Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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126 results in Everything

  • Peter Sheldon
  • For eBusiness & Channel Strategy Professionals

    Blog:RWD Is A Natural Evolution Of The Web — And It's Here To Stay

    When I first looked at responsive web design (RWD) back in June 2012, only early adopters (mostly startups, agencies and media firms) had taken the plunge. Back then, developers and web designers...

    • For eBusiness & Channel Strategy Professionals

      Report:Solving The Quandary Of Responsive Design

      Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

      Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

      • Downloads: 547
    • For eBusiness & Channel Strategy Professionals

      Blog:Undercover Analyst – Forrester goes on the receiving end of the holiday online shopping season

      In the first season of the hugely popular CBS Undercover Boss series, GSI Commerce founder and CEO Michael Rubin went undercover for a week in one of his firm’s eCommerce distribution...

      • For eBusiness & Channel Strategy Professionals

        Blog:Canadian Online Retail Shifts up a Gear, eh?

        This week Forrester published our inaugural online retail forecast for Canada. While still lagging behind the US market, online sales in Canada show encouraging signs of growth over the next 5 years....

        • For eBusiness & Channel Strategy Professionals

          Report:Optimize Performance For Global eCommerce

          Performance Management: The eCommerce Globalization Playbook

          Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

          • Downloads: 823
        • For eBusiness & Channel Strategy Professionals

          Charts & Figures:eBusiness Teams Are Using RWD To Optimize Complex Transactional Experiences

        • For Application Development & Delivery Professionals

          Report:More Than Hype: Determining When To Use Responsive Web Design

          Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

          • Downloads: 523
        • For eBusiness & Channel Strategy Professionals

          Report:Market Overview: Global Payment Service Providers 2013

          Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred...

          • Downloads: 1013
        • For eBusiness & Channel Strategy Professionals

          Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

          Neither Is Perfect, But Either Could Be Perfect For Your Customer

          Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

          • Downloads: 564
        • For eBusiness & Channel Strategy Professionals

          Blog:Announcing The Forrester Wave™: Omnichannel Order Management, Q3 2014

          Order management systems (OMS’s) typically haven’t garnered the same attention as other commerce technology. Orchestrating online orders from the point of purchase through to the point...

          • For Application Development & Delivery Professionals

            Report:Brick And Mortar Retail Fights Back

            Use Store Inventory To Win, Serve, And Retain Retail Customers

            Consumers have fallen out of love with stores. They can (and do) buy anything they like online, but miss the immediacy of an in-store purchase. Amazon's formidable supply chain investments continue...

            • Downloads: 336
          • For eBusiness & Channel Strategy Professionals

            Charts & Figures:eCommerce Site Performance Varies Drastically Among Global Markets

          • For eBusiness & Channel Strategy Professionals

            Blog:SunTrust Reboots Its Digital Platform With Responsive Design

            With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

            • For eBusiness & Channel Strategy Professionals

              Report:Why Every Online Retailer Should "Ship-From-Store"

              Revenue, Customer Experience, And Margin Gains Await Retailers That Have The Vision To Seize This Strategic Opportunity

              Amazon is intensifying the online battle across many fronts, including the construction of new distribution centers designed to get orders to the customer as quickly and cheaply as possible....

              • Downloads: 535
            • For eBusiness & Channel Strategy Professionals

              Blog:Mobile Laggards Beware - Google Is Exposing Your Shortcomings

              This week Google started promoting mobile optimized websites in their search results: Frankly I'm amazed it's taken Google this long to implement, however for mobile users it's a welcome...

              • For eBusiness & Channel Strategy Professionals

                Charts & Figures:Responsive Design Has Risen To A Top-Three eBusiness Technology Priority

              • For Application Development & Delivery Professionals

                Report:Content And Commerce: The Odd Couple Or The Power Couple?

                How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

                Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

                • Downloads: 358
              • For eBusiness & Channel Strategy Professionals

                Charts & Figures:Behind Most Freemium Business Models Lies A Subscription Strategy

              • For eBusiness & Channel Strategy Professionals

                Report:Understanding Responsive Design

                What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

                The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

                • Downloads: 1229
              • For eBusiness & Channel Strategy Professionals

                Report:Market Overview: Full-Service eCommerce Solutions

                Running an eCommerce operation in today's fast-paced, highly competitive marketplace is hard, and it just keeps getting harder. eBusinesses must execute many functional areas well — from demand...

                • For eBusiness & Channel Strategy Professionals

                  Blog:SAP To Acquire Hybris — What Does It Mean?

                  After repeated false starts of trying to build its way into the enterprise eCommerce space, SAP has finally decided to do a U-turn on its strategy and buy its way in. For years there has been intense...

                  • For eBusiness & Channel Strategy Professionals

                    Charts & Figures:Evaluated Vendors: Product Information

                  • For eBusiness & Channel Strategy Professionals

                    Charts & Figures:Investment In Commerce Technology Continues To Rise

                  • For eBusiness & Channel Strategy Professionals

                    Charts & Figures:eBusiness Teams Are Planning To Invest In HTML5 Mobile And Tablet Sites

                    What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Just Where Do My Online Orders Come From?

                    Have you ever stopped to think where your last online order came from and how it got to your house? We might assume that the package on our doorstep has probably just made a lengthy and complex...