Vikram Sehgal

VP, Research Director - Data serving Customer Insights PROFESSIONALS

Vikram leads the forecast team, which is responsible for producing all forecasts within M&S research. He is focused on the consumer commerce areas including retail, travel, and financial services. He is keenly involved in understanding the evolution of consumers' online behavior and technology adoption.

Previous Work Experience

Vikram came to Forrester Research through its acquisition of Jupiter Research, where he started in July 2000. Prior to Jupiter, Vikram worked at IRI, a leading market research company, where he worked closely with some of the leading CPG companies.

Vikram often appears on TV, radio, and comments in the press on the US online retail and travel industry. He has been quoted in The L.A. Times, Business Week, The New York Times, CNN Money, and American Banker. He has also appeared on CNBC, Bloomberg TV, and Radio, NPR, Fox Business News, and ABC.

Education

Vikram earned an M.B.A. from Virginia Tech and a B.Com from N.M College in Mumbai, India.

Research Coverage

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3714 results in Reports

    • For Sourcing & Vendor Management Professionals

      Report:Best Practices For Managing Software Negotiations

      Processes: The Strategic Software Sourcing Playbook

      Software salespeople always seem to have the upper hand in negotiations with Forrester's sourcing and vendor management (SVM) clients. Not only are they often more highly trained than their buyer...

      • Downloads: 626
    • For Security & Risk Professionals

      Report:Brief: Work With The US Government On Cybersecurity Innovation

      The Department Of Homeland Security Announces Funding For Cybersecurity Research

      The US Federal government's participation in cybersecurity has been burdened with false starts and political wrangling. Members of the US Congress and the Executive Branch of the US Government have...

      • Downloads: 115
    • For Marketing Leadership Professionals

      Report:Score Your Mobile Marketing Maturity

      Assessment: The Mobile Marketing Playbook

      This report for marketers explains how to assess your mobile marketing capabilities. We find that although mobile budgets are beginning to increase, the majority of marketers are still in the early...

      • Downloads: 598
    • For Security & Risk Professionals

      Report:Predictions 2015: Brand Protection And Crisis Preparation Will Mitigate Social Risk

      The Security And Risk Management Professional's Social "To-Do" List

      Social media will experience more evolution than revolution in 2015. Privacy issues will get people's attention but not scare anyone away from social sites. In fact, customers will grow more willing...

      • Downloads: 130
    • For Marketing Leadership Professionals

      Report:Craft A Maturity-Based Mobile Strategy

      Strategic Plan: The Mobile Marketing Playbook

      Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are a mismatch for their level of mobile marketing maturity or to create upside-down strategies...

      • Downloads: 716
    • For Marketing Leadership Professionals

      Report:Emerging Markets Overview: Russia

      A Global Consumer Technographics® Report

      Based on sheer geographical size, Russia is the largest country in the world. It spans nine time zones, represents a diverse ethnic population, and is on track to be one of the five largest economies...

      • Downloads: 55
    • For CIO Professionals

      Report:Linking Customer Engagement To Business Capabilities In The Age Of The Customer

      Processes: The Business Technology Agenda Playbook

      This report uses business capability mapping concepts to depict how customer engagement activates business capabilities. In the age of the customer, during which knowledge of and engagement with...

      • Downloads: 741
    • For Sourcing & Vendor Management Professionals

      Report:Case Study: LOCOG Builds Partnerships To Deliver London 2012 Faster, Higher, Stronger

      An Example Of Forrester's Best Practices For Strategic Relationships

      The Olympic motto is "Citius, Altius, Fortius," and the business technology (BT) for the London 2012 Olympic Games lived up to it — faster results, higher-quality systems with stronger...

      • Downloads: 61
    • For Marketing Leadership Professionals

      Report:The State Of Mobile Technology For Marketers, 2014

      Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part...

      • Downloads: 1125
    • For Application Development & Delivery Professionals

      Report:Choose Video-As-A-Service For Customer Collaboration, Mobile Connectivity, And Agility

      Enterprises Start To Replace Video Infrastructure With Cloud Services

      Although skepticism still abounds over the scalability and total cost of ownership (TCO) of video-as-a-service (VaaS) offerings, more than a third of videoconferencing managers would prefer a cloud...

      • Downloads: 119
    • For Marketing Leadership Professionals

      Report:The POST Process Drives Social Success

      Strategic Plan: The Social Marketing Playbook

      Ten years into the social marketing boom, many executives are still going about social strategy backward: picking technologies such as Facebook or Twitter first instead of focusing on what they want...

      • Downloads: 4463
    • For Customer Experience Professionals

      Report:Executive Q&A: Customer Understanding For Customer Experience Management

      Compelling customer experiences stem from a company's deep understanding of its target customers' goals and behaviors. This requires uncovering customer needs in a disciplined manner. This report...

      • Downloads: 477
    • For Sales Enablement Professionals

      Report:What's On A Seller's Agenda?

      Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

      • Downloads: 142
    • For Marketing Leadership Professionals

      Report:Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution

      Tools And Technology: The Content Marketing Playbook

      Content marketing has rapidly gained marketers' attention as a new way to build deeper relationships with customers. But marketers' ability to sustain a meaningful content marketing strategy rests on...

      • Downloads: 432
    • For CIO Professionals

      Report:Understanding The Diverse Innovation Tools And Services Ecosystem

      Tools And Technology: The Innovation Playbook

      While most organizations realize the importance of business innovation as they enter the age of the customer, they often lack the internal expertise to really drive sustainable innovation programs....

      • Downloads: 99
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

      Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

      • Downloads: 1793
    • For Marketing Leadership Professionals

      Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

      ForecastView Spreadsheet

      Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...

      • Downloads: 11
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2013: Key Metrics And Initiatives

      eCommerce continues to grow at a rapid pace; on average, the retailers surveyed for Forrester and Shop.org's annual The State of Retailing Online study experienced 28% growth in sales in 2012 over...

      • Downloads: 1520
    • For eBusiness & Channel Strategy Professionals

      Report:Who Does Mobile Commerce Well?

      Lessons From 20 Top Mobile Merchants

      One of the most common questions that eBusiness executives currently pose is "Who does mobile commerce well?" In this document, we provide examples of 20 mobile experiences across a variety of retail...

      • Downloads: 312
    • For Customer Insights Professionals

      Report:Plan Market Insights' Path To Evolution

      How To Grow Your Market Insights' Maturity Level

      Market insights teams typically take several years to evolve from being research-oriented cost centers to being proactive, innovative business enablers, if not business drivers. As such, many have...

      • Downloads: 330
    • For Marketing Leadership Professionals

      Report:Social Media Measurement In China

      Marketers are increasingly funding social media programs in China, hoping for phenomenal returns. But most are still beginners at social measurement — focusing on simplistic metrics such as...

      • Downloads: 215
    • For Infrastructure & Operations Professionals

      Report:Content Providers Are Disrupting China's Mobile Device Market

      Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

      • Downloads: 190
    • For Marketing Leadership Professionals

      Report:How Online Video Will Challenge DVRs' Role

      Advertisers Must Now Prepare For A Multiplatform Video Ecosystem

      Digital video recorders (DVRs) have become popular devices with consumers who want to control their television viewing, but today, online streaming services make it possible for viewers to get their...

      • Downloads: 330
    • For CIO Professionals

      Report:Navigating The New Data Market Landscape

      New Data Sources And Players Offer Richer, Easier-To-Use Data For Better Business Decisions

      Organizations across industries are experiencing a data explosion that is doing nothing short of revolutionizing business practices. The availability of new data sources and delivery models provides...

      • Downloads: 437
    • For Sales Enablement Professionals

      Report:What Do Executive Buyers Find Valuable?

      Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

      • Downloads: 196