Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.


Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Refine your results

Date Range





Market Imperatives




3779 results in Reports

    • For CMO Professionals

      Report:Emerging Technologies For CMOs To Watch: Q3 2012

      New Technologies Push The Boundaries Of Customer Engagement

      CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

      • Downloads: 896
    • For Customer Insights Professionals

      Report:Brief: Customize Your Cross-Channel Attribution Technology RFP

      Forrester frequently takes inquiries about cross-channel attribution technology capabilities, the vendor landscape, and key considerations for vendor selection. We've found that customer insights...

      • Downloads: 31
    • For Security & Risk Professionals

      Report:Information Archiving And Governance: A Market In Transition

      Enterprise Benchmark Considerations For Budgets, Challenges, And Planning

      Risk professionals are shifting from a series of siloed efforts and turning their attention to more holistic information archiving and governance (IAG) programs. Our survey data shows that...

      • Downloads: 415
    • For Marketing Leadership Professionals

      Report:Maximize Media ROI With A Customer-Centric Approach

      Road Map: The Digital Media Buying Playbook

      Moving to a higher level of digital media buying maturity requires that digital marketing teams improve the way they plan and deliver around four key pillars: organization, planning and execution,...

      • Downloads: 588
    • For Enterprise Architecture Professionals

      Report:How Forward-Thinking Insurers Modernize Systems To Win, Serve, And Retain Customers

      Product And Distribution Innovation Drive New Modernization Paths

      New distribution models and accelerated product innovation are the primary disruptive elements facing insurers today. These directly pressure core business systems. Insurers that can modernize these...

      • Downloads: 238
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Credit Cards

      Online Capabilities Are Crucial To The Purchase Journey

      Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

      • Downloads: 95
    • For Security & Risk Professionals

      Report:Actionable Identity Intelligence Protects Big Data And Zero Trust Identities

      Predictive And Behavioral Analysis Finds Its Way Into Identity And Access Management

      Identity and access management (IAM) professionals need to protect information and prevent unauthorized users from accessing business-critical systems in an increasingly complex IT environment. They...

      • Downloads: 665
    • For Marketing Leadership Professionals

      Report:Marketing Strategy For The Mobile Mind Shift

      Vision: The Mobile Marketing Playbook

      Customers are in the midst of a mobile mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

      • Downloads: 1328
    • For Customer Insights Professionals

      Report:Build An Adaptive, Efficient Process To Elevate Leads To Revenue

      Processes: The Lead-To-Revenue Playbook

      A well-designed and documented lead-to-revenue management (L2RM) process enables scalability, roots out excess cost, improves marketing execution, and provides the basis for continuous incremental...

      • Downloads: 616
    • For Customer Insights Professionals

      Report:Develop Your Revenue Growth And Acceleration Strategy

      Strategic Plan: The Lead-To-Revenue Playbook

      The lead-to-revenue management (L2RM) strategic plan provides the linkage between the L2RM vision and the operational processes and tactics through which business-to-business (B2B) marketers will...

      • Downloads: 378
    • For Security & Risk Professionals

      Report:Application Control: An Essential Endpoint Security Component

      It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware...

      • Downloads: 429
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of North American Digital And Multichannel Banking 2013

      Multichannel Strategy Is More Of A Pipe Dream Than Reality

      The rapid development of customer touchpoints and rising customer expectations turn up the pressure on eBusiness professionals at retail banks to continue investing in digital channels. Yet few...

      • Downloads: 1135
    • For eBusiness & Channel Strategy Professionals

      Report:Organize For World-Class B2B eCommerce

      Organization: The B2B eCommerce Playbook

      Conventional wisdom has it that building an effective business-to-business (B2B) eCommerce organization today consists of modeling an operation after successful business-to-consumer (B2C) eCommerce...

      • Downloads: 813
    • For Customer Insights Professionals

      Report:Navigate The Journey From L2RM Vision To Success

      Road Map: The Lead-To-Revenue Playbook

      This report details the steps you need to follow — and in what order — to develop the implementation road map to operationalize your lead-to-revenue management (L2RM) vision. L2RM is a...

      • Downloads: 317
    • For CMO Professionals

      Report:CMOs Must Prepare For Lead-To-Revenue Investments Now

      Balance People And Process To Fund L2RM

      This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

      • Downloads: 273
    • For Marketing Leadership Professionals

      Report:It's Time To Integrate Facebook Into Your Marketing Site

      Using Facebook Login To Your Advantage

      This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

      • Downloads: 441
    • For Application Development & Delivery Professionals

      Report:Predictions 2015: Modern Apps Mean New Technologies, Processes, And Skills

      Application development and delivery (AD&D) leaders are facing tumultuous change in 2015 driven by people, process, and technology catalysts. Mobile and cloud alter the architectural landscape and...

      • Downloads: 398
    • For Customer Experience Professionals

      Report:Engage B2B Partners To Deliver Unified Customer Experiences

      Firms must actively engage third-party partners to deliver a unified customer experience. That's because these partners sometimes act as the face of a company in the form of dealerships, resellers,...

      • Downloads: 355
    • For CIO Professionals

      Report:Brief: Data From The Digital Self Is Powering New Competition For Customers

      Firms Should Avoid Three Errors And Embrace Three Strategies To Use Digital Self To Win, Serve, And Retain Customers

      CIOs and their CMO partners face a business landscape of new players and competitors using new forms of data about customers to change how companies win, serve, and retain customers. These new forms...

      • Downloads: 160
    • For Application Development & Delivery Professionals

      Report:New Technologies Reshape Traditional Recruiting Practices

      Companies must carefully evaluate potential new hires in order to create a workforce with high employee engagement. However, the process of attracting, identifying, and selecting candidates has taken...

      • Downloads: 138
    • For Infrastructure & Operations Professionals

      Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

      Strategic Plan: The I&O Practice Playbook

      The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

      • Downloads: 593
    • For eBusiness & Channel Strategy Professionals

      Report:Five Global Marketplaces All Brands Must Know

      The Opportunities For Brand Owners On Amazon, eBay, MercadoLibre, Rakuten, And Tmall

      The global expansion process has changed substantially over the past five years, with eBusiness leaders no longer expanding internationally just by launching a series of direct-to-consumer websites....

      • Downloads: 340
    • For CIO Professionals

      Report:Oracle's Dilemma: Applications Unlimited Versus Oracle Fusion Applications

      Oracle Customers Face A Choice: Stay With Apps They Have And Miss Out On Innovation Or Make The Painful Switch To Fusion

      Oracle faces a strategic dilemma, and how it responds to this dilemma will present the CIOs at its clients with some tough choices. Oracle Fusion Applications — Oracle's new generation of...

      • Downloads: 528
    • For Enterprise Architecture Professionals

      Report:EA Isn't Meeting The Demand For New Technology

      Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

      • Downloads: 304
    • For CMO Professionals

      Report:Build A Marketing Innovation Engine And Team To Power Growth

      Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

      Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

      • Downloads: 333