For Customer Insights Professionals
Tools And Technology: The Cross-Channel Attribution Playbook
In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...
- Downloads: 607
For B2C Marketing Professionals
The Nine Providers That Matter Most And How They Stack Up
Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...
- Downloads: 1093