Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

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4218 results in Reports

    • For Security & Risk Professionals

      Report:Market Overview: Vulnerability Management

      Vulnerability Management Is Key For Defending Your Digital Business

      Cybersecurity incident disclosures and vulnerability warnings continue to be released at an alarming and fatiguing rate, and there aren't any signs of breach activity slowing down. Vulnerability...

      • Downloads: 442
    • For CIO Professionals

      Report:Focus Your Dual Tech Management Agenda Using Forrester's BT/IT Agenda Index

      The Mix Of BT And IT In The CIO's Dual Agenda Varies By Industry And Business Model

      CIOs face a dual technology management agenda: The information technology (IT) agenda focuses on supporting and transforming internal operations, and the business technology (BT) agenda focuses on...

      • Downloads: 184
    • For CMO Professionals

      Report:Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

      Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

      Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

      • Downloads: 155
    • For CIO Professionals

      Report:Case Study: How Pioneer Is Transforming Its Portal Into An Engagement Workplace

      Support Your Users With An Interactive, Integrated, And Intuitive Portal

      Over the past several years, forward-thinking organizations have begun to move from intranets, which they primarily used for publishing static content, to "engagement workplaces," which add...

      • Downloads: 319
    • For CIO Professionals

      Report:CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

      The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities

      Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

      • Downloads: 352
    • For eBusiness & Channel Strategy Professionals

      Report:Avoid The Rush And Deal With The Realities Of Same-Day Delivery

      Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

      Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term business...

      • Downloads: 290
    • For CIO Professionals

      Report:Resolving The Collaboration Paradox

      Employee Collaboration Platforms Receive An Injection Of Automation

      The success of any collaboration platform depends, in part, on the ability of the system to enable employees with a problem to connect with employees who can solve that specific problem. But so far,...

      • Downloads: 275
    • For B2C Marketing Professionals

      Report:Case Study: SunGard Boosts Lead Quality And Deal Size With Improved Email Marketing

      Global technology services giant SunGard Availability Services revamped its email program as part of a larger project to improve the firm's demand generation productivity. It aligned marketing goals...

      • Downloads: 207
    • For CIO Professionals

      Report:Serving Your Customer-Obsessed Employees

      Analyze And Close Your Customer Engagement Technology Gap

      In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

      • Downloads: 203
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Turn Pain Into Profits Through Omnichannel Returns

      Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric capability...

      • Downloads: 176
    • For Application Development & Delivery Professionals

      Report:TechRadar™: Digital Customer Experience Technologies, Q1 2015

      Landscape: The Digital Experience Delivery Playbook

      Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

      • Downloads: 762
    • For Sourcing & Vendor Management Professionals

      Report:Getting The Most Out Of Your Midsized Offshore Supplier

      A Survey Of Select Client References Reveals Key Governance Imperatives To Optimize Your Engagements With Smaller Providers

      Forrester's earlier report, "The Changing Value Proposition For Midsized Outsourcers" establishes how midsized outsourcing vendors may become increasingly relevant in a marketplace where clients...

      • Downloads: 239
    • For CIO Professionals

      Report:The State Of Digital Business, 2015 To 2020

      By 2020, Execs Expect To See The Majority Of Their Revenues Driven By Digital — Are You Ready?

      This is the first of three reports that analyze the results of our latest executive research on digital business. This report examines the readiness of companies to succeed in the age of the...

      • Downloads: 556
    • For Customer Insights Professionals

      Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

      And In Turn Lures Business To The Cloud

      What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

      • Downloads: 114
    • For Security & Risk Professionals

      Report:Quick Take: FireEye Acquires iSight Partners

      Deal Bolsters FireEye But Comes With Certain Customer Caveats

      FireEye announced on January 20 the acquisition of threat intelligence vendor iSight Partners for $200 million, giving the antimalware vendor an entry into the crowded threat intelligence market....

      • Downloads: 76
    • For Application Development & Delivery Professionals

      Report:Drive Continuous Improvement With Strong Change Management And Employee Training

      In a constantly evolving society, enterprises and their employees continuously struggle to remain both competitive and profitable. Ongoing technological innovations have made it increasingly...

      • Downloads: 816
    • For Infrastructure & Operations Professionals

      Report:Assess Technology Management's Impact On Employee Performance And Flow

      Use Our Survey To Analyze What's Affecting Employee Performance So You Can Invest Where It Matters Most

      Chances are your organization measures technology management's success or failure in terms of budget discipline, responsiveness, compliance, or other operational factors. Such goals are relatively...

      • Downloads: 117
    • For Enterprise Architecture Professionals

      Report:Three Best Practices To Improve Strategic Planning And Portfolio Management

      Processes: The Strategic Planning And Portfolio Playbook

      As companies prepare for 2016, customer obsession remains the highest priority; however, controlling costs comes in a close second. Differentiating yourself in a demanding customer market without...

      • Downloads: 758
    • For CIO Professionals

      Report:The Role Of Telcos In Digital Ecosystems: Gaps Between Ambition And Reality

      CIOs Will Rely On Telcos For Connectivity In Digital Ecosystems — But Very Little Else

      Rising customer sophistication forces businesses to become more customer-obsessed and work with vendors and ecosystem partners to boost customer experiences and operational excellence to enhance...

      • Downloads: 325
    • For B2C Marketing Professionals

      Report:Leverage Social Data To Elevate Customer Intelligence

      Executive Overview: The Social Intelligence Playbook

      Social media's prevalence across the Web gives consumers and brands an always-on way to connect online. But while most B2C marketing pros know the importance of social media, many miss opportunities...

      • Downloads: 1375
    • For B2B Marketing Professionals

      Report:Elevate Your Sales Training Impact With A Strategic Framework

      Introducing Forrester's Sales Training Solution Framework

      Buyers command more power in the marketplace than ever before, and consequently they have greater expectations for sales reps they meet with. Sellers who do not understand and cannot help solve their...

      • Downloads: 232
    • For B2B Marketing Professionals

      Report:Next-Generation Dashboards Put Data To Work To Drive B2B Marketing Decisions

      New marketing dashboard offerings deserve attention from business-to-business (B2B) CMOs, because these tools help convert dashboards from pipeline data displays and report aggregators to...

      • Downloads: 403
    • For Security & Risk Professionals

      Report:Rethinking Data Discovery And Data Classification Strategies

      Strategic Plan: The Data Security And Privacy Playbook

      Defining data via data discovery and classification is an often overlooked, but critical, component of data security and privacy. Security and risk (S&R) pros can't expect to adequately protect data...

      • Downloads: 1099
    • For Sourcing & Vendor Management Professionals

      Report:Navigating The Dynamic Telecoms And Mobility Services Landscape

      The enterprise telecommunications and mobility (T&M) services landscape is complex and can be confusing for sourcing and vendor management executives. It also is highly dynamic, evolving quickly as...

      • Downloads: 477
    • For Application Development & Delivery Professionals

      Report:Refine The Source Of Truth In Your Contact Center To Drive Better Performance

      Performance Management: The Contact Centers For Customer Service Playbook

      To quote Yogi Berra, "If you don't know where you are going, you'll end up someplace else." Today's contact centers are not lacking a large quantity of data about their performance, especially now...

      • Downloads: 436