Google announced a slew of new developer tools, application programming interfaces (APIs), and cloud services that will make it easier for developers to put...

          • Downloads: 260
        • For Application Development & Delivery Professionals

          Report:Microsoft Ascending

          In First 100 Days, Nadella's Team Shifts To A More Open And Aggressive Posture

          When Microsoft named Satya Nadella the third CEO in its history this past February, we posited 10 questions he needed to answer to ensure Microsoft's future relevance to enterprises. As Nadella's...

          • Downloads: 278
        • For Application Development & Delivery Professionals

          Report:Build Mobile Apps That Drive Engagement

          Executive Overview: The Mobile App Dev Playbook

          The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of smartphones and tablets. But building mobile apps is...

          • Downloads: 1524
        • For Infrastructure & Operations Professionals

          Report:Brief: Forrester's Shopping Guide For Mobile Application Performance Management Solutions

          Mobile Application Performance Management Is A Critical BT Agenda Solution For Optimizing Mobile Moments

          Your firm needs a mobile strategy to transform into a digital business. A well-executed strategy will ensure that customers are continually engaged with your firm and employee productivity is...

          • Downloads: 109
        • For Application Development & Delivery Professionals

          Report:Measuring Mobile Apps

          Performance Management: The Mobile App Development Playbook

          When beginning to build and deploy mobile apps, development teams quickly discover that they need to deliver new versions and updates much faster: eight to 12 times a year or more. Mobile performance...

          • Downloads: 1004